Alchemer Mobile

JULY 13, 2021

Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application. It is a broader, more end-to-end view of user experience, which refers to specific interactions a person has within a product. 6 ways to improve your product experience.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Product Innovation Educators

JANUARY 13, 2020

That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. Listen to understand the basic definition of marketing, marketing roles that may have resources useful to product managers, and how product managers can make better use of marketing resources.

User Testing 230

User Testing Product Research Marketing Research Software 230

Product Talk

DECEMBER 20, 2023

You’re creating a regular habit of talking to customers , you’re identifying opportunities and assumptions and building out your opportunity solution tree and starting to run small tests to explore different ideas. ’ Knowing the target customer or user can help you identify which team would be best to evaluate this need.

Product Research 311

Product Research User Testing Customer Experience Differentiation 311

Product Talk

JUNE 19, 2024

But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. My advice in this article may not stand the test of time. Discovering unmet customer needs, pain points, and desires—AKA opportunities.

Generative AI 296

Generative AI Product Research Feedback Software Analytic Tools 296

Lenny Rachitsky

FEBRUARY 25, 2025

Basic definitions Strategy has benefited from several excellent foundational frameworks over the years, from Michael Porter’s work to Good Strategy Bad Strategy , Playing to Win , and The Art of War , to name a few. Let’s establish some basic definitions before diving into the details of Strategy Blocks: 1.

Strategy 116

Strategy Technical Review Product Strategy Product Research 116

Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Target Audience.

User Testing 143

User Testing Document Product Marketing Marketing 143

Johanna Rothman

JULY 22, 2021

Let's differentiate between the strategic and the tactical. In this post, I'll take a first pass at definitions, so we can separate the strategic from the tactical. Product strategy, to define the value the products offer to the product's users/customers. Test architecture, to shepherd the testing tactics.

Differentiation 133

Differentiation Product Research Roadmap Strategy 133

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

Mind the Product

SEPTEMBER 2, 2019

If you were to ask me whether you, as a product manager , should you always listen to market feedback? My answer would be yes, definitely. Henry Ford is famously quoted as eschewing market feedback by saying that if he’d listened to his customers, they’d have asked for faster horses. Common B2B Feedback Traps.

User Testing 150

User Testing Customer Feedback Feedback Software Marketing 150

The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

User Testing 140

User Testing Customer Feedback Customer Experience Data Visualization 140

Product Talk

APRIL 17, 2024

We have five product managers, one UX researcher , five designers—one of them director of design, leading the design team. It sounds like you are responsible for product, design, and research. I definitely want to get into those conversations and that debate. Were they engaging with customers? Stephanie: Absolutely.

Product Research 273

Product Research User Testing Data Visualization Research Software 273

The Product Coalition

MARCH 24, 2021

Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. Starting with a niche market ensures focusing on a very specific customer problem and probably little to no competition. As we do not have yet data available from live customers?—?or

User Testing 149

User Testing Research Software User Friction Customer Experience 149

Usersnap

JULY 16, 2021

Google’s tech alone didn’t build them into a top company; User Research matters too! Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result. Definitely not! How To Attract User Research Prospects.

User Testing 84

User Testing Research Software Customer Feedback Feedback Software 84

Roman Pichler

JANUARY 8, 2019

Consequently, rewriting efforts are often focused on replacing like-for-like: The users get the same product dressed up in new technologies. While this approach works, I wastes the opportunity to innovate and create more value for the users and business. Take Microsoft Office as an example. Start with Product Discovery.

Product Research 222

Product Research Customer Experience User Testing Analytic Tools 222

Intercom, Inc.

JULY 15, 2021

With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. User research is a vital part of the design process. Since Thomas Watson Jr.

Research Software 245

Research Software Feedback Software Reporting Tools User Testing 245

Userpilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Gather data through focus groups, surveys , interviews, and experiments to build accurate, data-driven user personas. Key elements include definition, target audience, key benefit, category, competitive advantage, and differentiation.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Johanna Rothman

JUNE 21, 2023

In product development, we often use the words, “user” and “customer” interchangeably. I wonder if it’s time to stop talking about “customers” altogether. Here are my definitions: Buyers have the money to make a purchase decision for a product. Users use the product.

User Testing 90

User Testing Customer Feedback Customer Experience Differentiation 90

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. And this is what we heard.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Mobilize your influencers to drive customer acquisition. Want more advice like this?

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Sachin Rekhi

FEBRUARY 16, 2020

Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

The Product Coalition

OCTOBER 9, 2023

If somebody had been asked to do research about the year 1800 into how transportation could be improved, what would he have done? Berlyne As product managers, we have all enthusiastically dived into customer feedback, hoping to find insights that will take our product game to the next level.

User Testing 130

User Testing Data Visualization Customer Feedback Customer Experience 130

Mind the Product

SEPTEMBER 16, 2019

“If you build it, they will come” is not an effective philosophy in product development, but time and again I’ve seen and been on teams where we spend months building a product without ever talking to a customer to validate or refine our idea. This focuses on answering three questions: Who is the customer?

