Lenny Rachitsky

FEBRUARY 25, 2025

Basic definitions Strategy has benefited from several excellent foundational frameworks over the years, from Michael Porter’s work to Good Strategy Bad Strategy , Playing to Win , and The Art of War , to name a few. Let’s establish some basic definitions before diving into the details of Strategy Blocks: 1.

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Strategy Technical Review Product Strategy Product Research 118

Sachin Rekhi

FEBRUARY 9, 2020

As an industry, we frequently talk about the reality that there is no single definition for the responsibilities of a product manager and that product management roles differ meaningfully across companies. Product intuition is cleanly built through running hundreds of A/B tests and developing an ability to forecast future initiative gains.

User Testing 218

User Testing Weak Development Team Artificial Inteligence Product Research 218

Johanna Rothman

JUNE 21, 2023

Here are my definitions: Buyers have the money to make a purchase decision for a product. As you consider these ideas, you can decide how to test your product decisions and when. Differentiate Buyers, Users, and Customers for Effective Product Decisions appeared first on Johanna Rothman, Management Consultant.

User Testing 90

User Testing Customer Feedback Customer Experience Differentiation 90

Userpilot

AUGUST 7, 2024

Providing depth helps address diverse customer needs to boost sales, revenue , and loyalty while differentiating your company from the competition. Competition : Helps differentiate your company’s offerings from competitors by providing more choices. Variations may include different sizes, colors, features , plans, etc.

Feedback Software 105

Feedback Software Analytic Tools Definition User Testing 105

Product Innovation Educators

FEBRUARY 20, 2023

User experience (UX) Write down your hypotheses in each layer then test the product with customers to see where you’re at with product-market fit. Map out a problem space definition. We make sure our MVP addresses those differentiating needs. 36:52] What tips do you have for testing? Target customer 2.

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Userpilot

AUGUST 1, 2024

The answers to these questions will help you identify your product’s differentiators and define its positioning. When you identify a gap, for instance, you can conduct A/B tests to experiment with what works and what doesn’t. Conduct A/B tests with Userpilot. What sets it apart from the competition?

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

APRIL 30, 2024

Three to four pricing tiers or JTBD -based plans differentiated by features and value will do. This includes A/B and multivariate tests which allow you to compare the performance of different in-app experiences, like onboarding flows. A/B test results in Userpilot. If transparency is there (and it is fair), growth will follow.

Feedback Software 105

Feedback Software Analytic Tools Product Research Data Visualization 105

Product Talk

DECEMBER 15, 2021

As a job-seeker, how do you test the waters to figure this out? I know we’ll never get to a 100% hit rate, just by definition, but we can do a lot better than we do. Sometimes your definition of what you’re looking for might be based on a less-than-ideal past experience. Do they differentiate between outcomes and outputs?

Product Research 223

Product Research Customer Experience Research Software Reporting Tools 223

Split

AUGUST 5, 2020

Testing in production is becoming more and more common across tech. The following plan is both guidance and order of operations for what to implement if you want to start testing in production. If your team is still hesitant or fearful, have them watch my video on testing in production. The Benefits of Testing in Production.

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Product Research User Testing Testing Onboarding KPIs 86

NextBigWhat

DECEMBER 28, 2020

“Get out of the building” – this quote by Steve Blank has inspired many founders and product leaders to go out and test their product in the real world. The future would definitely belong to the ones who take data for date, i.e. machine learning product managers, especially the ones who bring clarity to the table.

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Research Software Feedback Software User Testing Product Manager 137

Intercom, Inc.

JANUARY 20, 2022

If you’re short on time, here are a few quick takeaways: A company’s differentiator, or the reason their customers choose them over others, only lasts as long as their ability to improve faster than others can copy. don’t just help test the team’s momentum, they also help point out where the bottlenecks are.

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Feedback Software Reporting Tools Product Research Data Visualization 249

Userpilot

NOVEMBER 5, 2022

How can product managers use it to test assumptions and uncover opportunities? Using Discovery to Test Assumptions and Uncover Opportunities by Susan Stavitzki. To avoid wasting time and money on developing features based on flawed assumptions, always test them. Why should you use customer discovery? Are you intrigued?

