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Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. Well, when onboarding new users, that approach is about as effective as trying to fit everyone into the same pair of pants.
I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback tools. You also might be reading this post thinking: “Who’s adding new tools to their tech stack right now?” Do you have the right tools to capture that voice? Mobile in-app feedback tools & solutions.
This is where these 10 key mobile app engagement metrics come in, helping track user behavior and preferences to answer all these questions and boost user activation. What are app engagement metrics? App engagement metrics provide quantitative insights into user interactions with your app. What is app engagement?
Marketing analyticstools are a product marketing manager’s best friend. In this article, we cover: What are marketing analyticstools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools.
Onboarding users is filled with possibilities and challenges. Not only are you showing the user how to use your product, but it's also a chance to connect with them and understand their needs. Of course, it’s crucial to have a good onboarding experience to drive your activation metrics.
But with so many tools in the market, which one should you choose for productanalytics ? Unlike sales funnel software, funnel-tracking tools track numerous funnels such as goal completion, conversion , and review funnels. Google Analytics 4 is great for tracking marketing campaigns. Want the best of everything?
Analytics vs metrics – how do they differ from each other? Though both are important, analytics and metrics have distinct meanings and purposes in your dataanalytics process. Understanding the nuances between them is critical to utilize them to improve your feature adoption , customer behavior, etc.
That’s the average core feature activation rate across the companies we studied for our ProductMetrics Benchmark Report 2024. Fear not, though, as we explore the data in more depth in this article. We also look at ways to improve the core feature activation rate for your SaaS product! respectively).
Do you want to learn how to use dataanalytics to improve customer experience? Many SaaS founders agree that customer insights are a key driver of product growth. After all, analyzing customer data can help you identify areas to improve upon and anticipate customer behaviors. Make data-driven decisions.
Last week we launched a series of new features to help modern support teams handle rising volumes of complex conversations with confidence and efficiency. Want to see these features in action? Register for our Built for you webinar on August 25. Our newest product upgrades solve three main challenges for support teams: 1.
Customer satisfaction (CSAT) is a measure of how well a company’s product, service, and overall experience meet customer expectations. According to a Deloitte report , positive customer experiences can lead to a 140% increase in spending compared to negative ones. What is customer satisfaction?
You also might be reading this post thinking: “Who’s adding new tools to their tech stack right now?” Do you have the right tools to capture that voice? In order to help, we’ve taken the liberty of compiling a list of the best mobile in-app feedback tools for you. Core mobile in-app feedback tools & solutions.
Looking to drive adoption with contextual user onboarding ? As any savvy product manager will know, picking the right tool is essential to the success of your SaaS – so it’s worth taking the time to choose carefully. Another impressive dimension of Userpilot’s software is event tracking and feature tagging.
And we think it applies just as well to productKPIs. ” Here are 14 essential product management KPIs you need to measure (tips for improving them + industry averages included!). TL;DR Product management KPIs are measurable values used to evaluate how well a product achieves its goals.
With the right approach and proactive support tools – think Outbound Messages , Product Tours , and Mobile Carousels – you can provide every customer with the fast, personal help they need at the exact moment they need it. However, only 26% are sure they have the knowledge and tools to do so.
The customer onboarding process flow chart is a tool that’s essential for optimizing your activation and adoption efforts. TL;DR A customer onboarding process flow chart is a visualtool that outlines the key stages of customer onboarding , aiding SaaS teams in creating consistent and effective onboarding experiences.
What is a dataproduct roadmap? What roadmap metrics should you be tracking? We also share software products you can use to create a foolproof product roadmap and drive product-led growth. The difference between a dataproduct roadmap and the traditional approach is the former relies heavily on data.
” And that’s also why AARRR metrics are called pirate metrics. Short for acquisition, activation, retention, referral, and revenue, these metrics help you measure and drive product growth. In this article, we’ll dig deeper into the AARRR framework and the relevant metrics associated with each stage.
Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products. To prevent it.
Researching customer onboarding strategies for your SaaS product? The article shares 17 tried-and-tested customer onboarding tactics that will help you build delightful user experiences and drive product growth. Create a welcome series of in-app and email messages to greet users and kick off onboarding.
With the right strategy and proactive support tools – think Outbound Messages , Product Tours , Mobile Carousels , and Banners – you can alert customers to known issues, like delivery delays, bugs in your product, and website downtime. However, only 26% are sure they have the knowledge and tools to do so.
The secret lies in first-party data. This article will explore how to collect and analyze it effectively, diving into methods like feedback surveys, productanalytics , and more. We’ll provide practical examples and actionable advice that will inspire you to create personalized user experiences based on data.
