Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important?

Research Software 91

Research Software Feedback Software Analytic Tools Positioning 91

Messages that Matter

AUGUST 28, 2023

Messages that Matter Messages that Matter Thirteen out of seventeen Financial Planning & Analysis (FP&A) vendors have changed their positions since my last assessment conducted in May 2022. Only Kepion has done it right by sticking with the same unique position – “Planning your way” – for more than three years.

Positioning 52

Positioning B2B Agile Messaging 52

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. The benefits of conducting market research Let's face it: market research requires time and resources.

User Testing 71

User Testing Research Software Market Research Product Research 71

Product Management University

APRIL 8, 2024

Before we dive into those, let’s look at a few opportunities where product management teams can take a much stronger leadership role in the organization. Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities. On to strategy.

Leadership 147

Leadership Marketing Product Manager Product Management 147

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 90

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 90

Product Management University

AUGUST 15, 2023

If product priorities are shaped by market segment priorities instead of individual product needs, aren’t the priority debates just shifting from products to markets? It’s a logical question but the answer is a definitive no. Definitely yes but it’s not as complicated as you might think.

Product Manager 246

Product Manager Product Management White Paper Management 246

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Positioning 58

Positioning Differentiation Consulting Document 58

Brian Balfour

JUNE 28, 2017

Building a great product is a piece of the puzzle, but it’s far from the full picture. There are great products that never reach $100M+. There are also terrible products by many people's definition that reach far greater than $100M+. It’s Not Just Product Market Fit The second “go-to” answer is product market fit.

Product Marketing 111

Product Marketing Marketing Framework Definition 111

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Let’s jump in.

Feedback Software 80

Feedback Software Research Software User Testing Customer Feedback 80

Intercom, Inc.

JANUARY 14, 2021

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. Use it to make better product decisions. Information from the front lines is critical when helping product decision-makers prioritize what to build next.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Jones maps Uber’s PMM team to the product management team, embedding one PMM into each program team.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Jones maps Uber’s PMM team to the product management team, embedding one PMM into each program team.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Messages that Matter

JULY 11, 2024

It’s hard to imagine how eleven of the 20 vendors evaluated in my annual assessment of the Business Intelligence (BI) market have the same position as at least two competitors. Eight have “insights” positions. Three have “decision” positions. What is a position? I’m providing my definition for two reasons.

Differentiation 52

Differentiation Analytic Tools Data Visualization Research Software 52

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 93

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 93

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? The Impact of Product Led Growth on Product Marketing.

B2B 147

B2B Customer Experience Definition Demo 147

Product Management University

OCTOBER 11, 2023

Product management has set everyone else up for success. Product marketing now has a differentiating message to fill the pipeline. Customer on-boarding teams implement with clear customer outcomes as their target, and the product has no major deficiencies that delay the go-live date or the revenue meter.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Dear Strategy

MAY 26, 2020

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What are the key elements to have in a successful strategy for a non-core product? The key to this answer has to do with the way you choose to define what a “non-core product” is. And what things should we avoid?”. Problem solved.

Strategy 52

Strategy Branding Construction User Testing 52

The Product Coalition

APRIL 11, 2019

Those of you who read our book already know her Elena is a Product Marketing Manager. Of course we know that this adorable lady is responsible for delivering the value of the product (that Dmitry comes up with) to the market, but not used to call her PMM. product development by received information from the market?

Product Marketing 69

Product Marketing Customer Experience Marketing KPI 69

The Product Coalition

NOVEMBER 30, 2022

At times, it felt like what was needed was a true back to basics positioning, where we are educated in not only the definition of demand generation, but what the point of demand generation even IS. That’s how you find product market fit. Truth seeking. Responding. Rinse and repeat that… That’s how you get users.

User Testing 126

User Testing Customer Feedback Feedback Software Reference 126

Product Management University

JUNE 21, 2021

Here are three hurdles your product management team will have to overcome it it’s going to lead the charge on strategic direction. The Playbook: Product Management Strategic Direction: 3 Hurdles. Your Definition of “the Market” is One-Dimensional. It means understanding the market, period.

