Product Talk

AUGUST 10, 2016

Over time, I started to reframe the two dimensions as discovering opportunities and discovering solutions. Good product discovery requires discovering opportunities as well as discovering solutions. This helped as most teams can articulate how to connect the dots between opportunities and solutions. – Tweet This.

Research Software 249

Research Software Product Research User Testing Customer Experience 249

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 91

Analytic Tools Feedback Software Research Software User Testing 91

Melissa Perri

JULY 23, 2024

Some of these are Fortune 10 software-enabled companies going through digital transformations. Others are SaaS companies that are scaling or have scaled recently and want to ensure they are doing it in the best way. At all of them, I start understanding the current state of Product Management.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

Intercom, Inc.

MARCH 23, 2018

Advertising legend David Ogilvy said nobody should have anything to do with marketing until they’ve read Scientific Advertising seven times. Despite being almost 100 years old, Scientific Advertising by Claude Hopkins remains one of the best books on sales and marketing ever written. Hopkins was the Seth Godin of the 1900s.

Books 220

Books Marketing User Testing Analytic Tools 220

Intercom, Inc.

JULY 15, 2021

With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. User research is a vital part of the design process. Since Thomas Watson Jr.

Research Software 245

Research Software Feedback Software Reporting Tools User Testing 245

Userpilot

JUNE 5, 2024

Are you on the lookout for tools that can help you improve customer retention ? There are quite a few solutions around, so it might be difficult to find, especially as we’re not talking about one specific set of tools but rather a whole range of different solutions covering a range of use cases.

Analytic Tools 91

Analytic Tools Feedback Software Research Software Reporting Tools 91

The Product Coalition

NOVEMBER 1, 2020

The right data and experimentation tools. A well designed experimentation system allows a company to accelerate growth by creating faster feedback loops and enabling progressive delivery. The right data and experimentation tools. How to prioritize the ideas for maximum business value?

Research Software 174

Research Software Feedback Software Systems Review Product Research 174

Intercom, Inc.

SEPTEMBER 9, 2022

In the past five years, we’ve seen neural network technology really take off into its own. Building ML products requires balance – it’s pointless to start with the problem if the solution is unattainable, but you shouldn’t start with the tech if it can’t meet real customer needs. AI has been quite overhyped in the past.

Artificial Inteligence 249

Artificial Inteligence Research Software Analytic Tools Feedback Software 249

Intercom, Inc.

FEBRUARY 18, 2019

If you have followed us over at Sherlock , you will likely have heard us say many times that product engagement is the lifeblood of any SaaS business. This is because the entire SaaS business model is dependent on people using (and getting value from) your product consistently over time. Step 1: Define engagement for your product.

Research Software 178

Research Software Customer Experience User Testing Data Visualization 178

Intercom, Inc.

JANUARY 16, 2020

We chatted about the company’s evolution from RealtimeBoard, a tool beloved by the UX community, to Miro – a rapidly growing SaaS innovator that boasts Dell, Netflix, Ikea, and Spotify amongst their steadily growing roster of clients. Miro has made the move from product to platform. The journey from product to platform.

Research Software 249

Research Software Data Visualization User Testing Customer Experience 249

Intercom, Inc.

JULY 28, 2021

Technology plays a critical role in providing customer support at scale. Where once the ability to measure the ROI of support eluded many companies, our research shows that 57% of teams are now measuring the impact their support has on revenue.

Reporting Tools 239

Reporting Tools Research Software Inbound Customer Experience 239

Intercom, Inc.

JUNE 10, 2020

Also known as Product Intuition or Product Instinct or Product Taste, it is the idea that you can use your own judgment to (1) accurately predict what your customers need, want and value, and (2) design and ship the right solution for them. If you think you have excellent Product Judgment, this post will definitely help you.

Research Software 291

Research Software Weak Development Team Reporting Tools Customer Communications 291

Intercom, Inc.

NOVEMBER 3, 2022

Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams. Whether you’re fully remote or not, setting up the right tools and processes will help you manage your team collaboratively and productively without resorting to intrusive surveillance.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Userpilot

MAY 27, 2024

TL;DR Product thinking is the process of identifying problems and coming up with solutions by placing the user in the center. This practice also invites you to think of your business goals and current technology limitations. Identify and assess market opportunities, by researching market gaps and trends to tailor profitable products.

Research Software 94

Research Software Analytic Tools Feedback Software Data Visualization 94

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 93

Research Software Analytic Tools Product Marketing Product Research 93

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Roman Pichler

MARCH 14, 2017

The confusion stems—at least partly—from the fact that Scrum is a simple framework focused on helping teams develop software. It does not cover common product management practices, such as, product strategy development, product roadmapping, and financial forecasting; and the only product management tool it offers is the product backlog.

Product Manager 265

Product Manager Product Management Research Software Product Research 265

Intercom, Inc.

NOVEMBER 9, 2022

Few books have chronicled how innovation takes place – and how market leaders fail to seize it – as well as Clayton Christensen ’s seminal book The Innovator’s Dilemma. No need to get saddled with historical tech debt or antiquated third-party tools. It’s kind of a modern-day cautionary tale. And it’s a sound strategy.

Research Software 226

Research Software Data Visualization User Testing Startups 226

Intercom, Inc.

