This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of softwareproduct managers.
Each week I tackle reader questions about building product, driving growth, and accelerating your career. Laura and her team spend every working hour researching, designing, and experimenting with ways to measure and improve team velocity (while avoiding burnout). I’ve yet to come across a software leader who isn’t.
I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Don’t get me wrong.
Guest Post by: Merziyah Poonawala (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Joni Hoadley]. A startup development team consisting of a product manager and two offshore engineers was facing major challenges in meeting client deliverable deadlines – repeatedly. Long standups.
Be Clear on What a Software Platform Is. Different people have suggested different definitions for the term software platform. Let me briefly share mine: I view such a platform as a collection of software assets that are used by several products, as the following picture illustrates.
Engineers are often reluctant to participate in discovery. This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. But there are many reasons why engineers are one of the essential members of the product trio. And this is a good thing.
Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. This article will help reduce such churn by refining your product management and UX analysis approach. Even though they’re the ones using the product.
Each week I tackle reader questions about building product, driving growth, and accelerating your career. Below, you’ll find what I believe is the most actionable, specific, and straightforward framework for crafting a strategy, for both your product and your company. Subscribe now. So we teamed up to make that happen.
So I asked the team to share the playbook we’ve used to help prepare them to begin Definition. Read on for the Definition Playbook written by Rebecca Monfries and Nathan Bruce. What is Definition? Once you have completed enough discovery on your product or feature, the next stage is to prepare for the development process?—?to
For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. Some of these are Fortune 10 software-enabled companies going through digital transformations. At all of them, I start understanding the current state of Product Management.
Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. What do we mean by the term “review sites”? Not all review sites are made equal. Peer review sites. Trustpilot, a consumer review site.
In a fastmoving digital economy, many organizations leverage outsourced softwareproduct development to accelerate innovation, control costs, and tap into global expertise. Rather than building and maintaining a large inhouse team, businesses partner with specialized vendors to handle design, development, testing, and deployment.
A development team does a good job if the following three conditions are fulfilled: First, the group reliably meets the agreed sprint goals and delivers product increments that offer a great user experience and exhibit the desired software quality. Say that you are working on a new brand-new product. But this would be wrong.
We’d like to share some insights from what we’ve learned so far about software delivery and operations over the past few weeks of working from home during COVID-19 , and how we as an engineering team have adjusted to this unprecedented, unpredictable situation. . A time for the tried and tested. What do we need to change?
Listen to the audio version of this article: [link] Organise the Team around a Product As the name suggests, a product team is focused on a product. A first step to form effective product teams is therefore to identify the products in your organisation. But what is a product? This sounds simple enough.
Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. But what is usability?
Guest Post by: Inis Hormann (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Paul Hurwitz]. Product Managers (PM) need to effectively communicate product vision, strategic roadmaps and concepts to a variety of different stakeholders through the different stages of the product life cycle.
A few months ago, fellow Product Talk coach Hope Gurion and I sat down to discuss why there’s no single right way to do discovery. Welcome to “Why There’s No Single ‘Right’ Way to Do ProductDiscovery.” We’re both productdiscovery coaches with Product Talk. Find it here.
The Software Development Life Cycle provides a practical framework you can apply to your product and improve your processes. With the support of the SDLC, You can track and control your calendar, and increase productivity and speed of development. It helps us meet customers’ demands, needs, and expectations.
In product, I see validation used all too often to describe what is actually research. This misuse misleads thinking about whether a product or feature is likely to succeed. I’m going to unpack the difference between product validation versus research and share what each is best for in this article.
Product Roadmaps, in general, are confusing. Even the most experienced Product Managers still don’t have them fully figured out. Three years ago I wrote a blog post about Rethinking the Product Roadmap , in which I advocated for a focus on solving customer problems instead of listing out features with deadlines.
A feedback repository is a central location where product teams can collect and organize customer feedback. It can hold feedback from various sources such as customer support tickets, feature requests, surveys, reviews, and social media. What is the purpose of feedback repositories?
Problem Brief Over a span of 4 weeks, we tested Civians platform and created design solutions to improve the overall user experience of the dashboard. Our Process To make our interviews more fruitful, we established specific research objectives. During our tests, we identified some broader user behaviortrends: 1.
But how do you choose the right data platform for product analytics ? Some benefits of using a self-serve data platform include empowered users, enhanced decision-making speed, reduced IT dependency, increased productivity, improved customer insights , provided agility, and saved costs. What should you look for?
