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Top 5 Observational Research Best Practices

BrainMates

Observation is an important part of mixed methods user research. Whether observing people using a technology or system in the workplace, at home, or out in public, it can provide insights not available in quantitative data. Example: Metadata platform for content distribution. Put simply, metadata matters. But it does.

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Run Less Software

Intercom, Inc.

The same is true in software. In this battle, I’ve found a secret weapon hidden within one of our core engineering strategies, an idea called Run Less Software. As well as being a critical philosophy behind how we build software, it also represents how I feel about the software industry and technology in general.

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7 Ways API & SDK Solutions Help Product Managers Move Faster

The Product Coalition

Today’s rapidly evolving tech landscape favors short feedback loops and requires roadmap flexibility to pivot and solve customers’ most pressing problems as they arise. instead, carefully chosen tools and processes help PMs and their teams gain efficiency.

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Generative AI in Your Business Strategy: From Concept to Reality

The Product Coalition

Generative AI has the potential to create economic impact within sales, marketing, software engineering & IT, customer operations, and R&D functions across various verticals. Industries such as high tech, banking, pharmaceuticals and medical products, education and telecommunications, healthcare, and insurance stand to gain immensely.

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Product Management System Basics

ProductPlan

What is a Product Management System? And at least one dedicated software application to help you take your products from concept to launch. As we look for a solution to create, what should our initial research phase include? Who will we want to include in our cross-functional product team? We suggest two things: 1.

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How Our Cross-Functional Teams Decide What to Build at Whispir

The Product Coalition

I wrote a variation of this for the various product teams at Whispir recently and then as fate would have it, a CEO I know reached out to me on LinkedIn asking the same thing?—?so with very little effort but a huge amount of diligence and thought, and you can do it in 15 minutes if you have access to all the research already.

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Product Management in Healthcare

ProductPlan

They range from gargantuan MRI machines to cotton swabs to the patient portal software for scheduling appointments. Regardless of their scale and scope, they’re all products with production schedules, marketing plans, sales teams, logistics specialists, and—in most cases—product managers. For those contemplating moving into the $4.3