Definition Differentiation Inbound 
Intercom, Inc.
JUNE 6, 2019
One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. Liam: Very early on, we were definitely working with bigger companies with sizable data just because the problem’s more interesting, and that’s where we saw the opportunity and our vision. Liam: Definitely.
The Product Coalition
JANUARY 4, 2021
The key to understanding which level you are at lies in understanding where your differentiation is?—?at While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is. It definitely wasn’t the first handheld computer.
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The Product Coalition
JUNE 9, 2023
The key to understanding which level you are at lies in understanding where your differentiation is — at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). It definitely wasn’t the first handheld computer. Each level requires a different marketing strategy.
Intercom, Inc.
JULY 29, 2021
And you definitely felt that. It’s something we definitely believe here in Intercom, we take the cookie approach where we start something with a minimum of our product, and then it changes as you put that in place, things will emerge that you never thought of in the first place. You felt how fast it was growing. And I got it.
Intercom, Inc.
JANUARY 31, 2019
The other thing was that we believed sales at its core was about result-driven communication – and if this was true, by definition we needed to focus mainly on creating communication software for people doing inside sales. We’ve definitely heard that story before. Then we also look at inbound as a separate function.
Dear Strategy
AUGUST 27, 2018
That being the case, what usually differentiates product strategies from business strategies simply has to do with the level of detail that will be covered at the tactical level. Inbound and Outbound Marketing. Well, three years on, I definitely appear to have lost the war on terminology, which is all well and good as it turns out.
Intercom, Inc.
OCTOBER 29, 2020
And let me tell you, it was definitely not at all cool at that time, but it inspired me to realize that there are some things that humans are particularly great at doing, and then there are things that we can automate in ways that make people’s lives better. We were definitely early. So that was definitely one thing.
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