Pragmatic Marketing

NOVEMBER 16, 2019

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Collaborating with Product Management.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Collaborating with Product Management.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

bpma ProductHub

JUNE 12, 2017

In June, Boston Women in Product will host a workshop on conducting user interviews , led by Kevin Chang, a product designer at Pivotal Labs. To give you a sneak peek at the content, here are a few tips from Kevin and other Boston-area product professionals: Craft an interview story as part of your pre-interview preparation.

Workshop 186

Workshop User Testing Customer Experience Research Software 186

bpma ProductHub

JUNE 30, 2017

By Jeffrey Segarra – The precision and quality of your product requirements determine if your product will succeed or fail in the marketplace. Developing product requirements is part science and part art. No one understands this better than John Mansour, an expert practitioner of developing user stories.

User Testing 150

User Testing Customer Experience Customer Feedback Research Software 150

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 278

Weak Development Team Product Manager Product Management User Testing 278

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Develop strong relationships with analysts (Gartner, Forrester, etc.) Grow and lead the product marketing team.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

UX Studio: Product Management

MARCH 19, 2021

At the end of the day the ultimate goal of product development is to decide what features to spend time on, in what order – and what to exile to the uncharted shores of the backlog. During product development, you have constant forces that push or pull you and feature candidates in opposite directions. Speed to market.

Product Research 109

Product Research User Testing Development Customer Experience 109

bpma ProductHub

OCTOBER 2, 2017

I had set out to create a software product for roadmapping but soon discovered people don’t have good processes that support roadmapping. As companies adopt agile and lean methodologies, there was clear need for education on a new way to manage product roadmaps”. What do people struggle with most developing roadmaps? “A

Books 394

Books Roadmap Software Review Workshop 394

Roman Pichler

DECEMBER 3, 2019

A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile. Use Collaborative Workshops to Review and Adapt the Strategy.

Technical Review 216

Technical Review Product Strategy Strategy Workshop 216

Bain Public

JANUARY 4, 2020

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product of Bain Public, is honoured to be leading an expert workshop in collaboration with AIESEC, the world's largest youth-run organization that provides young people with leadership development. For more information, visit bainpublic.com or call 514-442-8487.

Workshop 52

Workshop User Testing Leadership Customer Experience 52

Userpilot

AUGUST 22, 2024

Maja Voje is a prominent entrepreneur, mentor, and growth marketing expert known for her “real world, real results” approach. As the founder of Growth Lab, she’s worked with tech giants like Google and Rocket Internet, helping them drive product success. How did Maja Voje get started in growth marketing? Who is Maja Voje?

Books 88

Books User Testing Analytic Tools Feedback Software 88

Mironov Consulting

FEBRUARY 1, 2018

What: One-Day Product Leaders Workshop (Roundtable). Scheduled one day ahead of ISPMA’s Software Product Summit in Frankfurt, this is a one-day session specifically for those leading product management teams[/tweetherder]: Product VPs, Directors of Product Management, Chief Product Officers and other product-focused execs.

Workshop 56

Workshop Leadership Software Developers Software Development 56

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. This will allow them to take full ownership of and responsibility for their products, and it will increase their motivation, productivity, and job satisfaction.

User Testing 330

User Testing Product Research Weak Development Team Construction 330

Userpilot

FEBRUARY 17, 2021

Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product World. Pro Pass: $395, you get everything included in the open pass plus ProductWorld PRO Technical Workshops Feb 17 and PRO Sessions Feb 18-19.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Dear Strategy

FEBRUARY 17, 2020

Dear Strategy: “Which one comes first – market size or product capabilities that match the market?”. Now, allow me to explain: I’m not at all surprised by this question because, inside the corporate world, we have all been trained to choose our targeted markets based entirely on how attractive those markets are to our companies.

Marketing 52

Marketing User Friction Workshop Technology 52

Product Innovation Educators

AUGUST 5, 2024

Mentoring is crucial for developing future leaders and sustaining a strong organizational culture. Introduction: The Product Manager’s Unique Challenge Product managers often find themselves in a unique position: responsible for a company’s future success but lacking the formal authority to implement changes directly.

Technical Review 110

Technical Review Product Manager Product Management Leadership 110

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. Let me walk through the entire workshop in the phases with its results. This brings sustainability when strategies or decisions need to be pivoted to respond to the market changes.

Startups 129

Startups Strategy Technical Review B2B 129

Bain Public

OCTOBER 15, 2019

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public, is honoured to be leading an expert workshop in collaboration with Techstars Montreal AI Accelerator, a world-wide network committed to authentic mentorship, collaboration and start-up growth.

Workshop 40

Workshop Artificial Inteligence User Testing Research Software 40

Userpilot

JUNE 19, 2024

TL;DR A product specialist is a professional who is responsible for ensuring a product’s marketability and profitability. A product specialist job description outlines the role’s key responsibilities and must-have skills and qualifications. Prioritize collaboration : A product specialist’s job doesn’t exist in isolation.

