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Product in Practice: Why Ramsey Solutions Rotates Engineers in Their Product Trios

Product Talk

It’s no secret that engineers can be hesitant to participate in product trios. Or they might question how doing discovery is going to serve their short and long-term career ambitions. We’ll dig into why the engineers were hesitant to get involved, the solution they came up with, and some of the lessons they’ve learned along the way.

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9 Marketing Research Methods to Refine Your Marketing Strategy

Userpilot

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Conducting market research offers numerous benefits, including a better understanding of customer needs and market trends.

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Building a Great Product Management Organization

Melissa Perri

For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. Some of these are Fortune 10 software-enabled companies going through digital transformations. At all of them, I start understanding the current state of Product Management.

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UX Research Process: A Step-By-Step Framework

Userpilot

What is the UX research process? It also outlines a 9-step guide on how to conduct UX research for product managers and UX designers. TL;DR The UX research process is a sequence of steps to collect and analyze data on user interactions with the product to better understand their needs and preferences.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Leveraging New Technologies: 3 Tips for Product People

Roman Pichler

Listen to the audio version of this article: [link] Make Time to Keep up with Technology Trends As new technologies come and go, it’s important for you—the person in charge of the product—to stay on top of the developments.

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Product Feedback Management for SaaS: How to Collect, Analyze, and Act On Feedback

Userpilot

Collecting user feedback for your product is an essential step in improving your offerings. It helps you understand user expectations and work on your product accordingly. And this is where product feedback management comes in handy. Use survey analytics to visualize your feedback data and observe trends in it.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.

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How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Conducting UX Research can often be a daunting task. Then, take notes with strategic frameworks, in specific formats, to right-size the information collected and expedite analysis and synthesis. Often, the most useful tool product managers and researchers can employ is a carefully thought-out approach.

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Untangle the Complexity of Your Digital Transformation With Roadmapping: Confidence and Clarity for the Journey Ahead

Download this briefing paper to discover useful frameworks and tools researched and developed by the University of Cambridge. Download this briefing paper to discover useful frameworks and tools researched and developed by the University of Cambridge.