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Product Research User Testing Customer Feedback Customer Experience 98

Sachin Rekhi

AUGUST 6, 2015

The challenge I find most people have with coming up with a crisp target audience definition is that they've been trained by venture capitals to find the biggest total addressable market they can justify to make their startup seem like it's attacking a massive opportunity. Strategic Differentiation. Competition. Acquisition Strategy.

User Testing 143

User Testing Document Product Marketing Marketing 143

Intercom, Inc.

JULY 25, 2019

Paul: Exactly, so we spend a ton and ton of time on problem definition. ” A much better definition might be, “We need a way to have a consistent record, blah blah blah…” Paul: Yeah, “Our customers are trying to do x or y.” I think that’s an acid test that we’ve always had for our principles.

Research Software 209

Research Software Feedback Software Product Research User Testing 209

The Product Coalition

FEBRUARY 1, 2021

(See above; this example of Product Owner anti-patterns again points to a fundamental misunderstanding regarding the prerequisites of a successful Scrum application: there is no differentiation of “business” and “engineering.”) ???? Whatever item they choose is right to go; a “Definition of Ready” is an anti-pattern in and of itself.) ????

Customer Experience 167

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Intercom, Inc.

JULY 4, 2019

Here are five quick takeaways: Narrow your definitions. Brian: It seems like it’s one of these things that’s definitely bubbling up in so many different places at the same time. Narrow your definitions. Brian: I think that definition was probably the biggest aha moment for me, reading through this.

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User Testing Customer Experience Feedback Software Research Software 212

ProductPlan

AUGUST 4, 2020

In my opinion, the definition of an MVP is often misunderstood, and I’ve seen entrepreneurs and product teams misinterpret it with unfortunate results. Through our customer discovery interviews we learned that we could differentiate GoToMeeting with several innovative “features.”

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Weak Development Team Product Research User Testing Differentiation 126

Mind the Product

APRIL 12, 2017

This raises the bar for entry for companies who are trying to enter crowded markets, as even today, building third-party integrations takes a concerted effort and tons of testing and fixing for edge cases. But don’t just assume that because your competitor has an integration that you definitely have to as well. Andre Piazza.

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Reporting Tools Feedback Software User Testing Customer Experience 163

Alchemer Mobile

JULY 16, 2019

We believe they’re definitely worth their salt and quite frankly, worth the hype too. Engaging in a detailed and thorough co-browsing support: If you wish to reduce churn and increase engagement, all at the same time, you need to engage in mobile user testings and offer mental support (by way of your app content and visuals).

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Analytic Tools Research Software Feedback Software Data Visualization 159

Tyner Blain

MARCH 2, 2025

To do this, the team must align on the definition of success for the acquisition. To define what needs to be repaired, improved, or created, the product manager needs to know what the definition of success could be. You operate as a product manager with a degree of agency established by your org design and process definition.

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Customer Experience Weak Development Team User Testing Definition 64

Lenny Rachitsky

JUNE 11, 2024

If you’re not a subscriber, here’s what you missed this month: On saying no The art of the pivot, part 1: The definitive list of successful pivots The art of the pivot, part 2: How, why, and when to pivot In defense of feature team PMs Subscribe to get access to these posts, and every post. Why did it work? Finding benchmarks 7.

User Testing 118

User Testing Research Software Analytic Tools Technical Review 118

The Product Coalition

MARCH 24, 2021

I have tested several templates to summarize different target customer scenarios, but no one fitted completely my purpose. The header consists of a short stakeholder analysis and a definition of a customer problem that we would like to address: 1. Marketing Success Through Differentiation?—?of Sources: (1) Levitt, Theodore.

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User Testing Research Software User Friction Customer Experience 150

Intercom, Inc.

FEBRUARY 22, 2018

I know your definition is slightly different than a lot of others. By definition that probably isn’t going to happen in one single sitting or within a couple minutes, and would require getting people to come back into your product. Then you have to test that hypothesis. Joanna Wiebe on testing your onboarding messaging.

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Onboarding KPIs User Testing Customer Experience Research Software 194

The Product Coalition

MARCH 7, 2023

I sometimes like to frame it as a hypothesis that I’m testing. As Laura Klein says, when someone is failing to understand how to use your product in a usability test, other people are going to fail in the wild, and you’re not going to be sitting next to them to help.

