Product Management University

SEPTEMBER 20, 2021

In a consumer product world, solutions marketing is exemplified by the endless variations of pain relievers. Each brand of pain reliever uses a common ingredient (a platform) plus a sprinkling of additional ingredients for specific ailments (features for specific market segments in B2B). Solutions marketing it isn’t!

Marketing 130

Marketing Product Marketing User Testing B2B 130

Product Management University

JUNE 3, 2020

Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. It offers a clear definition of WHO your target customers are, WHAT they value, WHY, and the competitive landscape you’re navigating. How to Analyze a Market in 4 Steps. Consider It!

Marketing 147

Marketing Product Marketing Workshop B2B 147

The Product Coalition

FEBRUARY 20, 2023

Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit. Until the 40% rule.

User Testing 178

User Testing Product Research Product Marketing Customer Feedback 178

Product Management University

AUGUST 24, 2020

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Product managers and product marketing managers get paid to…….it Sound familiar?

Branding 166

Branding Product Marketing Marketing Product Management 166

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. Take market requirements for example.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Mind the Product

MARCH 3, 2020

In this ProductTank San Francisco talk, Rahul , CEO and Founder of Superhuman , shares with us a framework for determining product/market fit and optimizing until you achieve it. Measuring product/market fit. Their team was busy working and coding the product but nothing had been officially released yet.

User Testing 138

User Testing Engineering Product Marketing Marketing 138

Userpilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

Analytic Tools 88

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 88

bpma ProductHub

DECEMBER 22, 2017

“Sizing a market opportunity has always been problematic. The most common academic tool for market sizing is TAM/SAM/SOM. Let’s start with some definitions. A market is a known set of buyers, typically a set of people or businesses. Example: product managers. What is your current market share?

Definition 150

Definition Marketing Reporting Tools Banking 150

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? Definitely not! The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies.

Product Marketing 84

Product Marketing Marketing Research Software Feedback Software 84

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. It involves collecting and evaluating information that can guide you in making well-informed decisions about your product offerings. What is product market research and why is it important?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Mind the Product

JUNE 18, 2019

Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. Usual Benchmarks to Measure Product/Market Fit.

User Testing 177

User Testing Product Research Product Marketing Marketing 177

The Product Coalition

JULY 28, 2020

According to Customedialabs , the typical bounce rate for good performing e-commerce and retail products is 20%?—?45%, 45%, for B2B products it is 25%?—?55%, Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not. 55%, and for lead generation websites it is 30%?—?55%.

User Testing 131

User Testing Product Research Product Marketing Testing 131

Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. To some product managers, market is synonymous with users.

Leadership 148

Leadership Marketing Product Management Product Manager 148

Userpilot

SEPTEMBER 4, 2024

From the article, you will discover the principles of effective process design and learn how to design streamlined processes for your product , marketing, customer success, sales, and design teams. In the SaaS context, this could be: Product discovery processes , like user research or feature prioritization.

Feedback Software 79

Feedback Software Analytic Tools Research Software Definition 79

ProductCraft

SEPTEMBER 22, 2020

If you go by the definition of “tango” in the Merriam-Webster dictionary, the title of this article suggests an interaction characterized by a lack of straightforwardness! Read more » The post The Perfect Tango Between Product Marketing and Product Management appeared first on ProductCraft by Pendo.

Product Marketing 104

Product Marketing Marketing Product Management Product Manager 104

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Startups Product Research 130

Userpilot

APRIL 22, 2024

That’s where funnel marketing comes in. But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

User Testing 70

User Testing Research Software Market Research Product Research 70

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 88

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 88

Pragmatic Marketing

NOVEMBER 16, 2019

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Managing the Function.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Managing the Function.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Userpilot

JANUARY 26, 2024

But what about product-led content marketing? More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies. TL;DR Product-led content marketing is a strategy that relies on content that shows users how to use the product to deal with their pain points.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

The Product Coalition

DECEMBER 11, 2019

One thing above all makes a successful startup: people who purchase and love the product. If you have that, it means you’ve managed to offer the market exactly what it needs or, in other words, achieved a product/market fit (PMF). What are the steps you need to take to identify your product/market fit?

User Testing 101

User Testing Data Visualization Product Marketing Product Research 101

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 128

Education Marketing Weak Development Team User Testing 128

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 84

Onboarding KPIs Analytic Tools Research Software Product Marketing 84

Brian Balfour

JUNE 28, 2017

Building a great product is a piece of the puzzle, but it’s far from the full picture. There are great products that never reach $100M+. There are also terrible products by many people's definition that reach far greater than $100M+. It’s Not Just Product Market Fit The second “go-to” answer is product market fit.

Product Marketing 111

Product Marketing Marketing Framework Definition 111

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 53

Analytic Tools Feedback Software Research Software Customer Communications 53

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 92

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 92

Userpilot

AUGUST 14, 2024

In contrast, traditional sales-led businesses rely more heavily on aggressive product marketing and inorganic growth efforts. Benefits of product-led growth design include greater customer experience and retention by better aligning with user needs. This leads to faster market launches and higher adoption rates as well.

User Testing 88

User Testing Product Research Customer Experience Feedback Software 88

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 79

Feedback Software Research Software User Testing Customer Feedback 79

Userpilot

MAY 27, 2024

Then, you need to identify market opportunities, correlate them with business goals, and ideate possible solutions. To leverage product thinking in product development , you can: Conduct user research to understand their needs, through feedback surveys , interviews, and social listening. Identify opportunities.

Research Software 86

Research Software Analytic Tools Feedback Software Data Visualization 86

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 70

Analytic Tools Onboarding KPIs Research Software Product Marketing 70

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 155

Education Marketing Weak Development Team Advertising 155

Userpilot

JULY 8, 2024

TL;DR A/B testing is a data science, evidence-based method to optimize the performance of a product or landing page. It involves testing a variation of a product, marketing campaign, or ad against a control group to see if the variation outperforms the original version. It’s a form of statistical hypothesis testing.

Analytic Tools 80

Analytic Tools Data Visualization User Testing Product Research 80