Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. If there’s customer adoption , developers generally will come. Short on time?

Marketing 217

Marketing User Testing Weak Development Team Product Research 217

Alchemer Mobile

JULY 13, 2021

Bad product experiences increase customer frustration, potentially creating resentment around having difficulty completing tasks within an application and increasing customer churn. Beforehand, make sure your team is aligned on: Their definition of product experience. The metrics you’ll use to measure success.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Sprint planning meeting : product goal , prioritised product backlog with enough ready items , development team capacity for the next sprint, and any action items from the last sprint retrospective.

Weak Development Team 290

Weak Development Team Product Manager Product Management User Testing 290

Userpilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

Analytic Tools 96

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 96

Sachin Rekhi

FEBRUARY 9, 2020

In our discussions, we talk about all the usual things: their ultimate career aspirations; their understanding of their own strengths and weaknesses and the skill gaps they hope to fill; as well as the specifics of each role they are considering, including scope, responsibilities, title & compensation, and manager.

User Testing 218

User Testing Weak Development Team Artificial Inteligence Product Research 218

Intercom, Inc.

DECEMBER 4, 2019

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. And whatever you stand for must resonate with your identified target market.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

Roman Pichler

JULY 8, 2024

1] They might include senior management, marketing, sales, service, operations, finance, and HR. The individuals whose buy-in to strategy and roadmap decisions is crucial are the players: They are interested in your product, as they, for example, will have to market and sell it. I refer to this group as key stakeholders.

Roadmap 245

Roadmap Product Strategy Strategy Weak Development Team 245

Intercom, Inc.

JANUARY 12, 2021

If you’ve been paying attention to any loud marketing efforts over the last few years, you have definitely heard about multi-cloud. “We think Lambda is great—definitely one of the good parts of AWS—as long as you treat it as the simple code runner that it is. Our teams wanted to build products, not maintain services.

Technical Review 269

Technical Review Research Software Startups Data Visualization 269

Mironov Consulting

JANUARY 17, 2021

Half of the calls I get from CEOs include requests for Product Management to boost productivity in Engineering (aka Development aka Makers). This reflects confusion about what product managers do (and how we really add value), and often poor role definition where product managers are also project/program managers or engineering leads.

Weak Development Team 134

Weak Development Team Research Software Reporting Tools Development 134

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 140

Education Marketing Weak Development Team Advertising 140

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 93

Research Software Analytic Tools Product Marketing Product Research 93

Product Management University

MARCH 5, 2024

The definition of product management has been changing and evolving over the past 10 years and I’m not sure it’s for the better. In other words, the agile development process is redefining what we call product management. I make it a regular habit to have conversations with product management directors and VPs.

Definition 100

Definition Product Research Product Manager Product Management 100

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Folding Burritos

DECEMBER 7, 2017

This led me to reach out to 14 leading Product Managers and talk with them about how they use customer feedback in their own companies and teams. Traditional market segmentation is typically done around observable characteristics and behaviors for customers and prospects. Uses and definition of different kinds of segmentation.

User Testing 249

User Testing Customer Feedback Feedback Software Customer Experience 249

Intercom, Inc.

MARCH 12, 2019

A little over a year ago, I got the opportunity to start a new team within our sales organization – a team of Relationship Managers dedicated to growing our current customers at scale. To do the first, we had to hire, train, and write a playbook – the building blocks of any team. Relentlessly measure impact.

Weak Development Team 171

Weak Development Team Customer Experience User Testing Customer Feedback 171

Product Talk

MARCH 1, 2023

I realize that many product people have never worked in a product trio , don’t have access to customers, aren’t given time to test their ideas, and are working in what Marty Cagan calls “features teams” or “delivery teams.” If you missed the first one on product success and team satisfaction , be sure to start there.

Product Research 225

Product Research Data Visualization Customer Feedback Weak Development Team 225

Intercom, Inc.

JUNE 7, 2018

When Sean Ellis joined Dropbox as the company’s first marketer, he was tasked with creating a culture of growth and experimentation. Today he’s the founder and CEO at GrowthHackers , whose software, community and annual conference help teams work together to drive breakout growth results for “must have” products and services.

Onboarding KPIs 196

Onboarding KPIs User Testing Customer Experience Weak Development Team 196

BrainMates

NOVEMBER 1, 2021

Developing and launching a product only to have it fail is the complete antithesis of the “Fail Fast” innovation motto. You have just invested 1000s of work hours and millions of dollars in developing & launching this product. If PM 101 is problem before solution, this is definitely 102 – “ who will pay and why ?”

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Mironov Consulting

SEPTEMBER 22, 2020

Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) have irreconcilable definitions of MVP.

Technical Advisors 142

Technical Advisors User Testing Weak Development Team Customer Experience 142

The Product Coalition

JULY 28, 2020

Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not. Typically, if your bounce rate is above 60%, then your product definitely has some issues. Users can bounce because of multiple reasons such as poor design or poor content and/or product messaging.

User Testing 111

User Testing Product Research Product Marketing Testing 111

UserVoice

JULY 28, 2017

Product management intuition is still a great thing to develop, but statistics and analytics will help you hone your product sense and justify your decisions to stakeholders. The right product metrics give us a read on the health of our product, help us identify strengths and weaknesses, track improvement over time, diagnose problems, etc.

