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How to be the go-to engineer for product analytics

Mixpanel

As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products. Keep the product folks technically up-to-date. One of those niches that’s become more valuable in recent years: product analytics.

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Why it’s never too early to add product analytics to your app

Mixpanel

This is a very compelling story (especially if you’ve got only one or two engineers or developers on your team who may or may not include yourself). At the same time, when you review the product analytics, you notice four out of five are using the biggest feature incorrectly.

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Always implement analytics as part of feature development. Here’s why.

Mixpanel

Here are eight reasons you should always implement your analytics in the same sprint as your feature development and not at a separate time after development is complete. When engineers implement features, they write code. Engineers are technical. Implementation is better with less context-switching.

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Data thinking vs. product thinking

Mixpanel

Data has fundamentally changed how we design and develop products, but there’s a difference between simply reacting to data points and applying the level of analytic rigor needed to yield meaningful results. There’s an enormous amount of ambiguity when it comes to developing products. Here’s how. Create counter metrics.

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User friction can sink your app. Here’s what it is and how to avoid it.

Mixpanel

As a product manager or developer, you want to squash user friction from your app. That starts with hiring seasoned experts, even if only for review of more junior work. Joseph is the founder of App Boss , a knowledge source for idea people (with little or no tech background) to turn their apps into viable businesses.