Lenny Rachitsky

JUNE 11, 2024

If you’re not a subscriber, here’s what you missed this month: On saying no The art of the pivot, part 1: The definitive list of successful pivots The art of the pivot, part 2: How, why, and when to pivot In defense of feature team PMs Subscribe to get access to these posts, and every post. Doing market research 12.

User Testing 55

User Testing Research Software Analytic Tools ChatGPT 55

Usersnap

DECEMBER 19, 2023

Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. It covers various survey types , practical implementation strategies, crafting trigger questions, and selecting effective feedback channels.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Imaginary Cloud - Design

AUGUST 19, 2021

Creating useful, usable, and craved products and services that respond to human needs is the basis of Design Research. Design Research is a process used by designers to better understand the underlying and sometimes hidden desires, needs, and challenges of end users. To create an optimal user experience. The main goal?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Product Talk

DECEMBER 20, 2023

You’re creating a regular habit of talking to customers , you’re identifying opportunities and assumptions and building out your opportunity solution tree and starting to run small tests to explore different ideas. ’ Knowing the target customer or user can help you identify which team would be best to evaluate this need.

Product Research 263

Product Research User Testing Customer Experience Differentiation 263

Userpilot

OCTOBER 13, 2022

In fact, the only differentiator you can use to stand out from competing parity products is price. To do that, you need to use different differentiators like better quality, superior customer support , better customization, or greater usability. Product-market fit is a good indication of how competitive your product is.

Product Research 82

Product Research User Testing Feedback Software Research Software 82

Usersnap

SEPTEMBER 12, 2023

If you are providing more value to your customers, then let your product be appreciated at the price it deserves. We hope to inspire you to be more hands-on and persistent in pricing research and experiments. First let’s clarify some definitions. What is pricing research? What is pricing research?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Alchemer Mobile

JULY 13, 2021

Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application. It is a broader, more end-to-end view of user experience, which refers to specific interactions a person has within a product. 6 ways to improve your product experience.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Product Management University

AUGUST 15, 2023

Product releases are still the execution phase but everything works better when priorities across all products are synchronized to target customer needs in the company’s highest priority markets. It’s a logical question but the answer is a definitive no. Definitely yes but it’s not as complicated as you might think.

Product Management 246

Product Management Product Manager White Paper Management 246

Intercom, Inc.

MAY 19, 2020

Typically, a product manager will take on team strategy, a designer will take on UX and ensuring that the whole system fits together, and engineers will build, run and maintain our systems. The best way to do that is to bring PMs, designers and engineers closer to the research process. . Reading list: Advice for customer retention.

User Testing 245

User Testing Research Software Product Research Feedback Software 245

Userpilot

JANUARY 23, 2024

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

DECEMBER 13, 2021

Many SaaS businesses confuse adoption with user acquisition. In this blog, we’ll explain why, and how you can get more of your users adopting your product – becoming long-term, stable, and profitable customers. SaaS businesses don’t just need to acquire new users. That can be a fatal mistake.

Research Software 94

Research Software Feedback Software User Testing Customer Experience 94

Mind the Product

SEPTEMBER 2, 2019

If you were to ask me whether you, as a product manager , should you always listen to market feedback? My answer would be yes, definitely. Henry Ford is famously quoted as eschewing market feedback by saying that if he’d listened to his customers, they’d have asked for faster horses. Common B2B Feedback Traps.

User Testing 102

User Testing Customer Feedback Feedback Software Marketing 102

Userpilot

AUGUST 24, 2023

It’s also a valuable tool for winning over users about to cancel their subscriptions. This article shows you how to design a customer cancellation survey that collects actionable insights and reduces churn. TL;DR An exit or cancellation survey is a questionnaire you send to users to understand their reasons for churning.

Product Research 92

Product Research Feedback Software User Testing Customer Feedback 92

Product Management University

OCTOBER 11, 2023

Let’s start this discussion of integrating business processes vs. products with the spotlight on pre-sales, sales, and customer on-boarding since they bear the brunt of the ripple effect. When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Userpilot

SEPTEMBER 30, 2022

In this new era, digital transformation and the digitization of customer experience are a must for most businesses. In this article, we’ll cover: What digital customer experience (digital CX) is and how it compares to regular CX? The benefits of digitizing your customer experience, including its effect on revenue.

Customer Experience 78

Customer Experience User Testing Data Visualization Feedback Software 78

Userpilot

JULY 18, 2023

Tracking your customer churn rate will help you keep tabs on business growth. This article shows you various ways to calculate churn, make sense of the data, and create proactive solutions to retain more customers. Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate.

User Testing 81

User Testing Feedback Software Data Visualization Customer Feedback 81

ProductPlan

JANUARY 17, 2023

Successful products solve customer problems. The key to product success, then, is simply to understand those problems, and the obvious way to do that is to talk to customers, right? There are all kinds of ways to make mistakes when seeking input from customers: You can talk to the wrong ones. You can talk to too few. Why bother?

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

The Product Cafe

MARCH 24, 2024

As companies grow, the clarity of their messaging often fades, leading to confusion among potential customers about the product's offerings and its relevance to their needs. However, several common pitfalls can disrupt this harmony, leading to messages that fail to engage or confuse potential customers.

Messaging 52

Messaging User Testing Feedback Software Customer Feedback 52

Intercom, Inc.

JUNE 2, 2022

From the CEO and the management team to the intern fresh out of college, every employee or business owner has unique qualities that position them to bring excellent customer experiences to life. And for Elizabeth Dixon , even the smallest action can cause ripples that turn customers into loyal advocates. From ballet to Chick-fil-A.

