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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. Why Use Product Marketing Tools ? Why Use Product Marketing Tools?

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How to deal with limited budgets for user research recruitment and tools

Userzoom

In this year’s State of UX in the Enterprise report , securing resources and budget was the top three challenge for UX teams in some of the biggest organisations across the globe. One very under-utilized ‘tool’ is doing research with – and developing relationships with – customer service. Free trials are your friend.

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How Does Product Management Give you the Best Chance of a Successful Digital Transformation?

Mind the Product

Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. Analytics – understanding market and customer behaviour and using that knowledge to make good business decisions. What is Digital Transformation?

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Embedded Analytics for IT

eG Innovations

When we hear the term ‘embedded analytics’, most people think of business intelligence. The concept of embedded analytics refers to the integration of analytic content and capabilities within a business process application. Embedded Analytics, An EMA White Paper. More Shoes for the Cobbler’s Children.

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Combining DevOps and Agile Transformations to Achieve Business Outcomes

Agile Velocity

DevOps is the practice of software development (Dev) engineers and of IT operations (Ops) working together during a product’s entire lifecycle, from design through development to production support, in order to shorten the total lead time (from concept to cash) and to provide predictable delivery of high-quality products. Predictability.

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How Feature Flag Management Helped an EM Gain Efficiencies

Split

Watch our video interview with Matt below and download the free white paper to learn more. Software Efficiency for Uncertain Times John Cappelletti and Ariel Perez discuss the state of the shifting economy and the resilience of financial services software. Want More Like This? Watch the video.

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What most teams get wrong when choosing an A/B testing solution

Mixpanel

Most companies, whether they have a mature data or product organization or not, are already doing some form of A/B testing. But there are many ways to get it wrong when reaching for an A/B testing solution. It doesn’t take building a giant data stack to get it right. Why can’t I just use one of those?”