The Product Coalition

JANUARY 17, 2022

Product Can you tell if your product is on the right track? It’s easy to answer whether you have a product/market fit: can the revenue your customers pay for your product sustain (or even grow) your business? But how can you know whether your market-fit is strong enough, or if you’re focusing on the right audience?

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User Testing Product Marketing Marketing Software Review 136

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

User Testing 142

User Testing Product Marketing Marketing Customer Experience 142

The Product Coalition

FEBRUARY 20, 2023

Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit. Until the 40% rule.

User Testing 178

User Testing Product Research Product Marketing Customer Feedback 178

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. Take market requirements for example.

Reporting Tools 147

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Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

SEPTEMBER 4, 2024

Well, sorry to disappoint you, but you might be getting excited about the wrong marketing metrics. From the article, you will learn what vanity metrics are, how to identify them, and how to choose more actionable alternatives to drive product growth. Sounds great, right? Vanity metrics.

Data Visualization 105

Data Visualization Onboarding KPIs Analytic Tools Feedback Software 105

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

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User Testing Product Research Marketing Research Software 230

Product Management University

SEPTEMBER 20, 2021

In a consumer product world, solutions marketing is exemplified by the endless variations of pain relievers. Each brand of pain reliever uses a common ingredient (a platform) plus a sprinkling of additional ingredients for specific ailments (features for specific market segments in B2B). Solutions marketing it isn’t!

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The Product Coalition

JULY 28, 2020

According to Customedialabs , the typical bounce rate for good performing e-commerce and retail products is 20%?—?45%, 45%, for B2B products it is 25%?—?55%, Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not. 55%, and for lead generation websites it is 30%?—?55%.

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User Testing Product Research Product Marketing Testing 133

The Product Guy

MAY 7, 2020

Primarily there are 3 major aspects to understanding and performing well as a Product Manager, which are as listed below: Understanding the Role Definition Hard Skills required for the Role Soft Skills required for the Role. Understanding the Role Definition. Definition of PM role.

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Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. Ceci: I definitely never saw myself getting into platforms, that’s for sure.

Marketing 217

Marketing Weak Development Team User Testing Product Research 217

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. How can you gauge the viability of expanding your business reach?

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

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User Testing Onboarding KPIs Product Research Startups 130

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? Definitely not! The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies.

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Userpilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 156

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Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. To some product managers, market is synonymous with users.

Leadership 147

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Intercom, Inc.

MARCH 13, 2019

The first strategy of that next wave of growth is to expand your addressable market. You have to figure out how your product can solve that same problem, but for a broader set of customers. How to expand your market. There are three ways companies typically expand their market: By expanding to other verticals.

Marketing 171

Marketing User Testing B2C Enterprise 171

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 131

Education Marketing Weak Development Team User Testing 131

Product Talk

JUNE 16, 2021

Who should you include in your product trio? Does a product trio exclude everyone else from discovery decisions? What about user researchers, data analysts, product marketing managers, and all your other favorite roles? How do you decide who should be part of the product trio that leads discovery? UX writers?

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Product Research User Testing Research Software Software Engineering 289

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

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User Testing Product Manager Product Management Data Visualization 273

Mind the Product

JULY 9, 2019

After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it.

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Product Research Customer Experience User Testing Entertainment 181

Product Talk

FEBRUARY 5, 2025

Next, he worked with a team of product managers and a product marketing manager to build an outreach campaign. They reached out to around 5,000 users from HiveMQs free plan, as well as several hundred marketing qualified leads (MQLs) from inbound leads. These were the first small steps he took.

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Product Research User Testing Customer Experience Framework 190

Roman Pichler

DECEMBER 4, 2018

Having said that, it is a valid strategy to launch a minimum viable product (MVP) whose architecture, technology, and code has been intentionally compromised in order to reduce time to market—as long as the quality is good enough to adapt the product to feedback from the early market.

Feedback Software 269

Feedback Software User Testing Customer Experience Weak Development Team 269

Userpilot

SEPTEMBER 4, 2024

From the article, you will discover the principles of effective process design and learn how to design streamlined processes for your product , marketing, customer success, sales, and design teams. In the SaaS context, this could be: Product discovery processes , like user research or feature prioritization.

Feedback Software 105

Feedback Software Analytic Tools Research Software Definition 105

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

Product Manager 246

Product Manager Product Management White Paper Management 246

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey.

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User Testing Product Marketing Marketing Customer Experience 78

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

User Testing 101

User Testing Research Software Market Research Product Research 101

Intercom, Inc.

SEPTEMBER 10, 2020

Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. . The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat.

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Onboarding KPIs Customer Experience User Testing Weak Development Team 226

Product Innovation Educators

JUNE 26, 2023

The most important product marketing work a company can do is understanding what customers need to improve their business performance and translating those needs into functional specifications, which define what a product needs to do to serve the customer’s needs. They have specific needs to improve their business.

Research Software 259

Research Software Feedback Software User Testing Product Research 259

Intercom, Inc.

MARCH 3, 2022

.” Ramli is a Growth Coach at ProductLed, a community for product-led growth enthusiasts such as himself, and the author of Product-Led Onboarding , a practical guide to level-up onboarding experiences and turning users into lifelong customers. If you look it up online, you’ll get many different definitions.

Customer Experience 156

Customer Experience User Testing Marketing Data Visualization 156

Intercom, Inc.

JUNE 7, 2018

When Sean Ellis joined Dropbox as the company’s first marketer, he was tasked with creating a culture of growth and experimentation. Sean: I stumbled into online marketing in 19996 because I had invested in a friend’s online gaming company. Where Dropbox went from there is well documented. Sean: Yes.

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Userpilot

MAY 27, 2024

Then, you need to identify market opportunities, correlate them with business goals, and ideate possible solutions. To leverage product thinking in product development , you can: Conduct user research to understand their needs, through feedback surveys , interviews, and social listening. Identify opportunities.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Userpilot

JULY 8, 2024

TL;DR A/B testing is a data science, evidence-based method to optimize the performance of a product or landing page. It involves testing a variation of a product, marketing campaign, or ad against a control group to see if the variation outperforms the original version. It’s a form of statistical hypothesis testing.

Analytic Tools 109

Analytic Tools Data Visualization User Testing Product Research 109

Userpilot

AUGUST 14, 2024

In contrast, traditional sales-led businesses rely more heavily on aggressive product marketing and inorganic growth efforts. Benefits of product-led growth design include greater customer experience and retention by better aligning with user needs. This leads to faster market launches and higher adoption rates as well.

User Testing 105

User Testing Product Research Customer Experience Onboarding KPIs 105

Product Innovation Educators

MARCH 19, 2018

Steve has been working within the high-tech arena since 1979 with experience in technical, sales, and marketing positions at companies specializing in enterprise and desktop hardware and software. His market and technical savvy allowed him to rise through the ranks from Product Manager to Chief Marketing Officer.

Research Software 165

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