From premature optimization to over-engineering solutions for your product, it’s easy to get caught up in making technology decisions that slow you down instead of speeding you up. If you’ve been paying attention to any loud marketing efforts over the last few years, you have definitely heard about multi-cloud.
There is no single right way to do continuous discovery. Hope and I are 100% aligned on the underlying principles that continuous discovery relies upon. Continuous discovery is only sustainable when teams are intentional about finding the methods that will work best for them. I can’t emphasize this enough. Tweet This.
A/B testing analytics is a powerful tool for optimizing the performance of your product or website. But approaching experiments in your company can be quite risky and thus hard to justify for your leadership team—especially if you’re new to product analytics. They include: Controlled A/B testing. Head-to-head A/B testing.
Customer interviewing is one of the most valuable activities a product team can do. Customer interviewing is one of the most valuable activities a product team can do. Product teams have a variety of research activities they can draw upon when engaging with customers. If you work on a subscription product (e.g.
Product thinking is all about putting yourself in the other person’s (user) shoes. Only by adopting a product-thinking mindset and following it as a process can you get to know your users better. TL;DR Product thinking is the process of identifying problems and coming up with solutions by placing the user in the center.
Guest Post by: Tofi Buzali (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Andy Wadhwa]. As a product manager, it can be quite daunting to start a new softwareproduct from scratch. I’d like to share with you some of the steps that have helped me define a product from scratch.
Product engineers are experts at identifying, understanding and solving problems. Yes, the code that you write and the systems that you build are major contributing factors to the success and growth of a business. Here are the five areas that we encourage product engineers to contribute to as they seek to maximize their impact.
Product positioning is crucial in product management to attract prospects and stand out in your niche. TL;DR Developing a solid product positioning strategy involves several key steps. TL;DR Developing a solid product positioning strategy involves several key steps. Design an effective product strategy.
As a product leader, you are the product manager for a leadership team, and the tricks you learned in product teams remain valuable, they just need a little tweak. Here, to help you, are five product management tricks and tools for every product leader. It’s the foundation of our product strategy.
Continuous improvement is a continual process to improve components of enterprise software?—?processes, processes, tools, products, and services. Regardless of today’s software development aspect, increasing demand for new features in the products makes competitive advantage higher than ever.
Customer feedbacksurveys serve as invaluable tools for gathering actionable insights directly from your audience. However, it’s important to know when and how to trigger the forms to gather user feedback , for increased response rate and data credibility. Types of surveys include: Customer Satisfaction Score (CSAT).
After working on a product for over two years without launching it, Rahul Vohra knew that he had to do something different. In this ProductTank San Francisco talk, Rahul , CEO and Founder of Superhuman , shares with us a framework for determining product/market fit and optimizing until you achieve it. Measuring product/market fit.
Preparing for interview questions in software engineering is almost a full-time job. If you are a graduate software engineer and getting ready for your first job interviews, here are the different areas you should focus on. Knowing already about the products they build can take you a long way. Questions about your background.
If you’re a product person, you’ve developed a set of skills that help you in your job. You know (or you’re in the process of learning) how to identify opportunities , consider different solutions, and identify and test your assumptions. This was a question that recently came up in the Continuous Discovery Habits community.
Product Bugs: A Comprehensive Guide?—?Part Part 2 This is Part 2 of a comprehensive guide to product bugs. Part 1 explored what product bugs are, why they occur, where they come from, and why they do and don’t matter. Part 2 focuses on how to manage product bugs. strategic consideration of product bugs.
What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Conducting market research offers numerous benefits, including a better understanding of customer needs and market trends.
Guest Post by: Stef Orzech (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Alex Berman]. We had just hired a new VP of Product who was radically (and rapidly) changing our product development process, and our engineers – based remotely, in Argentina – were struggling to keep up. I furrow my brow incredulously.
In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 Unlike many of those jobs, product management is known for its nebulous career pathing and ambiguity. For new and aspiring product managers, that can be a challenge. Contributed by Cynthia Andre. Exude Confidence .
When we ship, we of course have done our diligence with research and design, but we’re also keenly aware that there’s so much we don’t know. Unlocking the power of feedback. Des: We’ve just launched a product recently in Product Tours. But humility too.
Are you searching the market to find the best churn management software for your SaaS company? Churn management software is a tool or suite of tools that help you collect customer data, analyze customer attrition , and predict churn. Features to look for in customer retention software: Analytics and tracking. Customer reviews.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content