AUGUST 21, 2019

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. These include traditional editorial review sites such as Techradar and PCMag , which often review both software and tech gadgets. Help entering a new market.

Software Review 172

Software Review Technical Review Reporting Tools Research Software 172

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Research Software 86

Research Software Analytic Tools Feedback Software Data Visualization 86

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy.

Data Visualization 180

Data Visualization User Testing Research Software Marketing 180

Intercom, Inc.

MAY 22, 2019

Deepa Subramanian (a graduate of Harvard Law School and a veteran of Salesforce) set out to improve businesses’ understanding of the customer voice by co-founding Wootric , a platform that offers a range of feedback collection and analysis tools to help teams gain deeper, more relevant insights into their users’ desires and complaints.

Feedback Software 199

Feedback Software User Testing Analytic Tools Research Software 199

Intercom, Inc.

AUGUST 26, 2020

New research from Intercom reveals how support leaders are striking a balance. “What emerged from our research is a modern playbook for support” What emerged is a modern playbook for support. In the coming year, 55% of support leaders are increasing their spend on technology to scale their efforts.

Customer Experience 233

Customer Experience User Testing Research Software Reporting Tools 233

The Product Coalition

JANUARY 3, 2023

Usability testing is an important part of the app development process because it helps to ensure that the app is easy and enjoyable to use. This is particularly important for mobile apps, as users have high expectations for the apps they use and are quick to uninstall those that are difficult or frustrating to use.

Research Software 130

Research Software User Testing Product Research Testing 130

Product Talk

APRIL 8, 2020

For this post, we spoke with a product team from Simply Business about some of the major lessons they’ve learned since adopting continuous discovery habits like interviewing their customers, questioning their assumptions , and using the opportunity solution tree to guide their work. Want to check out the other posts in this series?

Product Research 289

Product Research User Testing Research Software Data Visualization 289

Userpilot

NOVEMBER 7, 2023

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product.

Feedback Software 87

Feedback Software Analytic Tools Research Software User Testing 87

The Product Coalition

MARCH 25, 2022

The overall technological progress enhances a lot of business areas, and financial technologies are certainly part of that dynamic. Banks, insurance companies, and trading platforms use digital solutions to facilitate their communication with clients and make operations easier to perform. What is fintech?

Research Software 115

Research Software Feedback Software Reporting Tools Data Visualization 115

Intercom, Inc.

MARCH 8, 2018

In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. At LinkedIn, I launched the social selling business and brought LinkedIn Sales Navigator to market. Fortunately LinkedIn found me 18 months later.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Alchemer Mobile

JULY 16, 2019

Consider these scenarios for a moment: Scenario 1 : Supermarket giant, Tesco launches a mobile app for customers. This initiative results in 900,000 app downloads in less than a year, a 130 percent boost in online sales, and a 76 percent increase in app usage. Scenario 3: Using futuristic technology can pay handsomely.

Analytic Tools 159

Analytic Tools Research Software Feedback Software Data Visualization 159

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. What is customer acquisition marketing?

Research Software 91

Research Software Feedback Software Analytic Tools User Testing 91

Userpilot

OCTOBER 29, 2023

WTP helps SaaS companies choose optimum prices for their products to maximize profit. SaaS product teams also use it to prioritize features and evaluate the feasibility of new motions. One way to determine the willingness to pay is through market and competitor research. The metric is also used to predict customer churn.

Research Software 94

Research Software Feedback Software Analytic Tools User Testing 94

Userpilot

JANUARY 9, 2024

In the market for product design tools to support your workflows and help your team work better? A quick Google search will show you heaps of tools, and you may even experience decision fatigue trying to choose the best. In this article, we distilled it to just 15 tools, showing each product’s strengths and weaknesses.

Data Visualization 94

Data Visualization Research Software Analytic Tools Feedback Software 94

Intercom, Inc.

SEPTEMBER 3, 2020

Jen Murphy – Senior Product Researcher. we’ll be answering that by chatting with the people that make it happen: the R&D team members who take your feedback and turn it into the tools that you use. In London, we focus on improving our support solutions. Mathew Cropper – Senior Product Manager.

User Testing 212

User Testing Customer Feedback Feedback Software Research Software 212

The Product Coalition

SEPTEMBER 8, 2022

We need to know what job they are doing, what problem they are solving, and what words they use to describe those things… before they know that the solution is out there. There are great tools for product managers to assist with this. Here are 5 tools for SEO and analytics that are easy to use. ahrefs I absolutely love ahrefs.

Analytic Tools 134

Analytic Tools Reporting Tools Data Visualization Research Software 134

Userpilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Perform competitive analysis by identifying competitors, studying their offerings, and conducting a SWOT analysis to find market gaps. It attracted a diverse user base and achieved significant market penetration.

Research Software 80

Research Software Positioning Data Visualization Definition 80

Intercom, Inc.

OCTOBER 15, 2020

Too often people come at sales from a marketing perspective. While marketing might get people in the door, sales need to show them around and make sure they stick around and get what they need. Out of that,I was forced to actually talk to people and learn through very different methods and tools. Are these all software?

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

Mind the Product

JUNE 18, 2019

Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. And you can always feel product/market fit when it’s happening.

User Testing 176

User Testing Product Research Product Marketing Marketing 176