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Speed and Substance: How To Innovate Consumer Insights

The Product Coalition

Stefan Röse breaks down how Quantilope is pushing forward customer development and the consumer research field. By Jon Matheson for Product Coalition Have you ever wondered how much a consumer is worth? Depending on who you ask, the answer will vary depending on what they genuinely know or understand about consumers.

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Remote Usability Testing 101: Definition, Process, and Tools

Userpilot

Usability testing is an essential part of the product design process. However, face-to-face testing isn’t always practical, so UX teams turn to remote usability testing as an alternative. TL;DR Remote usability testing is a UX research method that doesn’t require meeting the participants face-to-face.

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Painted Door Test: Definition, Benefits, Process, and Best Practices

Userpilot

Then, you need to consider a painted door test. This test allows you to determine, with minimal effort, whether what you have in mind is something your users would be interested in. This article will examine what a painted door test is and how to carry one out. Use user stories to help you with this.

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A/B Testing Analytics: Definition, Process, and Examples

Userpilot

A/B testing analytics is a powerful tool for optimizing the performance of your product or website. That said, let’s explore what A/B testing is, its types, and go over a robust framework to perform successful experiments in your company. There are several types of A/B testing methods, each suited to different scenarios and objectives.

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UI Test Automation Playbook

The Product Coalition

Guest post by Mark Mayo, Senior Quality Engineer at Terem Technologies This is the process of writing code and using tools to automate the user interface (UI) testing of front-end components of websites, desktop applications or mobile applications. But, getting it right goes beyond the coding of the tests and the tools you use.

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Product Management 101: Running User Testing Sessions

Userpilot

The term “user testing” is one I’ve seen make the rounds quite a bit in the product management world. But did you know that “user testing” isn’t actually the correct term? When thinking of user testing, many people actually mean usability testing. What does user testing do?

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Usability testing: the complete guide

UX Planet

Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. But what is usability?