Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions
Johanna Rothman
JUNE 21, 2023
Here are my definitions: Buyers have the money to make a purchase decision for a product. Enterprise product developers often have “preferred” or ideal Buyers. Differentiate Buyers, Users, and Customers for Effective Product Decisions appeared first on Johanna Rothman, Management Consultant. Users use the product.
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