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The Product Strategy Cycle

Roman Pichler

For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. Based on this insight, I have come up with the product strategy cycle shown in the picture below. I call these outcomes product goals.

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10 Product Roadmapping Mistakes to Avoid

Roman Pichler

You can avoid these drawbacks by using a different roadmap type: a goal-oriented or outcome-based product roadmap. As its name suggests, this roadmap focuses on product goals and outcomes, such as acquiring customers, increasing engagement, and future-proofing the product by removing technical debt.

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My Product Strategy Model

Roman Pichler

How does it differ from a product roadmap and how do the two plans relate? And what’s their relationship to the product vision and the product backlog? To answer these questions, I have developed the model shown in figure 1. Figure 1: My Product Strategy Model.

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Succeeding with Product Portfolio Roadmaps

Roman Pichler

To ensure everybody is clear on how the tool suite will develop over the coming years and the outcomes it should achieve, you create the portfolio roadmap shown in Figure 1. [3] To put it differently, meeting the product goals must help achieve the portfolio objectives. Lets make this more concrete and look at an example.

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Making Effective Product Decisions: Tips for Deciding with Stakeholders and Dev Teams

Roman Pichler

Be Clear on When to Involve the Stakeholders and Development Teams. Complex and high-impact decisions, however, are best made together with the stakeholders and development teams. Additionally, include the development team members in product backlog decisions , and always choose sprint goals together.

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Seven Product Backlog Mistakes to Avoid

Roman Pichler

Third and most importantly, focus the backlog on a specific product goal. Then decline and remove items that do not serve this goal, as I discuss below. The Product Backlog is Too Detailed. But an overly detailed product backlog makes it hard to see the wood for the trees: There is simply too much information.

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Building High-Performing Product Teams

Roman Pichler

Additionally, the person in charge of the product must have the necessary expertise. Finally, the individual must be empowered to decide if no agreement can be reached within the product team. The development team representatives are members of one or more cross-functional development teams. Let’s take a look at them.