Product Manager 147

Product Manager Product Management Healthcare Banking 147

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

The Product Coalition

FEBRUARY 11, 2024

The value assessment framework allows you to identify gaps in any of the value layers — definition, delivery, and perception. Photo by Iain Kennedy on Unsplash When I was a product lead at Imperva, there was a feature that engineering kept telling me required a rewrite. Some even need to be left untouched.

Framework 110

Framework User Testing Customer Experience Definition 110

Dear Strategy

JANUARY 4, 2019

Dear Strategy: “How do I evaluate a job opportunity that moves me from SaaS products to on-premises products but is one of the CEO’s initiatives?”. . The first thing we need to do before answering the core of this question is to level-set on a few definitions…. Dear Strategy: Episode 072. ###.

Strategy 53

Strategy Technical Advisors Reference Definition 53

Userpilot

JULY 21, 2024

Let’s explore our product metrics benchmark and learn: The definition of month-1 retention rate and why it matters. Strategies to improve your month-1 retention rate. TL;DR Month-1 retention rate measures the percentage of users who continue using a product one month after sign-up. Companies analyzed in our report.

Data Visualization 91

Data Visualization Reporting Tools Onboarding KPIs Customer Experience 91

Bain Public

SEPTEMBER 17, 2020

Bain Public’s SOAP™ methodology and tool offers a full picture of your product strategy, tactics, metrics and roadmap all in one place. SOAP™ is a methodology that Bain Public created for product planning and roadmap prioritization based on principles of Product Strategy, Lean Startup, User-centered design, Data Science and more.

Framework 52

Framework Leadership Customer Communications Definition 52

Userpilot

MAY 17, 2022

There will always be changes, updates, and improvements that need to be implemented to improve user experience and keep products competitive. We’ll cover some strategies that will drive product stickiness through continuous improvement based on user feedback. What are the types of product improvement?

Feedback Software 86

Feedback Software Product Research User Testing Customer Feedback 86

The Product Coalition

MARCH 12, 2023

Hiring a product leader is never easy. In most cases, you have never been in this position yourself before, so interviewing could be a challenge. Here are a few things to consider when you seek your next product leader. We help them with their product strategy as well as building a strong product organization.

User Testing 114

User Testing Product Research Consulting Leadership 114

The Product Guy

MAY 7, 2020

Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. .

Technical Review 159

Technical Review Research Software Product Manager Product Management 159

Dear Strategy

OCTOBER 15, 2018

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . So, I would definitely recommend that you go back and refer to that episode if you have a chance. Dear Strategy: Episode 065. ###.

Technical Review 53

Technical Review Technology Strategy User Testing 53

Userpilot

JUNE 28, 2024

This guide will provide you with a comprehensive overview of the path to becoming a successful growth product manager. TL;DR Growth product manager is a specialist position within product management focusing on identifying and executing product-led growth opportunities in acquisition, engagement, and retention.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JUNE 26, 2024

In this article, we will outline the typical journey for a growth product manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities. Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

The Product Coalition

FEBRUARY 5, 2023

After disagreements with Rawkus, EL-P started his label, Definitive Jux. 6 masterpieces released on the Definitive Jux label In 2013, together with Killer Mike, EL-P established Run the Jewels (RTJ). Most people are familiar with the successful end strategies of famous companies. Remind me what are the pivots out there?

Feedback Software 78

Feedback Software User Testing Customer Feedback Customer Experience 78

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59

Userpilot

MAY 1, 2024

The definition of ‘community’ may vary, but the underlying principle remains the same: to create a space where users feel connected to the product and each other, fostering a sense of belonging and loyalty towards the brand. Community building is a long-term strategy that requires careful thought. That’s understandable!

Feedback Software 74

Feedback Software Customer Feedback User Testing Customer Experience 74

Gainsight

JUNE 13, 2024

These adoption barriers are natural because you’re asking your customers to fundamentally change how they learn and grow with your product. The good news is that with the right promotional strategy, you won’t face the same uphill battle as Percy Spencer, the inventor credited with inventing the modern microwave.

User Testing 52

User Testing Customer Experience User Friction Customer Feedback 52

Userpilot

JUNE 12, 2024

In this guide, we’ll provide an overview of typical growth product manager salaries, explore factors that can influence earnings, and share valuable resources to help you progress in your career. Data is your best friend : To truly nail product growth , all your strategies need to be data-driven because the numbers don’t lie.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52