Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions
Johanna Rothman
JUNE 21, 2023
In product development, we often use the words, “user” and “customer” interchangeably. Enterprise product developers often have “preferred” or ideal Buyers. Those developers seek the opinion of the ideal Buyers. (In But they mean different things depending on the type of product you create.
Let's personalize your content