The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 128

Education Marketing Weak Development Team User Testing 128

Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. And that, by definition, will allow them to be more effective. ” Similarly, a product strategy is NOT a marketing plan.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. Take market requirements for example. Storytelling Example.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 155

Education Marketing Weak Development Team Advertising 155

Product Management University

OCTOBER 11, 2023

When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. If you’re managing products in silos that means you’re looking at customer needs in silos, building products in silos, marketing products in silos…you get the drift.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.

Marketing 209

Marketing B2B Data Visualization Branding 209

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. It’s a logical question but the answer is a definitive no.

Product Management 246

Product Management Product Manager White Paper Management 246

Userpilot

APRIL 30, 2024

Provides a competitive advantage In saturated markets, consistently delivering a valuable product or service to your customers gives you an edge over competitors. Three to four pricing tiers or JTBD -based plans differentiated by features and value will do. And customer satisfaction is closely linked to their retention.

Feedback Software 87

Feedback Software Analytic Tools Product Research Data Visualization 87

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. Let’s get started! Book a demo to learn more!

User Testing 83

User Testing Feedback Software Analytic Tools Research Software 83

Mind the Product

SEPTEMBER 2, 2019

If you were to ask me whether you, as a product manager , should you always listen to market feedback? My answer would be yes, definitely. Henry Ford is famously quoted as eschewing market feedback by saying that if he’d listened to his customers, they’d have asked for faster horses. Here’s why. Common B2B Feedback Traps.

User Testing 114

User Testing Customer Feedback Feedback Software Marketing 114

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product. Product go-to-market strategy.

Feedback Software 76

Feedback Software User Testing Product Research Strategy 76

Product Management University

OCTOBER 13, 2023

While that definition doesn’t coincide with the purist view, let’s run with it since feature-date roadmaps are the rule these days rather than the exception. product marketing positions the value of those features for every product. Since the theme here is ripple effect, let’s look at the ripple effect of feature-based roadmaps.

Roadmap 130

Roadmap White Paper Product Research Customer Experience 130

Roman Pichler

MAY 13, 2024

Listen to the audio version of this article: [link] Product Strategy and Change Strategy means different things to different people, so let me briefly share my definition. But this only works if the product and market are stable and experience little change. Are there new market entrants?

Customer Experience 281

Customer Experience Product Research Technical Review Data Visualization 281

Userpilot

APRIL 19, 2024

Dive into the Net Promoter Score definition to discover mirror customer sentiment and how it can help redefine your business strategy. NPS by Customer Segments : Differentiating NPS scores by specific customer segments (e.g., Depending on the specific market dynamics, an above-average NPS could range from 0 to 40 or higher.

Data Visualization 52

Data Visualization Customer Feedback User Testing Feedback Software 52

Tyner Blain

NOVEMBER 26, 2018

Understanding how problems are framed in your market is critical to developing a successful product strategy. I’ve written about how to frame market problems using Ted Levitt’s whole product model, and referenced a workshop framing problems. The key is to differentiate the problem manifestation from the underlying problem.

Marketing 83

Marketing Research Software Feedback Software Differentiation 83

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

BrainMates

FEBRUARY 12, 2020

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). What is a “market-driven” Product? A two-tier definition of market-driven Product. It’s more than just market research.

Marketing 59

Marketing User Testing Research Software Product Research 59

Userpilot

APRIL 7, 2024

Step-by-step guide for the product management process Identify user needs with market research. Responsibilities of a SaaS product manager Perform market and user research. Collaborate with the product marketing team to devise the go-to-market strategy. They find gaps in the market to fill with their product.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Lenny Rachitsky

JUNE 11, 2024

If you’re not a subscriber, here’s what you missed this month: On saying no The art of the pivot, part 1: The definitive list of successful pivots The art of the pivot, part 2: How, why, and when to pivot In defense of feature team PMs Subscribe to get access to these posts, and every post. Doing market research 12.

User Testing 95

User Testing Research Software Analytic Tools ChatGPT 95

BrainMates

FEBRUARY 12, 2020

What Is A ‘Market-Driven’ Product? As a product manager, I love the words ‘market-driven’ They have purpose and connotations of real market intelligence. What is a market-driven product? What is a market-driven product? A Two-Tier Definition Of Market-Driven Product. By ADRIENNE TAN.