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User Testing Customer Feedback Customer Experience Data Visualization 142

Mind the Product

SEPTEMBER 16, 2019

It’s crucial to differentiate what really matters to users from what ultimately is trivial. I should also note, that despite all the effort to ensure a product appeals to customers, definitive answers are rare. 4: Avoid Analysis Paralysis. 5: Make the Upfront Investment.

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User Testing Product Research Data Visualization Customer Experience 164

Sachin Rekhi

FEBRUARY 16, 2020

I find that every business requires at least these 8 product/market fit hypotheses that make up their product strategy, but your specific business may have more: Target audience Problem you're solving Value propositions Strategic differentiation Competition Acquisition strategy Monetization strategy Key performance indicators (KPIs).

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

The Product Coalition

SEPTEMBER 9, 2022

Every product has features that are designed around the core of a company’s product/market fit (PMF), while other features can be used to test new growth initiatives, new lines of revenue, or to optimize the customer experience. While the formula for customer retention is simple, the definition of the customer should focus on active users.

Feedback Software 140

Feedback Software Analytic Tools User Testing Data Visualization 140

Userpilot

OCTOBER 13, 2022

In fact, the only differentiator you can use to stand out from competing parity products is price. To do that, you need to use different differentiators like better quality, superior customer support , better customization, or greater usability. Product parity definition. They’re necessary to enter the race.

User Testing 98

User Testing Product Research Feedback Software Research Software 98

BrainMates

NOVEMBER 1, 2021

If PM 101 is problem before solution, this is definitely 102 – “ who will pay and why ?” Failure Point #3 – No clear differentiation in the market. One final consideration is how your product may differentiate in your own product portfolio. Failure Point #4 – Poor design & execution.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Intercom, Inc.

JUNE 2, 2022

First, find out your differentiator, the quality that uniquely adds value to the marketplace or the customers. So, I’ve been sitting in the business strategy space and research and development, concept testing futuristic elements that might eventually be in restaurants. Then, figure out how to properly resource and amplify it.

Customer Experience 223

Customer Experience User Testing Development Team Review Books 223

Product Talk

APRIL 17, 2024

I definitely want to get into those conversations and that debate. Tweet This It can be prototyping , fake door tests, internal interviews. That was definitely also holding my team back. But before we get there, tell me a little bit about what was going on in the organization that inspired that debate. It can be anything.

Product Research 273

Product Research User Testing Data Visualization Research Software 273

Intercom, Inc.

JULY 21, 2022

The first thing I did was hire somebody who knew a lot more about performance marketing than I did, and I was honest about the fact that I’m really good at asking questions to learn and test assumptions, but that doesn’t mean I can talk about the intricate details of setting up a really great search or display campaign. Paul Adams: Exactly.

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Download Feedback Software Data Visualization Customer Experience 215

Alchemer Mobile

OCTOBER 22, 2019

So, what actually differentiates a good UI design from a bad one? You are definitely a design ninja and are ready to experiment and create the best UI assets using tools from the first group. is an all-in-one tool that allows creating prototypes that not only feel real but also can be tested by customers right within the tool.

User Testing 133

User Testing Customer Experience Weak Development Team UX 133

Intercom, Inc.

JULY 13, 2018

In today’s world, you’ll only win by acquiring customers in a way that differentiates you from the crowd and builds an enthusiastic customer base that sticks around. You can definitely invest in acquisition too early. There are a billion emails sent every day by MailChimp alone. Brian Kotlyar, Director of Demand Generation, Intercom.

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Userpilot

DECEMBER 6, 2022

Iterative testing and customer discovery allow teams to validate ideas and evaluate solutions before investing any money into their development. Beta testing the feature before its release helps teams identify the bugs in a controlled way. If not immediately, then definitely in the long run. Test before you build.

Onboarding KPIs 98

Onboarding KPIs Product Research Feedback Software User Testing 98

Userpilot

NOVEMBER 8, 2022

Differentiate your product from other similar products on the market to avoid product parity. Differentiate your product. Product differentiation involves highlighting the unique features of your product that stand it apart from the competition. Recruit beta testers to test the product and offer feedback.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Usersnap

APRIL 12, 2019

Definitely not! Think of a struggling eatery’s regulars taste testing for a different market. Such differentiation applies to any combo of Google fans or prospects. Web testing and design suggestions greatly benefit from this system. Field Test Study. User loyalty is the natural result.

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User Testing Research Software Customer Feedback Feedback Software 110