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Key Best Practices for Using Customer Feedback

Folding Burritos

As Product Managers, we perfectly understand the need to generate and use customer feedback. This led me to reach out to 14 leading Product Managers and talk with them about how they use customer feedback in their own companies and teams. Feedback is only relevant vs. a goal and user context.

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Priority Starts at the Top

Folding Burritos

Bugs can be valued in terms of quality outcomes like reducing support needs or improving user satisfaction. Technical debt can be valued in terms of “future change” outcomes like improved delivery velocity or better platform scalability, for example. My favorite definitions of strategy are the simplest I’ve found.

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Built for You: How customer feedback informs what we ship

Intercom, Inc.

Which is why customer feedback is a big deal to all of our teams – it’s really integral to what we do and how we build. So If you’ve ever asked yourself – how does my feedback add up to the features and updates that we build? Jen Murphy – Senior Product Researcher.

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Mobile App KPIs: The Top Metrics to Measure App Performance

Alchemer Mobile

If you’re not tracking metrics, analyzing them, and tweaking your app accordingly, you’re missing out on potential optimizations that could dramatically improve customer experience. Setting mobile app KPIs (key performance indicators) for revenue, performance, and CX is an important first step toward accomplishing this.

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Apple Ratings Prompt: Great for Ratings, Bad for Customer Feedback

Alchemer Mobile

Most mobile app enthusiasts are well aware of Apple’s native rating prompt that was introduced with iOS 10.3 The user experience of rating and reviewing apps improved with these changes, but we wanted to understand the overall impact in terms of the number of ratings collected, the average rating, and the number of reviews.

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Product in Practice: Automating Customer Interview Recruiting at Zonar Systems

Product Talk

Not having enough time is one of the main reasons people say they can’t interview customers every week. There are several ways to do this, whether you rely on existing tools or build something into your product. And if time is of the essence, you’ll definitely want to keep reading since setting up this process only took about an hour!

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Tech philosopher Alex Wolf on designing harmonious technology

Intercom, Inc.

Unpacking this central conundrum is at the heart of Alex Wolf’ s work – the self-described “consumer-facing anthropologist” has made a career by thinking deeply and talking widely about issues related to the pervasive role of technology in modern life. Alex: I was raised in New York by a father who is really into technology.