Remove Development Remove Marketing Remove Weak Development Team
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Setting up Product Teams for Success

Roman Pichler

Listen to the audio version of this article: [link] Product Teams: Benefits and Challenges A product team is a group of people who collaborate effectively, have ownership of a product , and are responsible for achieving product success. 2] Unfortunately, its not uncommon for product teams to struggle.

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How to Leverage Conflict in Product Management

Roman Pichler

Listen to the audio version of this article: [link] Why Conflict Matters Conflict is often seen as something bad that should not occur. Think of the salespeople, marketers, and customer support team members, as well as the UX designers, architects, programmers, and testers you might interact with.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). Two major obstacles stood in my way.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams. However, these early efforts faced significant limitations.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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Building a Great Product Management Organization

Melissa Perri

I then do various interviews with executives all the way to Product Management team members and surrounding functions. But that’s okay, because once we know where the weak spots are, we can fix them. Siloed Teams : Teams work in isolation rather than collaboratively, resulting in inefficiencies and a lack of unified vision or approach.

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Making Effective Product Decisions: Tips for Deciding with Stakeholders and Dev Teams

Roman Pichler

Be Clear on When to Involve the Stakeholders and Development Teams. Complex and high-impact decisions, however, are best made together with the stakeholders and development teams. Additionally, include the development team members in product backlog decisions , and always choose sprint goals together.