Intercom, Inc.

NOVEMBER 27, 2019

Product, marketing, and sales are table stakes for growth. We see wildly successful companies and attribute their success to a combination of their product, the story they tell about it, and their ability to monetize it. Take Slack, for example: the media points to its brilliant product as the reason for its impressive growth.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

The Product Coalition

JUNE 9, 2023

Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.

Education 131

Education Marketing Weak Development Team User Testing 131

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. Nico: Definitely. Nico: Definitely.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. It involves collecting and evaluating information that can guide you in making well-informed decisions about your product offerings. What is product market research and why is it important?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Brian Balfour

OCTOBER 13, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. In part five, I covered Model Market Fit - how your model influences the target market and vice versa. Starting with product puts the cart before the horse.

Framework 111

Framework User Testing Customer Experience Inbound 111

Intercom, Inc.

OCTOBER 29, 2020

And let me tell you, it was definitely not at all cool at that time, but it inspired me to realize that there are some things that humans are particularly great at doing, and then there are things that we can automate in ways that make people’s lives better. We were definitely early. So that was definitely one thing.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Intercom, Inc.

JANUARY 31, 2019

The other thing was that we believed sales at its core was about result-driven communication – and if this was true, by definition we needed to focus mainly on creating communication software for people doing inside sales. Doug: First, you have to create a template for marketing that reorients the way in which they build decks.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches User Testing Research Software Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches User Testing Research Software Product Research 70

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Let's return to the definition of Channel Model Fit, that channels are determined by your model, and look at why that is. CAC Spectrum.

User Testing 65

User Testing Outbound B2B Inbound 65

Userpilot

JUNE 28, 2024

TL;DR Growth product manager is a specialist position within product management focusing on identifying and executing product-led growth opportunities in acquisition, engagement, and retention. It teaches how to leverage product strategy for user growth.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JULY 19, 2021

At some point, you will most definitely crash. Increased retention and product adoption. The best customer engagement platform should allow your product, marketing, and support teams to fully own the platform. Hubspot – a CRM that focuses on inbound marketing, tracking, and monitoring user engagement.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Userpilot

JULY 12, 2021

SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. HubSpot’s Marketing Hub is an all-around inbound marketing solution.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Pragmatic Marketing

NOVEMBER 9, 2009

There is no single, definitive “agile method.” The product owner addresses the agile development teams’ intense need for real-time input on user stories, user experience/user interface, and requirements. And technical product managers and product owners are usually terrible at it too. The four roles of a product manager.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70

Usersnap

JULY 11, 2021

Building your product, reaching product/market fit, hiring team members, doing marketing and getting your first customers on board. From creating a Facebook & Twitter page to establishing a product landing page, to spreading your story on Product Hunt , Reddit or Hacker News. Don’t scale customer care.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Userpilot

FEBRUARY 4, 2022

This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. Product qualified leads are prospects who have experienced the product either through a free trial or freemium model. User persona example.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

APRIL 25, 2024

Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making. It acts like a guide, helping businesses navigate the complex market landscape.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Business of Software Conference

NOVEMBER 19, 2019

We also drove a huge amount of inbound. This is a B2B product. And we made it low friction because our customers were developers, ones that might want to get their hands on the data, start working with that building analytical products. We had high relevance. You’ve been bought, you’re working happily with your acquirer.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Userpilot

MAY 19, 2021

What do SaaS Companies spend on B2B Marketing? When you first hear this question, your first reaction might be: “Well, it depends on the size of the company and their product’s maturity.”. In the study, they found that, on average, from a large sample size, SaaS companies spend 10% of their annual revenue on marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

MARCH 29, 2022

We had an inbound sales team as well, basically quite a few groups. So let’s take a look at the product in more detail. Product demo: Intercom Switch. Jasmine Jaume, Director of Product Marketing at Intercom : Thanks, Paul, and hi everyone. These workflows, though, are not limited to just marketing.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Intercom, Inc.

FEBRUARY 28, 2019

Product-led growth generally is a good fit for companies that have a freemium option or a free trial. In a sales-led model, a salesperson needs to pitch the product. You’re probably familiar with product-market fit (determining the group of people who will become your customers). They’re created by inbound demand.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137