Lenny Rachitsky

FEBRUARY 25, 2025

Strategy Blocks is particularly helpful for product leaders looking to upgrade their strategy skills and for chief product officers looking for a comprehensive strategy architecture that balances action and aspiration. Let’s establish some basic definitions before diving into the details of Strategy Blocks: 1.

Strategy 119

Strategy Technical Review Product Strategy Product Research 119

Product Management University

OCTOBER 11, 2023

In addition to functionality, you’re highlighting the fact that all your products reside on a common platform and the associated benefits that come with it. When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Product management has set everyone else up for success.

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Product Research Feedback Software Differentiation Management 130

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

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User Testing Product Marketing Engineering Feedback Software 103

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter.

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Product Management University

OCTOBER 13, 2023

While that definition doesn’t coincide with the purist view, let’s run with it since feature-date roadmaps are the rule these days rather than the exception. product management publishes a feature release schedule for every product. product marketing positions the value of those features for every product.

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PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

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Product Marketing Technical Review User Testing Marketing 78

Intercom, Inc.

JANUARY 20, 2022

In today’s episode of Intercom on Product, Paul Adams , our SVP of Product, and I reflect on our own shortcomings as we scale – and the makings of a much-needed course correction. Paul: Yeah, it definitely did. And principles, by definition, are guidelines. It certainly has for me. Principles are not rules.

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The Product Coalition

JANUARY 4, 2021

The key to understanding which level you are at lies in understanding where your differentiation is?—?at at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). Each level requires a different marketing strategy. What about Facebook?

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Mind the Product

SEPTEMBER 16, 2019

I advocate working in highly cross-functional squads where absolutely everyone – the product manager, design lead, engineers, product marketers, data scientists and user researchers – hears directly from customers. It’s crucial to differentiate what really matters to users from what ultimately is trivial.

User Testing 164

User Testing Product Research Data Visualization Customer Experience 164

Sachin Rekhi

FEBRUARY 16, 2020

While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market.

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ProductPlan

SEPTEMBER 27, 2020

So, each day, well-intended product teams across the globe rally behind delight as an outcome in their work, eagerly awaiting their customers’ reaction as a barometer for success. In my experience, however, these teams frequently lack a shared definition of what “delight” looks like in the context of their current initiative.

Customer Experience 108

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Lenny Rachitsky

JUNE 11, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Explain the product-market-fit survey by Rahul Vohra c. Doing market research 12. Notion’s AI go-to-market strategy 13. Provide a detailed overview of Deel’s go-to-market strategy 14.

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User Testing Research Software Analytic Tools Technical Review 120

The Product Coalition

JUNE 9, 2023

Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.

Education 132

Education Marketing Weak Development Team User Testing 132

ProductPlan

AUGUST 4, 2020

If you’re a product manager or part of a startup, you’ve likely heard about the Minimum Viable Product concept for getting products to market faster. In my opinion, the definition of an MVP is often misunderstood, and I’ve seen entrepreneurs and product teams misinterpret it with unfortunate results.

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Ask Benny

JANUARY 25, 2020

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is technical debt?

Product Management 109

Product Management Product Manager Weak Development Team Management 109

Ask Benny

DECEMBER 4, 2019

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is Technical Debt?

Product Management 109

Product Management Product Manager Weak Development Team Management 109

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). ” Start with themes to help formulate the messaging hierarchy.

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Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software White Paper User Friction 91

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price.

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Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. To build the best possible go-to-market strategy, you should: Define your target audience and what their JTBDs.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Product Talk

APRIL 17, 2024

And product marketing as well. I definitely want to get into those conversations and that debate. That was definitely also holding my team back. Is that fair? Stephanie: I am. And the more evidence you have for your assumption, the less investment you need to make into the validation process, right?

Product Research 278

Product Research User Testing Data Visualization Research Software 278

BrainMates

NOVEMBER 1, 2021

A product or product improvement needs to fulfil an unmet need for a sufficiently large group of people who are willing to pay for it. If PM 101 is problem before solution, this is definitely 102 – “ who will pay and why ?” Failure Point #3 – No clear differentiation in the market.

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The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. It can be super refreshing and fun to talk to real people who use your product.

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User Testing Customer Feedback Customer Experience Data Visualization 143

Product Management University

APRIL 8, 2024

Before we dive into those, let’s look at a few opportunities where product management teams can take a much stronger leadership role in the organization. Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities. It all starts with product management.

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Intercom, Inc.

JULY 13, 2018

In today’s world, you’ll only win by acquiring customers in a way that differentiates you from the crowd and builds an enthusiastic customer base that sticks around. You can definitely invest in acquisition too early. If you don’t have a product that can fit that channel, then I would recommend not leveraging that.

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Mind the Product

JULY 24, 2018

Make the capex decision too soon, before your product-market fit is validated, and you run the risk of sinking capital costs that you’ll never recover. Make it too late and you risk going to market at too high of a price or too low of a margin. Product launch is an authorization to accept orders.

User Testing 102

User Testing Management Management Product launches 102

Mind the Product

APRIL 12, 2017

This raises the bar for entry for companies who are trying to enter crowded markets, as even today, building third-party integrations takes a concerted effort and tons of testing and fixing for edge cases. But don’t just assume that because your competitor has an integration that you definitely have to as well. Andre Piazza.

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Reporting Tools Feedback Software User Testing Customer Experience 163

The Product Coalition

SEPTEMBER 9, 2022

Every product has features that are designed around the core of a company’s product/market fit (PMF), while other features can be used to test new growth initiatives, new lines of revenue, or to optimize the customer experience. How do you know if a feature is the right feature to build?

Feedback Software 141

Feedback Software Analytic Tools User Testing Data Visualization 141

Intercom, Inc.

NOVEMBER 3, 2022

I think one point of differentiation in how we’ve built the surfboard team is it’s become really design-led. For any group of engineers, we have a dedicated designer who works with them focusing on user research, UX, UI, and fundamental product design. Natasha: Yeah, definitely. Was there a lot more to do?

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Mixpanel

SEPTEMBER 21, 2023

Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. But if you’re going to build a differentiating social network, it really has to be at least a 10x or 20x differentiator.

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Analytic Tools Research Software Data Visualization Technical Review 116

Ask Benny

JANUARY 25, 2020

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is technical debt?

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Ask Benny

JANUARY 25, 2020

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is technical debt?

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Ask Benny

DECEMBER 4, 2019

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is technical debt?

Product Management 78

Product Management Product Manager Weak Development Team Management 78

The Product Coalition

DECEMBER 5, 2019

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is Technical Debt?

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Intercom, Inc.

JANUARY 31, 2019

The other thing was that we believed sales at its core was about result-driven communication – and if this was true, by definition we needed to focus mainly on creating communication software for people doing inside sales. Doug: First, you have to create a template for marketing that reorients the way in which they build decks.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Userpilot

AUGUST 29, 2021

So, if you have a team of in-house analysts and power users to customize dashboards and make decisions based on frequent in-depth analysis, Amplitude will definitely provide more value for your company. Data integration is a major differentiating factor between Mixpanel and Amplitude. That’s a product manager’s job, not yours.

Data Visualization 98

Data Visualization Analytic Tools Onboarding KPIs Reporting Tools 98

Userpilot

NOVEMBER 23, 2023

If you integrate an existing model into your product, like most SaaS companies, it won’t be enough to outperform your competitors. Training your own model requires access to data and technical resources but could be a true differentiator in the market. Consequently, it could easily be your key differentiator.

Data Visualization 105

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