Remove Definition Remove Marketing Remove Weak Development Team
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Building a Great Product Management Organization

Melissa Perri

I then do various interviews with executives all the way to Product Management team members and surrounding functions. But that’s okay, because once we know where the weak spots are, we can fix them. I gather data through surveys about observations. I review strategies and roadmaps. Lots of data goes into pinpointing.

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Understanding Product Management

The Product Guy

Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. .

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Product Professional, What to do?

The Product Guy

Product development roles and “product” as a discipline are rapidly evolving within technology companies. Doing so will help you better support your team, but also identify and improve on the skills and areas you personally excel, helping you choose the right career path, strengthen your reputation, and building your brand and narrative.

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Seven Product Backlog Mistakes to Avoid

Roman Pichler

One of the challenges the agile transition team was concerned about was the choice of the right product backlog tool, which at first seemed odd to me. You should therefore strive to keep your product backlog as concise as possible whenever your product faces uncertainty and change—be it market, business, or technology related.

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How aligning product and marketing teams improves customer experience

Mind the Product

It wasn’t too long ago that designers and developers were disciples of strictly separate crafts – but today, someone who can do both well is quickly labelled a “unicorn”, and sought after by many a unicorn-thirsty start-up. Why Marketing and Product must work together. But first we must ask ourselves: why?

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Defining Guidelines in Product Management

The Product Guy

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. How to learn by doing it and lead a new team at the same time? How to plan for future growth for oneself, the product team and the products overall?

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TEI 264: How product managers can make better use of marketing – with Jill Soley

Product Innovation Educators

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. The Creative Cloud was a definite risk.