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Voice of Customer: Why VoC should lead your product development process

Usersnap

Do you consider customer feedback? Should the Voice of Customer influence product development? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle.

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To reinvent healthcare, Cambia first reinvented itself: How they built a culture of innovation

DISQO

Alongside a series of mergers, eight years ago Cambia founded a dedicated innovation team dubbed the Innovation Force — a common innovation investment nowadays, but ahead of its time back in 2011. “In In order to change the culture, we needed a dedicated team, but the team had to be both coaches and players,” says Max.

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To reinvent healthcare, Cambia first reinvented itself: How they built a culture of innovation

DISQO

Alongside a series of mergers, eight years ago Cambia founded a dedicated innovation team dubbed the Innovation Force — a common innovation investment nowadays, but ahead of its time back in 2011. “In In order to change the culture, we needed a dedicated team, but the team had to be both coaches and players,” says Max.