Product Management University

OCTOBER 11, 2023

In addition to functionality, you’re highlighting the fact that all your products reside on a common platform and the associated benefits that come with it. When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Product management has set everyone else up for success.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Messages that Matter

JULY 11, 2024

Messages that Matter Messages that Matter Assessment explains how BI vendors can easily solve the problem By Lawson Abinanti, Messages that Matter For the 10th year in a row, lack of differentiation permeates the Business Intelligence & Analytics market which made me imagine why and how to solve the problem. What is a position?

Differentiation 52

Differentiation Analytic Tools Data Visualization Research Software 52

Product Management University

OCTOBER 13, 2023

While that definition doesn’t coincide with the purist view, let’s run with it since feature-date roadmaps are the rule these days rather than the exception. product management publishes a feature release schedule for every product. product marketing positions the value of those features for every product.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

Intercom, Inc.

JANUARY 20, 2022

In today’s episode of Intercom on Product, Paul Adams , our SVP of Product, and I reflect on our own shortcomings as we scale – and the makings of a much-needed course correction. Paul: Yeah, it definitely did. And principles, by definition, are guidelines. It certainly has for me. Principles are not rules.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Sachin Rekhi

FEBRUARY 16, 2020

While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

The Product Coalition

JANUARY 4, 2021

The key to understanding which level you are at lies in understanding where your differentiation is?—?at at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). Each level requires a different marketing strategy. What about Facebook?

Education 147

Education Marketing Weak Development Team Advertising 147

ProductPlan

SEPTEMBER 27, 2020

So, each day, well-intended product teams across the globe rally behind delight as an outcome in their work, eagerly awaiting their customers’ reaction as a barometer for success. In my experience, however, these teams frequently lack a shared definition of what “delight” looks like in the context of their current initiative.

Customer Experience 108

Customer Experience User Testing Customer Feedback Strategy 108

Lenny Rachitsky

JUNE 11, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Explain the product-market-fit survey by Rahul Vohra c. Doing market research 12. Notion’s AI go-to-market strategy 13. Provide a detailed overview of Deel’s go-to-market strategy 14.

User Testing 113

User Testing Research Software Analytic Tools ChatGPT 113

ProductPlan

AUGUST 4, 2020

If you’re a product manager or part of a startup, you’ve likely heard about the Minimum Viable Product concept for getting products to market faster. In my opinion, the definition of an MVP is often misunderstood, and I’ve seen entrepreneurs and product teams misinterpret it with unfortunate results.

Weak Development Team 126

Weak Development Team Product Research User Testing Differentiation 126

Mind the Product

SEPTEMBER 16, 2019

I advocate working in highly cross-functional squads where absolutely everyone – the product manager, design lead, engineers, product marketers, data scientists and user researchers – hears directly from customers. It’s crucial to differentiate what really matters to users from what ultimately is trivial.

User Testing 138

User Testing Product Research Data Visualization Customer Experience 138

Ask Benny

JANUARY 25, 2020

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is technical debt?

Product Management 109

Product Management Product Manager Weak Development Team Management 109

Ask Benny

DECEMBER 4, 2019

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is Technical Debt?

Product Management 109

Product Management Product Manager Weak Development Team Management 109

Product Management University

APRIL 8, 2024

Before we dive into those, let’s look at a few opportunities where product management teams can take a much stronger leadership role in the organization. Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities. It all starts with product management.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software White Paper User Friction 91

The Product Coalition

JUNE 9, 2023

Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.

Education 116

Education Marketing Weak Development Team User Testing 116

BrainMates

NOVEMBER 1, 2021

A product or product improvement needs to fulfil an unmet need for a sufficiently large group of people who are willing to pay for it. If PM 101 is problem before solution, this is definitely 102 – “ who will pay and why ?” Failure Point #3 – No clear differentiation in the market.

