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Definition Playbook

The Product Coalition

Guest post by Rebecca Monfries, Head of Delivery at Terem Technologies, and Nathan Bruce, Lead Business Analyst at Terem Technologies. So I asked the team to share the playbook we’ve used to help prepare them to begin Definition. Read on for the Definition Playbook written by Rebecca Monfries and Nathan Bruce.

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Market Development Strategy: Definition, Methods, and Examples

Userpilot

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

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10 technical strategies to avoid when scaling your startup (and 5 to embrace)

Intercom, Inc.

From premature optimization to over-engineering solutions for your product, it’s easy to get caught up in making technology decisions that slow you down instead of speeding you up. So when it comes to building your technical strategy, you need to assess each component in relation to what success will look like for your business.

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Future Food Tech: How Modern Is Changing the Way We Eat

The Product Coalition

Food tech is transforming the food industry by using cutting-edge technology to manage production, distribution, and consumption. When discussing food, technology is not the first thing that comes to our minds. Nevertheless, technology has altered every aspect of our life. Explore the article below for more.

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Four Key Product Management Lessons from Jessi Alva, Director, Technical Product Management at SAP Concur

Alchemer Mobile

While you can watch the full hour-long interview here , this post breaks down four of the key lessons we learned from Jessi Alva, Director, Technical Product Management at SAP Concur. About Jessi: Jessi is a director, technical product manager, SAP Concur. “You really need to be technical. WATCH THE FULL INTERVIEW HERE.

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Marketing Growth Strategy: Definition, Process, Examples, and More

Userpilot

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

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The Product Interview?—?A Technical Exercise

The Product Coalition

A Technical Exercise In this post, I’ll offer my idea of the sort of technical abilities expected from a product manager. But is a surprisingly small amount of materials about the technical aspect of PM work. The Product Interview?—?A This can be highly useful for hiring managers, as well as for PMs planning their roadmap.