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Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

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Product Goals in Scrum

Roman Pichler

Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Figure 1: The Product Goal in Context.

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10 Product Roadmapping Mistakes to Avoid

Roman Pichler

You can avoid these drawbacks by using a different roadmap type: a goal-oriented or outcome-based product roadmap. As its name suggests, this roadmap focuses on product goals and outcomes, such as acquiring customers, increasing engagement, and future-proofing the product by removing technical debt.

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The Product Strategy Cycle

Roman Pichler

For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. Based on this insight, I have come up with the product strategy cycle shown in the picture below. I call these outcomes product goals.

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My Product Strategy Model

Roman Pichler

How does it differ from a product roadmap and how do the two plans relate? And what’s their relationship to the product vision and the product backlog? To answer these questions, I have developed the model shown in figure 1. Figure 1: My Product Strategy Model.

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OKRs in Product Management

Roman Pichler

Goals in Product Management. As I explain in my book How to Lead in Product Management , setting the right goals is crucial to align stakeholders and development teams and to achieve product success. Does this mean that there is a natural fit between goals in product management and OKRs?

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Seven Product Backlog Mistakes to Avoid

Roman Pichler

Third and most importantly, focus the backlog on a specific product goal. Then decline and remove items that do not serve this goal, as I discuss below. The Product Backlog is Too Detailed. But an overly detailed product backlog makes it hard to see the wood for the trees: There is simply too much information.