Customer Experience 223

Customer Experience User Testing Books Development Team Review 223

NextBigWhat

DECEMBER 28, 2020

“Get out of the building” – this quote by Steve Blank has inspired many founders and product leaders to go out and test their product in the real world. New customer base. A lot of consumer and SAAS businesses are already realizing this and are baking the community inside the product. New food chains.

Research Software 137

Research Software Feedback Software User Testing Product Management 137

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. This speaker emceed the conference and presented on Lean Product Management: How to Achieve Product-Market Fit. Target customer 2. 8:38] How do we identify our target customer?

User Testing 103

User Testing Product Management Product Manager Data Visualization 103

UX Studio: Product Management

NOVEMBER 9, 2017

Want to do UX research for a product without enough time or knowledge? Proper research does not go quickly, or can it? This article will show the ideal way to do UX research , and will introduce the cost benefit, low-budget version too. Making decisions based on research results ensures getting decent ones. A/B tests.

Product Research 94

Product Research Research Software User Testing Feedback Software 94

Roman Pichler

JANUARY 8, 2019

Consequently, rewriting efforts are often focused on replacing like-for-like: The users get the same product dressed up in new technologies. While this approach works, I wastes the opportunity to innovate and create more value for the users and business. Take Microsoft Office as an example. Start with Product Discovery.

Product Research 218

Product Research Customer Experience User Testing Analytic Tools 218

Usersnap

JUNE 24, 2019

Customers today want more from brands. They look beyond the products and, recently, the focus on customer experience has become more accentuated. Writing catchy copies for your marketing campaigns to grab the attention of your consumers is definitely important. Learn more about customer-centric approaches.

Customer Experience 76

Customer Experience User Testing Customer Feedback Differentiation 76

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Target Audience.

User Testing 118

User Testing Document Product Marketing Marketing 118

Johanna Rothman

MARCH 14, 2024

But line jobs offer value that can result in something the customers can use , which means those jobs offer some sort of net revenue increase. Cutting overhead is definitely not personal—it’s all about how managers perceive an employee’s value. Problem space is a customer (outside) orientation. Industry expertise.

User Testing 100

User Testing Agile Banking Consulting 100

People-First Product Leadership

MARCH 10, 2024

Subscribe now What is product sense At a high level, product sense is understanding what makes for a high-quality product for your customers (empathy) and having strong, validated opinions about what solutions will be successful (creativity). What features should be prioritized in a new product to effectively solve key user pain points?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Alchemer Mobile

JULY 16, 2019

Consider these scenarios for a moment: Scenario 1 : Supermarket giant, Tesco launches a mobile app for customers. It serves the purpose of a virtual grocery store for customers who are time-pressed to go and shop physically. Over 73 percent of consumers use multiple channels to shop ( Harvard Business Review ). The results?

Analytic Tools 159

Analytic Tools Research Software Feedback Software Data Visualization 159

Usersnap

JULY 11, 2021

In the old days, customer support was something most companies sucked at. But times changed and so has customer support. A lot of businesses now take customer support as a service and an important part of their business operations. In this blog post, I’ll show you numerous steps for providing the best customer support available.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Johanna Rothman

FEBRUARY 13, 2024

However, too many organizations don't differentiate between what they need to ship as experiments and when to finalize the product. Not the customer and definitely not the organization. I need enough to publish as an experiment and get some feedback. I use that feedback to build more MVPs.

Customer Experience 87

Customer Experience User Testing Feedback Software Workshop 87

Userpilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. Book the demo!

Analytic Tools 82

Analytic Tools Data Visualization Research Software Onboarding KPIs 82

Lenny Rachitsky

APRIL 9, 2024

Furthermore, soft skills like product sense, communication, creativity, and being the glue that enables a team to operate at their very best will become even more important (and a differentiator among companies). However, customers will still want to talk to real people to share their honest challenges, ideas, and experiences.

Data Visualization 116

Data Visualization ChatGPT Research Software Product Management 116

The Product Coalition

SEPTEMBER 2, 2019

It’s obvious that these tools were developed with little or no customer participation. the product/market fit. Customers didn’t understand the app’s value, and sales were low. But it’s possible to avoid this outcome with a crucial and effective methodology called customer development plan.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

Mind the Product

SEPTEMBER 16, 2019

“If you build it, they will come” is not an effective philosophy in product development, but time and again I’ve seen and been on teams where we spend months building a product without ever talking to a customer to validate or refine our idea. This focuses on answering three questions: Who is the customer?

User Testing 118

User Testing Product Research Data Visualization Customer Experience 118

Split

AUGUST 5, 2020

Testing in production is becoming more and more common across tech. The most significant benefit is knowing that your features work in production before your users have access. The following plan is both guidance and order of operations for what to implement if you want to start testing in production.

Product Research 86

Product Research User Testing Testing Onboarding KPIs 86

Product Management Unpacked

AUGUST 8, 2018

Don’t worry, next Monday we will meet with the product managers and ask for whatever you want, even if it’s just for one customer —versus a MARKET—we will build it and we can close this deal. But it’s a great way for sales to make sales! Any objections? Not good for business. Product management on its own under a chief product officer (CPO).

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

UX Studio

MAY 30, 2023

It is through design that we communicate with our users, either in proper words or with visual clues. Given all that, reliable brands are more likely to differentiate themselves and earn customer loyalty. How can we make users feel safe regarding products and services? Why is trust important? What are their pain points?

UX 97

UX Reporting Tools Research Software Data Visualization 97