Remove Definition Remove Enterprise Remove Outbound
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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

The discussion reveals how product management has evolved since 1931 and highlights the importance of clear role definition to prevent job frustration. Whether working in large enterprises or small startups, understanding how these activities adapt to different organizational contexts is necessary for success.

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The Must-Read Book List for Building New Product Ventures

The Product Coalition

We’re kicking off a new venture with an enterprise tech product at its core. I haven’t included books on consumer-focused products and businesses, because this new venture is selling a software product into enterprise. for building a new product venture, or, in this case, selling software to enterprise. Without Borrowing a Cent!

Books 187
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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

We were definitely in that startup mindset of “don’t ask for permission, ask for forgiveness.” Is it transitioning from inbound to outbound sales? Max: For the most part, it’s outbound efficiency. Are you doing outbound? Is it getting their stack right? A lot of my advising is actually around hiring.

Outbound 183
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To PLG or not to PLG

The Product Coalition

Specifically, if you’re planning on enterprise contracts of $10k+ a year, those are almost impossible to do with PLG. It means saying NO to those enterprise customers that you’re so used to getting with additional services and customizations. With outbound enterprise sales, you need to reach out to many people to get some calls.

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Built for You: Making of Series

Intercom, Inc.

Instead of building on previous iterations with small, incremental changes that could be quickly shipped, this was a two-year-long enterprise designed almost entirely from scratch. We are principally responsible for the messaging and outbound products, so that’s how I’ve been involved in this product series. Alex: Sure.

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How to achieve 2,500% revenue growth: 5 lessons from Paddle’s Ed Fry

Intercom, Inc.

Moving upmarket: Court enterprise customers. Last season, Stripe’s Jeanne DeWitt shared how the payment-processing company developed “the universe” – a giant database of companies they could target through outbound sales. Going East is definitely the area of focus in the future. Build your own universe of market opportunities.

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A Product Manager’s Approach to Building Integrations for SaaS Software

Mind the Product

I’ve found it particularly useful to check with customers which other software systems they use during initial discussions, and then to make it a part of the persona definition. Maintain Good Data Quality for Outbound Integrations. Prioritize Long-term Roadmaps Ahead of Quick Hacks. And APIs disappear, for minutes, for hours, forever.