Development Market Research Product Research 
Roman Pichler
OCTOBER 6, 2020
What is Product Discovery? Product discovery describes the activities required to determine if and why a product should be developed and offered. This increases the chances of creating a product that users actually want and need and achieving product success. What makes the product stand out?
Roman Pichler
AUGUST 11, 2020
This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Cause : A confusion about what an effective product vision is.
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The Product Coalition
JANUARY 11, 2023
Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.
Alchemer Mobile
FEBRUARY 2, 2021
According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. You don’t need a big budget or a dedicated marketing team to market your app.
Speaker: Phil Irvine, VP & Director of Audience Intelligence
To accomplish this, organizations have traditionally leaned into historical customer and product data to predict how to engage with their current and future customers in a personalized manner. When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies.
Melissa Perri
JULY 23, 2024
For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. At all of them, I start understanding the current state of Product Management. I gather data through surveys about observations. I review strategies and roadmaps.
The Product Coalition
DECEMBER 21, 2020
Similarly, there are also many products that should have failed but didn’t. We’ll explore how you can test and research ideas for your product, service, or business model. Idea validation is a process where a specific product, service, or business idea is tested in various ways to determine its viability.
Speaker: Igli Laci, Strategic Finance Leader
Pricing Negotiations 🎯 Develop and execute effective negotiation strategies that align customer expectations with your profitability goals. Market Research and Analysis 🌐 Focus on thorough product and customer segmentation to tailor pricing strategies that meet the specific needs of each segment.
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