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410: Getting attention for a product launch – with Ken Babcock

Product Innovation Educators

When we met, we kept talking about team performance. One of the barriers to high performance is creating documentation. The emotions associated with teams creating documentation, which is a conduit to sharing knowledge, were very negative. It takes a long time to create documentation.

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How Our Cross-Functional Teams Decide What to Build at Whispir

The Product Coalition

I wrote a variation of this for the various product teams at Whispir recently and then as fate would have it, a CEO I know reached out to me on LinkedIn asking the same thing?—?so with very little effort but a huge amount of diligence and thought, and you can do it in 15 minutes if you have access to all the research already.

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To MRD or not to MRD.

The Product Bistro

In the way back time, before Agile, before OKRs and other fads, product managers wrote MRDs, or Market Requirement Documents. This was the artifact the began the process of developing a new product, or a variant of a product. The leadership team asked for a formal Market Requirements Document to help their decision process.

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Technical Review: A Trusted Look Under the Hood

TechEmpower - Product Management

Many CEOs of software-enabled businesses call us with a similar concern: Are we getting the right results from our software team? We hear them explain that their current software development is expensive, deliveries are rarely on time, and random bugs appear. These are classic inflection points for a development team.

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A Tale of Two Roadmaps?—?And Why You Can’t Succeed With Only One

The Product Coalition

The first was a precise set of tasks, milestones, and deliverables for the diligent civil servants tasked with building — the engineers, designers, and product managers. In the product team’s, err, I mean civil servants’ headquarters, the roadmap was a living document, evolving like a dynamic organism. Why two versions?

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Starting A Growth Team: Ten Key Lessons Learned

The Product Coalition

It was about 12 months ago when I was challenged by our CEO to dismantle our squad and create a growth team. Not being too sure what a growth team was, we started anyway. We got access to work completed by Andrew Chen & Brian Balfour , took a few courses from the Reforge series and started developing our growth loops.

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Successful Roadmaps Avoid One Thing: Drift

The Product Coalition

Product managers and their teams start with enthusiasm, hit the ground running, and create a solid roadmap. Your product is heading in a direction divergent from the direction documented in the roadmap. The same is true for your roadmap — it takes more than diligence. Have a plan for documentation. Take a breath instead.

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