PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

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Product Marketing Technical Review User Testing Marketing 78

Sachin Rekhi

AUGUST 6, 2015

However I've seen too many startups use the lean startup methodology as an excuse to fly by the seat of their pants and shun almost any structure to their approach to iterating, validating, and finding product/market fit. Here is what I typically capture when initially documenting a startup's product/market fit hypotheses: 1.

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User Testing Document Product Marketing Marketing 143

Lenny Rachitsky

JUNE 11, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Explain the product-market-fit survey by Rahul Vohra c. Doing market research 12. Notion’s AI go-to-market strategy 13. Provide a detailed overview of Deel’s go-to-market strategy 14.

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Userpilot

APRIL 7, 2024

Responsibilities of a SaaS product manager Perform market and user research. Specify product vision and create the product strategy. Oversee product development and design. Collaborate with the product marketing team to devise the go-to-market strategy. Specify feature prioritization.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

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User Testing Engineering Product Marketing Feedback Software 103

The Product Coalition

JUNE 9, 2023

Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.

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Education Marketing Weak Development Team User Testing 128

Product Management University

APRIL 8, 2024

Before we dive into those, let’s look at a few opportunities where product management teams can take a much stronger leadership role in the organization. Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities. It all starts with product management.

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Intercom, Inc.

JUNE 3, 2021

If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing. There are things, bets you might take, but you definitely wouldn’t have taken in the midst of a pandemic. Beware of falling into the trap of exclusively going for easy money, snacking-type opportunities.

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Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). ” Start with themes to help formulate the messaging hierarchy.

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Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). ” Start with themes to help formulate the messaging hierarchy.

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Messaging Research Software White Paper User Friction 91

ProductPlan

SEPTEMBER 27, 2020

So, each day, well-intended product teams across the globe rally behind delight as an outcome in their work, eagerly awaiting their customers’ reaction as a barometer for success. In my experience, however, these teams frequently lack a shared definition of what “delight” looks like in the context of their current initiative.

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Customer Experience User Testing Customer Feedback Strategy 108

Intercom, Inc.

NOVEMBER 25, 2019

In today’s episode, we discuss the six key elements to an effective product strategy and how to execute it, which we have evolved and adapted from Michael Porter’s famous paper “What Is Strategy?” ” Unique activities : Find the differentiators that make sense for you. Paul: So think about product-market fit.

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Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price.

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Product Research User Testing Feedback Software Research Software 76

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. To build the best possible go-to-market strategy, you should: Define your target audience and what their JTBDs.

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Feedback Software User Testing Product Research Strategy 76

The Product Coalition

JANUARY 4, 2021

The key to understanding which level you are at lies in understanding where your differentiation is?—?at at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). Each level requires a different marketing strategy. What about Facebook?

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Ask Benny

JANUARY 25, 2020

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is technical debt?

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Product Management Product Manager Weak Development Team Management 109

BrainMates

NOVEMBER 1, 2021

A product or product improvement needs to fulfil an unmet need for a sufficiently large group of people who are willing to pay for it. If PM 101 is problem before solution, this is definitely 102 – “ who will pay and why ?” Failure Point #3 – No clear differentiation in the market.

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Ask Benny

DECEMBER 4, 2019

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is Technical Debt?

Product Management 109

Product Management Product Manager Weak Development Team Management 109

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. It can be super refreshing and fun to talk to real people who use your product.

User Testing 139

User Testing Customer Feedback Customer Experience Data Visualization 139

ProductPlan

AUGUST 4, 2020

If you’re a product manager or part of a startup, you’ve likely heard about the Minimum Viable Product concept for getting products to market faster. In my opinion, the definition of an MVP is often misunderstood, and I’ve seen entrepreneurs and product teams misinterpret it with unfortunate results.

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Weak Development Team Product Research User Testing Differentiation 126

Mixpanel

SEPTEMBER 21, 2023

Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. But if you’re going to build a differentiating social network, it really has to be at least a 10x or 20x differentiator.

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Analytic Tools Research Software Data Visualization Technical Review 116

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter.

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Strategy User Testing Technical Review Software Review 212

Intercom, Inc.

JANUARY 20, 2022

In today’s episode of Intercom on Product, Paul Adams , our SVP of Product, and I reflect on our own shortcomings as we scale – and the makings of a much-needed course correction. Paul: Yeah, it definitely did. And principles, by definition, are guidelines. It certainly has for me. Principles are not rules.

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Ask Benny

JANUARY 25, 2020

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is technical debt?

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Ask Benny

JANUARY 25, 2020

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is technical debt?

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Userpilot

JULY 21, 2024

Let’s explore our product metrics benchmark and learn: The definition of month-1 retention rate and why it matters. Indicates Product-Market Fit : High retention suggests your product meets market needs. According to our benchmark, the average month-1 retention rate in SaaS companies is 46.9%.

Data Visualization 90

Data Visualization Reporting Tools Onboarding KPIs Customer Experience 90

The Product Coalition

DECEMBER 5, 2019

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is Technical Debt?

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Ask Benny

DECEMBER 4, 2019

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is technical debt?

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Userpilot

SEPTEMBER 4, 2023

A Talk By Melissa Kwan (Cofounder And CEO, EWebinar) TL;DR Blue ocean strategy is about creating uncontested market space instead of competing directly with rivals. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. Entirely new markets can be born. What is the Blue Ocean Strategy?

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Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

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Product Innovation Educators

JANUARY 13, 2020

She currently leads Product Management at Obo, where she is working on agile product management software that aims to reduce the high failure rates for new products. Before Creative Cloud, we had a product called CS Live, which was a total failure. The Creative Cloud was a definite risk.

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User Testing Product Research Marketing Research Software 85

Mind the Product

SEPTEMBER 16, 2019

I advocate working in highly cross-functional squads where absolutely everyone – the product manager, design lead, engineers, product marketers, data scientists and user researchers – hears directly from customers. It’s crucial to differentiate what really matters to users from what ultimately is trivial.

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User Testing Product Research Data Visualization Customer Experience 132

Userpilot

SEPTEMBER 4, 2023

A Talk By Melissa Kwan (Cofounder And CEO, EWebinar) TL;DR Blue ocean strategy is about creating uncontested market space instead of competing directly with rivals. It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. Entirely new markets can be born. What is the Blue Ocean Strategy?

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Analytic Tools Data Visualization Feedback Software User Testing 52

ProductPlan

DECEMBER 7, 2022

Before getting into the differences, it’s helpful to remember the common responsibilities of any product manager role. However, the degree to which a single product manager is involved in these areas will vary by company. Market analysis and product strategy. Product development. Product Marketing.

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Haines-Group

OCTOBER 30, 2023

Discuss with all the relevant stakeholders, get consensus, and make a reference chart of these rating definitions. But when you have one in hand it’s worth great sacrifice and cost to get it into the product because these are the capabilities that are most differentiating and that create the most buzz with customers.

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Analytic Tools Customer Experience Product Research Differentiation 78

Userpilot

AUGUST 29, 2021

So, if you have a team of in-house analysts and power users to customize dashboards and make decisions based on frequent in-depth analysis, Amplitude will definitely provide more value for your company. Data integration is a major differentiating factor between Mixpanel and Amplitude. That’s a product manager’s job, not yours.

Data Visualization 98

Data Visualization Analytic Tools Onboarding KPIs Reporting Tools 98

The Product Coalition

SEPTEMBER 9, 2022

Every product has features that are designed around the core of a company’s product/market fit (PMF), while other features can be used to test new growth initiatives, new lines of revenue, or to optimize the customer experience. How do you know if a feature is the right feature to build?

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