Johanna Rothman

JULY 22, 2021

Let's differentiate between the strategic and the tactical. In this post, I'll take a first pass at definitions, so we can separate the strategic from the tactical. Product strategy, to define the value the products offer to the product's users/customers. Test architecture, to shepherd the testing tactics.

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Differentiation Product Research Roadmap Strategy 133

Lenny Rachitsky

FEBRUARY 25, 2025

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Below, you’ll find what I believe is the most actionable, specific, and straightforward framework for crafting a strategy, for both your product and your company. Subscribe now. So we teamed up to make that happen.

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Strategy Technical Review Product Strategy Product Research 115

Roman Pichler

MAY 13, 2024

Listen to the audio version of this article: [link] Product Strategy and Change Strategy means different things to different people, so let me briefly share my definition. A product strategy describes the approach chosen to make a product successful. For digital products, this is hardly ever the case in my experience.

Customer Experience 294

Customer Experience Product Research Technical Review Data Visualization 294

Userpilot

NOVEMBER 5, 2022

Why should you use customer discovery? How can product managers use it to test assumptions and uncover opportunities? These are the key questions that Susan Stavitzki, the Senior Product Manager at CarMax, discussed during her presentation at the Product Drive Summit this year. What is customer discovery?

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Product Research User Testing Customer Feedback Customer Experience 98

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. Our guest is Jill Soley, a Silicon Valley strategic product and marketing executive. Summary of some concepts discussed for product managers. [0:38]

User Testing 230

User Testing Product Research Marketing Research Software 230

Alchemer Mobile

JULY 13, 2021

What is product experience? Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application. It is a broader, more end-to-end view of user experience, which refers to specific interactions a person has within a product.

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Customer Experience User Testing Onboarding KPIs Product Research 230

Sachin Rekhi

FEBRUARY 16, 2020

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Vision: Vision Narrative.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Intercom, Inc.

MAY 19, 2020

As a product-led company, we have put great thought, time, and energy into how we organize our product teams. . After all, excellent design and engineering can only come from product teams that are empowered to solve hard problems and build great software. Lessons learned from scaling a product team.

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User Testing Research Software Product Research Feedback Software 245

Userpilot

JULY 22, 2024

Product positioning is crucial in product management to attract prospects and stand out in your niche. TL;DR Developing a solid product positioning strategy involves several key steps. TL;DR Developing a solid product positioning strategy involves several key steps. Design an effective product strategy.

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Research Software Positioning Data Visualization Definition 103

Userpilot

APRIL 30, 2024

And does it work with the product-led growth model? A robust customer success strategy enables customers to get the most out of the product. Increase customer perceived value by collecting user feedback and analyzing user behavior to identify improvement opportunities and guide product development.

Feedback Software 105

Feedback Software Analytic Tools Product Research Data Visualization 105

UX Studio: Product Management

NOVEMBER 9, 2017

Want to do UX research for a product without enough time or knowledge? Proper research does not go quickly, or can it? This article will show the ideal way to do UX research , and will introduce the cost benefit, low-budget version too. Making decisions based on research results ensures getting decent ones.

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Product Research Research Software User Testing Feedback Software 95

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. What is product differentiation?

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Differentiation Feedback Software Research Software User Testing 98

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

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Mind the Product

SEPTEMBER 16, 2019

How do you develop an understanding of what will set a product up for success throughout your organization? This blog looks at what actions product managers can take to ensure their teams are investing their time wisely. “If Taking an evidence-based approach to building product is, I’ve found, the only way to avoid this trap.

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User Testing Product Research Data Visualization Customer Experience 164

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Intercom, Inc.

JANUARY 20, 2022

In the race to win a customer’s business, it’s not really about how good your product is – it’s how fast you keep innovating. After all, almost any product or service can be replicated by a competitor. We surveyed and interviewed key people in our teams to understand how they worked and how they saw Intercom’s internal operations.

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Feedback Software Reporting Tools Product Research Data Visualization 249

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

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User Testing Product Management Product Manager Data Visualization 273

Sachin Rekhi

FEBRUARY 9, 2020

Product managers most often reach out to me for advice when they are in the midst of contemplating their next role. But the one conversation that people often tell me they find uniquely insightful is our discussion on finding product culture fit. So I wanted to share my thoughts on this more broadly.

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User Testing Weak Development Team Artificial Inteligence Product Research 218

Userpilot

AUGUST 24, 2023

A well-designed cancellation survey will help you understand the reasons for churn. This article shows you how to design a customer cancellation survey that collects actionable insights and reduces churn. TL;DR An exit or cancellation survey is a questionnaire you send to users to understand their reasons for churning.

Product Research 98

Product Research Feedback Software User Testing Customer Feedback 98

Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Definitely not! Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Userpilot

OCTOBER 13, 2022

What is product parity? How can product managers avoid building parity products? We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity also limits your marketing and branding strategies. Let’s do it!

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Product Research User Testing Feedback Software Research Software 98

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

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Product Research Onboarding KPIs Product Strategy User Testing 119

Intercom, Inc.

