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Building a Great Product Management Organization

Melissa Perri

For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. Some of these are Fortune 10 software-enabled companies going through digital transformations. I review strategies and roadmaps. I gather data through surveys about observations.

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Market Development Strategy: Definition, Methods, and Examples

Userpilot

HubSpot broadened its product range to cater to more business needs, becoming an all-in-one customer platform. Let’s review the essential steps to build an effective market development growth strategy. This can be done through competitive pricing , increasing marketing efforts, or improving product features to attract more customers.

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Best Resources for Software Product Owners

Userpilot

This guide will introduce you to the best resources available for software product owners, providing you with a curated selection of valuable materials to enhance your skills and knowledge. Managing multiple software products and teams brings new challenges for product owners. What is a software product owner?

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Software Product Owner Salary [+ Resources to Advance]

Userpilot

Understanding the salary landscape for software product owners is crucial whether you’re entering the field or looking to advance your career. A product owner is someone who manages and optimizes the product backlog to ensure its maximum value. Product owners use it to organize tasks into boards, lists, and cards.

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Software Product Owner Career Path

Userpilot

Starting a career as a software product owner requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for software product owners, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

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G2’s CMO Amanda Malko on the latest trends in software buying

Intercom, Inc.

Software buying is undergoing a transformation, as is the case with many industries in the post-pandemic market. The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs.

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Product Marketing: Product Launch Announcement Emails: The Ultimate Guide for SaaS [Examples Included]

Userpilot

Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.