Userpilot

JUNE 16, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of product marketing managers is essential for success. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Product Marketing 52

Product Marketing Data Visualization Research Software Feedback Software 52

Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. Problems with Customer Development.

User Testing 154

User Testing Customer Feedback Customer Experience Data Visualization 154

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

Roman Pichler

AUGUST 11, 2020

While I wrote the article for people who work with the product vision board, I hope that it will also be useful for readers who use another product strategy tool like the value proposition canvas or the lean canvas. Vision Captures Product Idea or Business Objective. 94, How to Lead in Product Management , pp.

Vision 312

Vision User Testing Research Software Product Research 312

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 83

Feedback Software Research Software Product Research User Testing 83

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Userpilot

AUGUST 22, 2024

Deep dive into Maja Voje’s bestselling book Rating: 4.8 / 5 Where to buy : Amazon Maja Voje is the author of Go-To-Market Strategist , a comprehensive guide that helps businesses quickly achieve product-market fit. The template includes sections on market strategy , validation methods, and GTM motions.

Books 88

Books User Testing Analytic Tools Feedback Software 88

Userpilot

JULY 17, 2024

Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. User persona : Useful for product development and user experience design. Buyer persona : Helps create targeted marketing and sales strategies by focusing on the decision-makers in large enterprises.

User Testing 88

User Testing Research Software Data Visualization Feedback Software 88

Userpilot

AUGUST 8, 2024

It also explores ways that SaaS product managers can create an effective product strategy and shape their product’s success. TL;DR A product strategy is a high-level outline that shapes the development and management of a product. The result is a loyal customer base that other SaaS companies aspire to.

Analytic Tools 88

Analytic Tools Feedback Software Research Software Product Strategy 88

Userpilot

AUGUST 29, 2023

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Let’s get right to it!

User Testing 81

User Testing Product Research Data Visualization Research Software 81

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

Feedback Software 81

Feedback Software Research Software User Testing Product Research 81

Userpilot

JUNE 20, 2023

First, you need to clearly define the product goals, the problems it solves, and its alignment with the organization’s business goals. Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. Goal setting framework.

User Testing 77

User Testing Product Research Feedback Software Customer Feedback 77

Userpilot

APRIL 1, 2022

What does the SaaS product localization process involve? How can product managers prepare products for expansion into other markets? How do you develop and implement a SaaS localization strategy? Product localization makes the product accessible to users in foreign markets with different languages and cultures.

Research Software 92

Research Software Feedback Software User Testing Product Research 92

Roman Pichler

OCTOBER 6, 2020

What is Product Discovery? Product discovery describes the activities required to determine if and why a product should be developed and offered. This increases the chances of creating a product that users actually want and need and achieving product success. How will it differ from competing offerings?

Product Research 274

Product Research Technical Review Feedback Software Research Software 274

Userpilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

Data Visualization 70

Data Visualization Product Research Research Software Analytic Tools 70

Userpilot

JUNE 17, 2024

Customer Retention : Keep users engaged with continuous product value. Expansion : Drive growth through satisfied users advocating for the product. Let’s go over the steps to build a product-led strategy: Define your ideal user : Conduct market research and create user personas to design an effective product-led strategy.

Analytic Tools 75

Analytic Tools User Testing Onboarding KPIs Customer Experience 75

Userpilot

NOVEMBER 21, 2023

Develop a product that meets customer needs and expectations. Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Train the customer support team on the product and give them time to develop support resources.

Product launches 79

Product launches User Testing Product Research Analytic Tools 79

The Product HQ

MAY 10, 2024

The same report shares that this investment spells a new era of challenges in AI development that businesses need to find solutions for. Machine learning product managers play a major role in the advancement of machine learning technology. Machine learning product managers are similar to technical product managers in many ways.

Artificial Inteligence 52

Artificial Inteligence Reporting Tools Research Software Technical Review 52

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Research Software 68

Research Software Data Visualization User Testing Marketing 68

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Market research insights Market research insights can help you understand customer segments , market size, and growth, as well as preferences.

Data Visualization 80

Data Visualization Analytic Tools Feedback Software Research Software 80

Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Technical Advisors 106

Technical Advisors Product Research Analytic Tools User Testing 106

Userpilot

MARCH 18, 2022

Successful product messages are also made up of ratings or user reviews and quotes either as a part of your content marketing efforts (for case studies) or the product marketing on your website/online stores to build credibility. How do you write product messaging? Do market research to develop your buyer persona.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

FEBRUARY 21, 2022

Whether you have a brand new product launch in the pipeline or planning to r elease a new version or feature , our article will guide you through the process step by step and help you develop an effective launch plan. The aim of the pre-launch phase is to get your product and your business ready. gains of using the product.

Research Software 86

Research Software Feedback Software Onboarding KPIs Product launches 86

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. They lead a team that consists of developers and designers. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers.

Analytic Tools 76

Analytic Tools Feedback Software Research Software Product Research 76

Userpilot

AUGUST 21, 2024

Improved personalization Many companies struggle to deliver targeted product marketing messages. For example, if your behavior analytics show a specific user group enjoys video content better, you can trigger more of these when delivering in-app tutorials, increasing engagement and adoption rates. How, you ask?

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Research Software 81

Userpilot

APRIL 21, 2024

Testimonials and videos improve conversion rates. A thank-you page confirms the action was successful, outlines the next steps, and prompts the user to further action, like buying a complementary product. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Embed videos.

Research Software 77

Research Software Feedback Software User Testing Reporting Tools 77

The Basics of Product Management

JUNE 30, 2020

This refers to the practice of the creators or the builders of the product themselves using it as if they were actual users. This method provides valuable insights because nobody knows the product better than the developers. Learn how to communicate like a Product Manager. Market Research. Not very many.

Product Research 52

Product Research Feedback Loop User Testing Feedback Software 52

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 85

Analytic Tools Feedback Software Research Software User Testing 85

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. The market research can also uncover any points of parity that you lack (and how that affects user sentiment).

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

JULY 8, 2021

Best product manager courses for beginner PMs in 2021. Best product manager courses for mid-career PMs in 2021. Best product manager courses for advanced/pro PMs in 2021. Product management guides the development of a product at the intersection of technology, UX, and business. What is product management?

User Testing 58

User Testing Research Software Analytic Tools Feedback Software 58

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A solid product launch plan outlines everything you’ll do to bring a new product to the market.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A solid product launch plan outlines everything you’ll do to bring a new product to the market.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A solid product launch plan outlines everything you’ll do to bring a new product to the market.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A solid product launch plan outlines everything you’ll do to bring a new product to the market.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A solid product launch plan outlines everything you’ll do to bring a new product to the market.

User Testing 52

User Testing Feedback Software Product Research Research Software 52