JULY 15, 2021

took over the company in 1952 and decided to make his mark through modern design, they’ve become the single largest design organization in the world, with over 1500 designers working in innovative products from machine learning to cloud to file sharing. User research is a vital part of the design process. Since Thomas Watson Jr.

Research Software 245

Research Software Feedback Software Reporting Tools User Testing 245

Imaginary Cloud - Design

AUGUST 19, 2021

Creating useful, usable, and craved products and services that respond to human needs is the basis of Design Research. Design Research is a process used by designers to better understand the underlying and sometimes hidden desires, needs, and challenges of end users. What is Design Research? Design Research steps. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Userpilot

AUGUST 7, 2024

Product mix and product depth are essential concepts for businesses of all kinds. Product mix encompasses all the product lines a company offers. Product depth refers to the variety within each product line. TL;DR Product mix refers to the total collection of products and services offered by a company.

Feedback Software 105

Feedback Software Analytic Tools Definition User Testing 105

Johanna Rothman

JUNE 21, 2023

In product development, we often use the words, “user” and “customer” interchangeably. But they mean different things depending on the type of product you create. It's time to clarify who we want to satisfy, so we can make better product decisions. Users use the product. Not all mass-market Buyers are also users.

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User Testing Customer Feedback Customer Experience Differentiation 90

Mind the Product

AUGUST 1, 2019

So much, in fact, that the product leaders behind these apps are slimming them down. Yet, industry data shows quite the opposite – a whopping 80% of product features are rarely or never used. Of course, product teams need to develop and ship new features. Product Teams are Being Judged by the Wrong Numbers.

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Reporting Tools Data Visualization Customer Experience Product Research 190

Intercom, Inc.

JULY 25, 2019

Today’s episode of Intercom on Product is all about principles. We use product principles a lot in Intercom to guide us, in terms of how we build, what we build and how we make decisions. Obviously our goal, like any product and engineering team, is to ship great software that customers, love, value use, etc.

Research Software 209

Research Software Feedback Software Product Research User Testing 209

Product Management University

OCTOBER 11, 2023

Let’s start this discussion of integrating business processes vs. products with the spotlight on pre-sales, sales, and customer on-boarding since they bear the brunt of the ripple effect. You’re in the throes of the sales cycle and it’s product demo time. Here’s the scenario.

Product Research 130

Product Research Feedback Software Differentiation Management 130

The Product Coalition

MARCH 24, 2021

The mistake most Product Managers make is to focus on a too broad and large market segment because they fear a niche market will not be profitable enough. I have tested several templates to summarize different target customer scenarios, but no one fitted completely my purpose. The most promising scenario is the one shown in figure 3.

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User Testing Research Software User Friction Customer Experience 150

ProductPlan

AUGUST 4, 2020

If you’re a product manager or part of a startup, you’ve likely heard about the Minimum Viable Product concept for getting products to market faster. In my opinion, the definition of an MVP is often misunderstood, and I’ve seen entrepreneurs and product teams misinterpret it with unfortunate results.

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Weak Development Team Product Research User Testing Differentiation 126

Lenny Rachitsky

JUNE 11, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. For more: Podcast | Lennybot | Swag | Best of Lenny’s Newsletter | Hire your next product leader. Subscribe now Chatbot tools like ChatGPT and Perplexity are quickly becoming de facto co-pilots for product managers.

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User Testing Research Software Analytic Tools Technical Review 116

BrainMates

NOVEMBER 1, 2021

On average, about 40% of the products launched by organisations are failing to meet their intended objectives. Some quotes put this higher – up to 80 or even 95% – but 40% is what empirical evidence indicates and, even if this is an underestimate, that just makes product failure an even bigger issue for organisations.

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Weak Development Team Product Research Development Research Software 105

Intercom, Inc.

JULY 4, 2019

That’s why we asked Josh Seiden , a well-known product consultant and author, to join us on the podcast. Here are five quick takeaways: Narrow your definitions. In the last 10 or so years, I’ve spent a lot of time writing about design and about how product teams can be more effective together. Narrow your definitions.

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User Testing Customer Experience Feedback Software Research Software 212

The Product Coalition

OCTOBER 2, 2024

Stefan Röse breaks down how Quantilope is pushing forward customer development and the consumer research field. By Jon Matheson for Product Coalition Have you ever wondered how much a consumer is worth? Perhaps that’s why some research experts say, “Data is the new currency.” While flying from the U.K. to the U.S.,

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User Testing Data Visualization Customer Feedback Research Software 141

NextBigWhat

DECEMBER 28, 2020

“Get out of the building” – this quote by Steve Blank has inspired many founders and product leaders to go out and test their product in the real world. As everything around us evolves, the product management role will get to play a crucial role in shaping up the new (digital) world. Community).

Research Software 137

Research Software Feedback Software User Testing Product Management 137

Usersnap

JULY 16, 2021

Google’s tech alone didn’t build them into a top company; User Research matters too! Definitely not! Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings.

User Testing 84

User Testing Research Software Customer Feedback Feedback Software 84