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

The Product Coalition

MARCH 6, 2024

As a result, I’ve developed this template that to help founders and product managers define their niche for early-stage products. This has gone through (and will continue to go through) several iterations, but the notion is to start by thinking about your broad industry/market and then break it down. Niche Canvas.

Research Software 134

Research Software User Testing Customer Experience Data Visualization 134

Roman Pichler

OCTOBER 7, 2019

In other words, you should have valid answers to the following questions: Which user problem will the product solve, or which benefit will it provide? Will the product, for example, directly generate revenue, help market and sell another product or service, reduce cost, or develop the brand?

Roadmap 214

Roadmap Product Research Customer Experience User Testing 214

Userpilot

JULY 17, 2024

Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. User persona : Useful for product development and user experience design. Buyer persona : Helps create targeted marketing and sales strategies by focusing on the decision-makers in large enterprises.

User Testing 88

User Testing Research Software Data Visualization Feedback Software 88

The Product Coalition

AUGUST 4, 2021

Why do a Product Discovery? In short, a Product Discovery increases the likelihood that you will have a successful product and reduces the risk of developing the wrong product for the wrong customer. Understand the Market This is where you want to look at the landscape as it relates to your opportunity.

Product Research 165

Product Research User Testing Research Software Customer Experience 165

Dear Strategy

OCTOBER 27, 2019

Dear Strategy: “What is the difference between a product-based organization and a market-based organization, and how does that translate into product and marketing strategies?”. For smaller businesses with one type of product sold into one or more markets, this discussion is a moot point.

Strategy 45

Strategy Marketing Workshop Product Strategy 45

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Target customer 2.

User Testing 103

User Testing Product Manager Product Management Data Visualization 103

Product Innovation Educators

DECEMBER 12, 2022

When we wrote Product Roadmaps Relaunched , we knew just producing a roadmap is not the goal for product management teams. As part of a workshop on roadmaps, I was briefly covering tips for gaining alignment, and someone told me, “I really enjoyed the workshop on roadmaps, but we need a workshop on alignment.

Product Research 84

Product Research Workshop User Testing Management 84

The Product Cafe

JUNE 18, 2024

That’s more time for the fun part—like nailing down that elusive product-market fit or crafting strategies that outmaneuver competitors. Developing a visionary product strategy, empathizing with user challenges, and leading dynamic cross-functional teams are areas where product managers shine.

User Testing 59

User Testing Data Visualization Product Research Feedback Software 59

Intercom, Inc.

JANUARY 24, 2023

All products follow the same life cycle: development, growth, maturity, decline. And, when products are in this phase, users can feel it: it’s the slow, clunky, dated experience you get when using previous-generation tech. Businesses can feel it too: declining KPIs, competitors catching up, market impact waning.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Roman Pichler

NOVEMBER 12, 2019

I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product. To Collocate or Not.

Weak Development Team 195

Weak Development Team Customer Experience Technical Review Product Research 195

Roman Pichler

NOVEMBER 12, 2019

I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. But this didn’t seem to matter much as everybody was in great spirits and had high hopes for the new product. To Collocate or Not.

Weak Development Team 195

Weak Development Team Customer Experience Technical Review Product Research 195

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. This will allow them to take full ownership of and responsibility for their products, and it will increase their motivation, productivity, and job satisfaction.

User Testing 156

User Testing Product Research Weak Development Team Construction 156

Mind the Product

MAY 9, 2019

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. All product managers love a good test. Test Everything.

Product Research 158

Product Research Weak Development Team User Testing Embedded Analytics 158

Mironov Consulting

APRIL 8, 2020

What: “Designing, Structuring and Leading Product Organizations” online workshop. This online session is adapted from the in-person workshop that Saeed Khan and I have co-led. These are just a few of the topics we’ll cover in this workshop. Hiring and developing people in product roles (e.g.

Workshop 64

Workshop Startups Events Consulting 64

Mind the Product

FEBRUARY 25, 2020

Develop empathy – learn what’s it’s like to walk in your customers’ shoes so that you can build the products they really need and want. Laurel suggested that product managers can help to cultivate psychological safety by first talking about it openly. Cultivate Psychological Safety.

Weak Development Team 127

Weak Development Team User Testing Workshop Magazine 127

Sachin Rekhi

AUGUST 4, 2021

The course goes well beyond product management foundations to help you identify and execute high leverage work that generates disproportionate product returns. Take product roadmaps for example. And yet there is incredible divergence in the quality of product outcomes that result from those roadmaps.

Technical Review 167

Technical Review User Testing Onboarding KPIs Product Manager 167

Userpilot

JUNE 12, 2024

In this guide, we’ll provide an overview of typical product specialist salaries, explore factors that can influence earnings, and share valuable resources to help you progress in your career. TL;DR A product specialist is a professional who is responsible for ensuring a product’s marketability and profitability.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Dear Strategy

APRIL 29, 2019

NOTE: This is the fifth installment in a special 5-part series on Understanding the Target Market for Your Product or Business. Dear Strategy: “What are Market Team Cards and how can I use them to help me better understand the target market for my product?”. . And I call it the Market Team Card.

Marketing 45

Marketing Strategy Feedback Software User Testing 45