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Product Positioning: Definition, How to Do It, and Examples

Userpilot

Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. TL;DR Developing a solid product positioning strategy involves several key steps. Here are the steps to develop your positioning effectively: Conduct thorough market research.

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Product Differentiation in SaaS: How to Make a Difference as a Product Manager

Userpilot

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

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Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions

Johanna Rothman

In product development, we often use the words, “user” and “customer” interchangeably. Here are my definitions: Buyers have the money to make a purchase decision for a product. Enterprise product developers often have “preferred” or ideal Buyers. Those developers seek the opinion of the ideal Buyers. (In

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Product Depth and Product Mix: Definition and Examples [2024]

Userpilot

Providing depth helps address diverse customer needs to boost sales, revenue , and loyalty while differentiating your company from the competition. Competition : Helps differentiate your company’s offerings from competitors by providing more choices. Variations may include different sizes, colors, features , plans, etc.

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Product Marketing Strategy: Definition, Steps, and Examples

Userpilot

Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. It is a merger between product development and sales to ensure a product satisfies specific customer needs and business goals. Product management focuses on product development.

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Value-Based Growth in SaaS: Definition, Strategies, and Examples

Userpilot

From the article, you will learn why you should develop a value-based growth strategy for your SaaS and how to do it. Increase customer perceived value by collecting user feedback and analyzing user behavior to identify improvement opportunities and guide product development. How do you create such a strategy?

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The 5 Most Lethal Mistakes in Product Development

BrainMates

Developing and launching a product only to have it fail is the complete antithesis of the “Fail Fast” innovation motto. You have just invested 1000s of work hours and millions of dollars in developing & launching this product. If PM 101 is problem before solution, this is definitely 102 – “ who will pay and why ?”