User Testing 164

User Testing Product Research Data Visualization Customer Experience 164

Imaginary Cloud - Design

AUGUST 19, 2021

Creating useful, usable, and craved products and services that respond to human needs is the basis of Design Research. Design Research is a process used by designers to better understand the underlying and sometimes hidden desires, needs, and challenges of end users. To create an optimal user experience. The main goal?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Product Management University

AUGUST 15, 2023

Product releases are still the execution phase but everything works better when priorities across all products are synchronized to target customer needs in the company’s highest priority markets. It’s a logical question but the answer is a definitive no. Definitely yes but it’s not as complicated as you might think.

Product Management 246

Product Management Product Manager White Paper Management 246

Intercom, Inc.

JULY 4, 2019

If we implement a new feature, how will customer behavior change in a meaningful way?”. Here are five quick takeaways: Narrow your definitions. You want to reduce the scope of your question to: “What are the things we can change in our behavior or our users’ behavior that might make our customers more satisfied?”

User Testing 212

User Testing Customer Experience Feedback Software Research Software 212

Userpilot

NOVEMBER 5, 2022

Why should you use customer discovery? How can product managers use it to test assumptions and uncover opportunities? Using Discovery to Test Assumptions and Uncover Opportunities by Susan Stavitzki. Customer discovery is the process of identifying, defining, and prioritizing relevant user personas.

Product Research 98

Product Research User Testing Customer Feedback Customer Experience 98

Intercom, Inc.

JULY 29, 2020

Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. Not every piece of content will fit into a classic narrative shape, nor should it”. Differentiating storytelling and personality in content is key for a few reasons.

Data Visualization 271

Data Visualization User Testing Branding Customer Feedback 271

Userpilot

APRIL 30, 2024

TL;DR Value-based growth is a strategy that prioritizes delivering value to customers. The approach makes your company more customer-centric , improves customer satisfaction and retention , and gives you a competitive edge. A robust customer success strategy enables customers to get the most out of the product.

Feedback Software 105

Feedback Software Analytic Tools Product Research Data Visualization 105

Intercom, Inc.

JUNE 2, 2022

From the CEO and the management team to the intern fresh out of college, every employee or business owner has unique qualities that position them to bring excellent customer experiences to life. And for Elizabeth Dixon , even the smallest action can cause ripples that turn customers into loyal advocates. From ballet to Chick-fil-A.

Customer Experience 223

Customer Experience User Testing Development Team Review Books 223

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Mind the Product

APRIL 27, 2017

Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats. Different written and visual methods can be used to detail problems that target user experience as pain points. Eric Ries, in his post “What is customer development?

Framework 159

Framework User Testing Research Software Feedback Software 159

Lenny Rachitsky

JUNE 11, 2024

If you’re not a subscriber, here’s what you missed this month: On saying no The art of the pivot, part 1: The definitive list of successful pivots The art of the pivot, part 2: How, why, and when to pivot In defense of feature team PMs Subscribe to get access to these posts, and every post. Doing market research 12.

User Testing 117

User Testing Research Software Analytic Tools Technical Review 117

Intercom, Inc.

FEBRUARY 8, 2018

In his 2017 keynote, “The User Experience of Design Systems” , designer, artist and educator Rune Madsen dissects not just the oft-celebrated rewards of systems, but also the inherent risks that broad ones bring to the table. The user experience of design systems. Rune: Yeah, I do have a much broader definition.

Feedback Software 191

Feedback Software Customer Experience User Experience User Testing 191

Userpilot

AUGUST 7, 2024

By focusing on the two, companies can create a smart product management strategy and cater to their customers’ needs. Providing depth helps address diverse customer needs to boost sales, revenue , and loyalty while differentiating your company from the competition. Product mix encompasses all the product lines a company offers.

Feedback Software 105

Feedback Software Analytic Tools Definition User Testing 105

Product Talk

DECEMBER 15, 2021

As a job-seeker, how do you test the waters to figure this out? Paolo Appley, Senior Product Manager at User Interviews. Paolo began his job search at the beginning of 2021 and started his current role as Senior Product Manager at User Interviews in April. Richard Simms, Senior User Experience Designer at SEEK Learning.

Product Research 223

Product Research Customer Experience Research Software Reporting Tools 223

Intercom, Inc.

NOVEMBER 25, 2019

” Unique activities : Find the differentiators that make sense for you. Coherent : Your various activities should fit together coherently – the sum should always be greater than the parts. And the product strategy, obviously, is the product and the product must fit the market. Paul: So think about product-market fit.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

The Product Coalition

SEPTEMBER 9, 2022

Companies understand the importance of the holistic approach to deliver value to customers-which is no longer exclusive to product viability. Historically, development teams have been executioners and could lose focus on what features users care for. However, think about which users you are accounting for.

Feedback Software 139

Feedback Software Analytic Tools User Testing Data Visualization 139