Userpilot

JANUARY 26, 2024

But what about product-led content marketing? TL;DR Product-led content marketing is a strategy that relies on content that shows users how to use the product to deal with their pain points. Ahrefs provides value to customers with their detailed how-to guides on how to leverage the tool for SEO and digital marketing.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Lenny Rachitsky

AUGUST 13, 2024

April Dunford is an expert at nailing positioning for scaling tech companies and wrote Obviously Awesome , a definitive guide to product positioning. She spent 25 years leading marketing, product, and sales teams and is now an independent consultant. So how do you assess positioning? Hang out with Sales.

Positioning 52

Positioning B2B Differentiation Analytic Tools 52

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Product Management University

MARCH 27, 2018

We headline our March issue by going back to one of those marketing basics that’s all too easy to forget. The Most Basic Rule of Marketing is so Easy to Forget. Market-Driven Products vs. Market-Driven Product Companies. How Market Segmentation Helps You Quantify New Product Ideas. Enjoy our March issue.

Definition 100

Definition Marketing Magazine B2B 100

Messages that Matter

JULY 11, 2024

Messages that Matter Messages that Matter Assessment explains how BI vendors can easily solve the problem By Lawson Abinanti, Messages that Matter For the 10th year in a row, lack of differentiation permeates the Business Intelligence & Analytics market which made me imagine why and how to solve the problem. What is a position?

Differentiation 52

Differentiation Analytic Tools Data Visualization Research Software 52

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. Take market requirements for example. Storytelling Example.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Userpilot

APRIL 22, 2024

Sentiment distribution : Monitor the percentage breakdown of positive, negative, and neutral feedback, giving you a snapshot of overall user sentiment. Comparison with benchmarks : Benchmark customer sentiment against industry standards or competitors, showing where your business stands regarding customer satisfaction within its market.

Data Visualization 69

Data Visualization Dashboard Customer Feedback User Testing 69

Product Management University

SEPTEMBER 20, 2021

In a consumer product world, solutions marketing is exemplified by the endless variations of pain relievers. But marketers never rest in looking for new solutions to gain competitive advantage, hence, the myriad of pain relievers available today for every discomfort imaginable like cold, flu, sinus, arthritis and a slew of other ailments.

Marketing 130

Marketing Product Marketing User Testing B2B 130

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Conducting market research offers numerous benefits, including a better understanding of customer needs and market trends.

User Testing 70

User Testing Research Software Market Research Product Research 70

Userpilot

MAY 27, 2024

Then, you need to identify market opportunities, correlate them with business goals, and ideate possible solutions. Identify and assess market opportunities, by researching market gaps and trends to tailor profitable products. Ask your customers questions that help you understand what similar options are in the market.

Research Software 86

Research Software Analytic Tools Feedback Software Data Visualization 86

Product Management University

MARCH 12, 2019

Here’s the simplest definition of product portfolio management and it involves three simple concepts: First, the entire product management team has to align behind a common view of the customer organization (from the top down) without any product bias. In other words, just see the customer organization the same way they see themselves.

Definition 100

Definition Management Management Customer Experience 100

Messages that Matter

AUGUST 28, 2023

Messages that Matter Messages that Matter Thirteen out of seventeen Financial Planning & Analysis (FP&A) vendors have changed their positions since my last assessment conducted in May 2022. Only Kepion has done it right by sticking with the same unique position – “Planning your way” – for more than three years.

Positioning 52

Positioning B2B Agile Messaging 52

Pragmatic Marketing

JUNE 12, 2018

Product positioning is a key element of product management. Positioning documents will define your product category, the problems it solves and the personas it serves. So how does this model impact product positioning ? A product’s position is what it does and for whom. It turns positioning into messaging.

Positioning 70

Positioning Weak Development Team Document Messaging 70

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Product positioning allows you to identify your market niche. What is product positioning?

Research Software 89

Research Software Feedback Software Analytic Tools Positioning 89

The Product Coalition

JANUARY 17, 2022

It’s easy to answer whether you have a product/market fit: can the revenue your customers pay for your product sustain (or even grow) your business? But how can you know whether your market-fit is strong enough, or if you’re focusing on the right audience? Product Can you tell if your product is on the right track?

User Testing 133

User Testing Product Marketing Marketing Software Review 133

Intercom, Inc.

FEBRUARY 12, 2018

You’ve definitely heard “demand generation” thrown around as a startup buzzword before, but let’s be clear in our definition before we start. Demand generation is the creation of systems that build awareness of, and a market for, your products with target customers. Determine your positioning. What is demand generation?

Research Software 185

Research Software Marketing Artificial Inteligence Advertising 185

Userpilot

MARCH 18, 2024

There are seven metrics that you should include in your new user activation dashboard: Monthly New Sign-ups : Gauges marketing effectiveness and predicts product demand by measuring user sign-ups every 30 days. A steady or increasing number of new sign-ups indicates that your product positioning and acquisition strategy is on point.