Marketing 52

Marketing User Testing Research Software Product Research 52

Intercom, Inc.

JULY 29, 2020

The notion of storytelling has pervaded the marketing world as of late. So it’s no surprise that storytelling has become such a popular part of brand marketing. And yet, all this emphasis on storytelling glosses over the quality that’s even more crucial for a brand’s content marketing to find success: personality.

Data Visualization 271

Data Visualization User Testing Branding Customer Feedback 271

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. There are things, bets you might take, but you definitely wouldn’t have taken in the midst of a pandemic.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

The Product Coalition

MARCH 23, 2022

You need somebody taking care of the marketed product and the interfaces to centralized Departments like Sales and Marketing. With the actual definition of management as processing facts in differentiation to leadership, the emotional side and the caring for products and the team seams to fall short.

Product Management 131

Product Management Product Manager Differentiation Agile 131

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. The Creative Cloud was a definite risk.

User Testing 85

User Testing Product Research Marketing Research Software 85

Alchemer Mobile

JULY 13, 2021

A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. Beforehand, make sure your team is aligned on: Their definition of product experience. After you’ve socialized your ideas, it’s time to set time for a formal kickoff.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Sachin Rekhi

AUGUST 6, 2015

However I've seen too many startups use the lean startup methodology as an excuse to fly by the seat of their pants and shun almost any structure to their approach to iterating, validating, and finding product/market fit. Here is what I typically capture when initially documenting a startup's product/market fit hypotheses: 1.

User Testing 143

User Testing Document Product Marketing Marketing 143

The Product Coalition

OCTOBER 2, 2024

After graduating, he worked with organizations like GfK and Ipsos  — big names in consumer insights and market research. You’re now trying to capture a market of people who need to understand how their consumers shop and what they look for. We’ve got a very strong customer success department that’s experienced in market research.

User Testing 139

User Testing Data Visualization Customer Feedback Research Software 139

Product Talk

JUNE 19, 2024

I break the underlying structure of discovery into three parts: Starting with a clear desired outcome —in other words, starting with a clear definition of success. The better we understand our customers, the better we can meet their needs, and the more we can differentiate our product from the competitors. It’s not specific enough.

Generative AI 281

Generative AI Product Research Feedback Software Analytic Tools 281

The Product Coalition

JUNE 10, 2022

Let’s describe it as “Batman versus Superman” # Declared variables Superman = "Service Management" Batman = "Product Management" In the past few months I got the feeling everybody is talking about Services, with the extremely important focus on customer-centricity, but products and market-orientation are more and more out of focus.

Management 132

Management Management Definition Customer Experience 132

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. It makes sense intuitively.

User Testing 130

User Testing Onboarding KPIs Startups Product Research 130

Lenny Rachitsky

AUGUST 13, 2024

April Dunford is an expert at nailing positioning for scaling tech companies and wrote Obviously Awesome , a definitive guide to product positioning. She spent 25 years leading marketing, product, and sales teams and is now an independent consultant. ” Or the market conditions have changed (e.g.

Positioning 52

Positioning B2B Differentiation Analytic Tools 52

Intercom, Inc.

JANUARY 28, 2019

A great partnership between product and sales needs to be based on shared definitions of success and an agreed upon process to collaborate. Marketable – be attractive enough to differentiate itself from competitors. However, a great product is more than something that “the market accepts”. You need to differentiate.

Software Review 193

Software Review Differentiation Roadmap Customer Experience 193

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Intercom, Inc.

NOVEMBER 25, 2019

” Unique activities : Find the differentiators that make sense for you. So for example, you know I run a Product team, we also have LB who runs our Sales team and Shane who runs our Marketing team. And the product strategy, obviously, is the product and the product must fit the market.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message. See below.).

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message. See below.).

Messaging 91

Messaging Research Software White Paper User Friction 91

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price. Product parity definition.

Product Research 76

Product Research User Testing Feedback Software Research Software 76