Weak Development Team 105

Weak Development Team Product Research Development Transportation 105

Product Talk

APRIL 17, 2024

And product marketing as well. I definitely want to get into those conversations and that debate. That was definitely also holding my team back. Is that fair? Stephanie: I am. And the more evidence you have for your assumption, the less investment you need to make into the validation process, right?

Product Research 255

Product Research User Testing Data Visualization Research Software 255

Intercom, Inc.

JULY 13, 2018

In today’s world, you’ll only win by acquiring customers in a way that differentiates you from the crowd and builds an enthusiastic customer base that sticks around. You can definitely invest in acquisition too early. If you don’t have a product that can fit that channel, then I would recommend not leveraging that.

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. It can be super refreshing and fun to talk to real people who use your product.

User Testing 127

User Testing Customer Feedback Customer Experience Data Visualization 127

Intercom, Inc.

MAY 16, 2019

To differentiate yourself in a crowded market, ease of use is only part of the equation. And the feedback was classic product-market fit feedback : “This is a great product, but how big is the market? To get that course correction, even though it was definitely the right thing, was tough to take.

Reporting Tools 106

Reporting Tools Feedback Software Research Software Customer Experience 106

Intercom, Inc.

NOVEMBER 3, 2022

I think one point of differentiation in how we’ve built the surfboard team is it’s become really design-led. For any group of engineers, we have a dedicated designer who works with them focusing on user research, UX, UI, and fundamental product design. Natasha: Yeah, definitely. Was there a lot more to do?

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price.

Product Research 77

Product Research User Testing Feedback Software Research Software 77

Product Innovation Educators

JANUARY 13, 2020

She currently leads Product Management at Obo, where she is working on agile product management software that aims to reduce the high failure rates for new products. Before Creative Cloud, we had a product called CS Live, which was a total failure. The Creative Cloud was a definite risk.

User Testing 85

User Testing Product Research Marketing Research Software 85

Mixpanel

SEPTEMBER 21, 2023

Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. But if you’re going to build a differentiating social network, it really has to be at least a 10x or 20x differentiator.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. To build the best possible go-to-market strategy, you should: Define your target audience and what their JTBDs.

Feedback Software 77

Feedback Software User Testing Product Research Strategy 77

Ask Benny

JANUARY 25, 2020

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is technical debt?

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Ask Benny

JANUARY 25, 2020

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is technical debt?

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Intercom, Inc.

JANUARY 31, 2019

The other thing was that we believed sales at its core was about result-driven communication – and if this was true, by definition we needed to focus mainly on creating communication software for people doing inside sales. Doug: First, you have to create a template for marketing that reorients the way in which they build decks.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Ask Benny

DECEMBER 4, 2019

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is technical debt?

Product Management 78

Product Management Product Manager Weak Development Team Management 78

The Product Coalition

DECEMBER 5, 2019

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is Technical Debt?

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Mind the Product

APRIL 12, 2017

This raises the bar for entry for companies who are trying to enter crowded markets, as even today, building third-party integrations takes a concerted effort and tons of testing and fixing for edge cases. But don’t just assume that because your competitor has an integration that you definitely have to as well. Andre Piazza.

Reporting Tools 145

Reporting Tools Feedback Software User Testing Customer Experience 145

The Product Coalition

SEPTEMBER 9, 2022

Every product has features that are designed around the core of a company’s product/market fit (PMF), while other features can be used to test new growth initiatives, new lines of revenue, or to optimize the customer experience. How do you know if a feature is the right feature to build?

Feedback Software 127

Feedback Software Analytic Tools User Testing Data Visualization 127

Userpilot

AUGUST 29, 2021

So, if you have a team of in-house analysts and power users to customize dashboards and make decisions based on frequent in-depth analysis, Amplitude will definitely provide more value for your company. Data integration is a major differentiating factor between Mixpanel and Amplitude. That’s a product manager’s job, not yours.

Data Visualization 98

Data Visualization Analytic Tools Onboarding KPIs Reporting Tools 98