Data Visualization 252

Data Visualization User Testing Customer Experience Reporting Tools 252

Intercom, Inc.

SEPTEMBER 10, 2020

It’s an approach that’s served him well along the road to building the HubSpot sales team, where he was CRO for nine years. This has created large amounts of data for running teams. . The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat. I think that’s message-market fit.

Onboarding KPIs 226

Onboarding KPIs Customer Experience User Testing Weak Development Team 226

Alchemer Mobile

NOVEMBER 9, 2022

My team is too small. Speaking up might spur a conversation around how to adjust your role to better fit your needs, or better yet, to bring in another team member to share your workload. Limited team bandwidth. The three most common challenges include: I have too many responsibilities. I don’t have enough time in my day.

User Testing 246

User Testing Feedback Software Technical Review Research Software 246

Userpilot

JULY 22, 2024

Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. TL;DR Developing a solid product positioning strategy involves several key steps. Here are the steps to develop your positioning effectively: Conduct thorough market research.

Research Software 80

Research Software Positioning Data Visualization Definition 80

Mironov Consulting

MAY 16, 2020

A topic that’s come up several times recently in my product leader coaching sessions: how much to delegate to the (individual contributor) product managers on our teams – including different ways of building product skills and balancing personal empowerment against good results.

Weak Development Team 145

Weak Development Team Product Research User Testing Customer Experience 145

The Product Coalition

JULY 25, 2021

Growing your soft skills requires expanding your comfort zone, which means leaving your original comfort zone, which in turn isn’t comfortable by definition. Even people with a developed growth mindset?—?ones No one likes to see their gaps pointed to, and for people who don’t have a developed growth mindset, it’s twice as hard.

Weak Development Team 155

Weak Development Team Product Manager Product Management Outbound 155

The Secret PM Handbook

MARCH 28, 2018

In my articles about go to market , I always mention the importance of “customer stories.” These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success. Your Problem Should Be Really Bad. My family didn’t tell stories.

Customer Experience 207

Customer Experience Weak Development Team Demo Agile 207

Intercom, Inc.

APRIL 5, 2018

As VP of Marketing and Growth at Duolingo through 2017, improving retention was the top priority of Gina Gotthilf. Gina stepped away from Duolingo at the beginning of 2018 to help non-profits better understand the growth and marketing principles that thrive in today’s tech world. Bridging the gap between marketing and growth.

Customer Experience 223

Customer Experience User Testing Customer Feedback Analytic Tools 223

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 108

Education Marketing Weak Development Team User Testing 108

The Product Guy

MAY 7, 2020

Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. .

Technical Review 159

Technical Review Research Software Product Manager Product Management 159

Sachin Rekhi

DECEMBER 6, 2021

We experience these effects everyday when we use products like Uber, where the more drivers who join, the shorter your wait times; Slack, where the more team members that join, the quicker it is to communicate with more of your colleagues; and Airbnb, where the more travelers that join, the better the listing reviews. Cold Start Theory.

Weak Development Team 171

Weak Development Team Customer Experience User Testing Customer Feedback 171

UX Studio: Product Management

JANUARY 11, 2021

At UX Studio , while we develop our products, uxfol.io and copyfol.io , we are mainly focused on agency work, meaning that we cooperate with several clients as external teams. This post was written from the perspective of designers, mainly intended for external teams and entrepreneurs. Five challenges and solutions.

Weak Development Team 95

Weak Development Team Feedback Software Reporting Tools Research Software 95

The Product Coalition

JANUARY 28, 2021

Some people want to believe that they won’t happen or don’t want to talk about them so that they don’t risk being seen as bad at their job. I’ve never seen a roadmap naming the bugs a team wants to introduce?—?but For our purposes, we’re going to use the same definition for product bugs. of the gross domestic product.”

Reporting Tools 183

Reporting Tools Software Review Technical Review Systems Review 183

Intercom, Inc.

JANUARY 31, 2019

And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. When you’re a small team, your time is everything.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

The Product Coalition

JULY 12, 2022

Here are cases for when the cooperation between the product team and the client brakes down for objective reasons. Here I have tried to reveal the most common cases when the cooperation between the development team and the entrepreneur fails for reasons beyond the control of all parties involved. So I wrote this article.

Research Software 111

Research Software Weak Development Team Software Review Development 111

Product Talk

DECEMBER 15, 2021

He began his career in marketing, then switched to engineering, and eventually discovered the product discipline, which he says “feels like home between the technical part of my brain and the human part of my brain.” He’s exploring new products to unleash creative performance and thriving teams through the evolving future of work and web3.

Product Research 214

Product Research Customer Experience Research Software Reporting Tools 214

Intercom, Inc.

SEPTEMBER 19, 2019

This is the recipe for a mediocre sales team. Like a sports franchise, a top team should be both collaborative and competitive. The team has grown quite a lot, but it’s still tiny: we’re now close to 40 people in 13 different countries. It’s just interesting to see how the market is interpreting this.

Weak Development Team 184

Weak Development Team Customer Experience Startups Reporting Tools 184