Data Visualization 79

Data Visualization Onboarding KPIs Dashboard Customer Experience 79

The Product Coalition

APRIL 24, 2023

Marketing teams sometimes collect feedback from social media, and can also use feedback to sharpen their Sales copy. Addressing customer needs and pain points can create a more positive customer experience and reduce the likelihood of customers switching to competitors. Savio helps you build evidence-based product roadmaps.

Feedback Software 119

Feedback Software Analytic Tools User Testing Customer Feedback 119

Product Management University

SEPTEMBER 3, 2024

Unfortunately, there’s no universally accepted definition of product strategy and therefore no consistent way to craft one that meets everyone’s expectations. The Definition of Product Strategy The objectives of a product strategy are twofold. Which market segments will be most lucrative over the next 1-3 years? Here we go.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? Definitely not! The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies.

Product Marketing 84

Product Marketing Marketing Research Software Feedback Software 84

Product Innovation Educators

APRIL 3, 2023

How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. 7:14] What trends or big shifts have you seen in marketing?

Data Visualization 99

Data Visualization Marketing Advertising Analytic Tools 99

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. Last week we talked about the first steps in this direction.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Userpilot

NOVEMBER 29, 2023

It helps product teams make better-informed decisions regarding product development, marketing , and other strategic initiatives. You can use the insights to highlight the relevant features to the right users in your marketing resources while optimizing your onboarding to improve the discovery of the least popular features.

Data Visualization 89

Data Visualization Reporting Tools Analytic Tools Feedback Software 89

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Positioning 58

Positioning Differentiation Consulting Document 58

Intercom, Inc.

MARCH 3, 2022

A growth marketer at heart with a background in mathematics, Ramli’s interest in onboarding experiences was piqued as a young consultant driving trial signups. I started in mathematics and got into programming, I did a startup, and one of the failures was around marketing. That’s where product marketing is super important.

Customer Experience 156

Customer Experience User Testing Marketing Data Visualization 156

The Product Coalition

SEPTEMBER 8, 2021

A Top Influencer Marketing Trend You Don’t Want To Miss Are you sure you understand what “the old” means? This is one of the most exciting influencer marketing trends that have been around for the past few years, and it’s on the rise in 2021 too. Jenny’s Instagram account reflects her life-affirming position.

Marketing 147

Marketing Magazine Branding Messaging 147

Userpilot

FEBRUARY 21, 2023

The best product adoption tools in the market we know are Userpilot and Pendo. Define the definition of success at that particular stage (from your user’s point of view). Creating a positive loop in the user that hypes them up during their path to success. Avoid feature blindness with in-app announcements. Feature surveys.

Analytic Tools 71

Analytic Tools Feedback Software Research Software Data Visualization 71

Userpilot

OCTOBER 29, 2023

One way to determine the willingness to pay is through market and competitor research. Make sure your marketing copy communicates your value proposition clearly. As a product or marketing manager , you’re probably getting an idea of how important willingness to pay is for SaaS businesses. This also increases the WTP.

Research Software 86

Research Software Feedback Software Analytic Tools User Testing 86

Userpilot

APRIL 19, 2024

Dive into the Net Promoter Score definition to discover mirror customer sentiment and how it can help redefine your business strategy. Bain & Company, the originators of the NPS system, suggest that an NPS above 0 indicates positive customer sentiment , while a score above 20 is considered favorable, and anything over 50 is excellent.

Data Visualization 52

Data Visualization Customer Feedback User Testing Feedback Software 52

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Mind the Product

JUNE 18, 2019

Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. And you can always feel product/market fit when it’s happening.

User Testing 177

User Testing Product Research Product Marketing Marketing 177

Userpilot

AUGUST 31, 2023

Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. Teams from Marketing, Demand Generation, Growth, Sales, Media Buying, and Customer Success are in charge of customer acquisition.

Research Software 83

Research Software Feedback Software Analytic Tools User Testing 83

Userpilot

FEBRUARY 21, 2023

The best product adoption tools in the market we know are Userpilot and Pendo. Define the definition of success at that particular stage (from your user’s point of view). Creating a positive loop in the user that hypes them up during their path to success. Avoid feature blindness with in-app announcements. Feature surveys.

Analytic Tools 60

Analytic Tools Feedback Software Research Software Data Visualization 60

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. Let’s get started! Book a demo to learn more!

User Testing 83

User Testing Feedback Software Analytic Tools Research Software 83

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. It’s a logical question but the answer is a definitive no.

Product Management 246

Product Management Product Manager White Paper Management 246

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is product market research and why is it important?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59