If youre managing a mobile product , I probably dont have to tell you that it is a must to learn how to send push notifications at the right time, with the right message, and to the right users. The best tool should let you target users based on in-app behavior , segment, device type, or even past engagement. Audience targeting.
What metrics you should track? How do you use the insights to improve user engagement? We also look at a couple of analyticstools for analyzing user engagement. TL;DR User engagement is a measure of how active your users are inside the product and how good the product is at keeping them interested.
As a SaaS professional, you’ve probably asked yourself, “What’s tech product management?” and wondered how it’s different from traditional product management. This guide takes a deep dive into the world of technical product management , showing you how to become one of these in-demand professionals.
Looking to use Mixpanel Analytics for collecting product growth insights ? Mixpanel Analytics helps you collect and analyze data to gain valuable insights into your product’s growth. Mixpanel has become a popular choice among SaaS companies with its advanced analytics and intuitive interface.
Customer success webinars are a great way to unlock insights about improving your customer experience and product engagement. It will provide you with a comprehensive list of the best on-demand and upcoming webinars on diverse customer success topics you should watch this year. Featuring : Lusine Sargsyan from Userpilot.
TL;DR Customer retention is your ability to keep users using the product. Without retention, a SaaS business doesn’t have a predictable revenue stream necessary for growth. Offer personalized onboarding experiences to help users quickly realize product value. Customer retention is at the core of SaaS product success.
Popularly known as the Product-Led Geek, Ben Williams has spent over 20 years as an executive, helping startup founders and product leaders succeed. He’s skilled at building and mentoring high-performing teams and has a knack for scaling growth across different areas, like PLG, PLS, user onboarding, and retention.
It puts your product’s future at risk. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. TL;DR Customer retention refers to the strategies and tactics used to build strong customer relationships and encourage them to continue using the product.
Understanding your users and their journey stages will help you create flows tailored to the various SaaS onboarding phases. This is essential because your customers aren’t all the same; their needs change as they progress through your product. It all begins when the customer signs up for your tool and has a continuous effect.
TL;DR A software walkthrough is the process of guiding users through the main features and processes of a software product. Interactive walkthroughs guide users step-by-step through actions within a product, while product tours offer a more passive overview of features and capabilities. Canva — Branched onboarding.
Improving end-to-end CX requires you to design a seamless experience across multiple channels, including email, company website, and the product. Brand reputation : When customers are happy, they’re more likely to recommend your product to others. Why is an end-to-end customer experience important? Customer journey stages.
Customer journey KPIs, alongside productanalytics , help product teams understand if they’re meeting their goals. This insight can help you make informed decisions to optimize your user experience. SEO ranking to monitor and improve product visibility on search engine results.
The customer journey is all the interactions a user has with your product from the moment they sign up. And learning how to analyze the customer journey will help you to ensure product growth and positive business outcomes. Conduct path analysis to see how customers behave with your product and if they are completing their goals.
Resolve issues quicker and provide efficient customer service. Free up support staff to focus on more complex issues by also adding self-service resources. Web app customer support offers much more functionality and a better user experience compared to mobile app support due to the larger screen size and more feature space.
Are you having trouble deciding on what feature adoption metrics you should choose to measure the success of the new feature? In this article, we’ll cover the key metrics you need to develop an informed feature adoption strategy and discuss how you can improve them. What is feature adoption in SaaS?
Looking for ways to improve your SaaS onboarding experience? We also discussed best practices for delivering the perfect product experience and getting users excited about using your tool. TL;DR Interactive walkthroughs are on-screen tutorials that help new and existing users learn how to use an entire product or new features.
User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. In this post, we’ll clarify what user adoption is, explain the best practices, and share some tools you can leverage to make a bigger impact in your job.
Giving users a great first impression is critically important, so defining an effective SaaS onboarding funnel has got to be a priority for any product manager. In this article, we’re going to dig deep into the world of customer onboarding. We’ll also make sure to look at the best tools for the job.
Learning to reduce customer onboarding time will impact your business in no small way. Your new users will experience the product quickly, and your adoption and retention rates will go up. But what exactly is an onboarding time, and how do you improve it for your SaaS? What is customer onboarding time?
Historical, predictive, and residual are three types of LTV, but they have some key differences. Some actionable strategies to optimize LTV include: Personalize the onboarding process. Track in-app feature usage and prompt contextual engagement. Educate your customers about new features to drive adoption.
Loyalty segmentation helps you to tailor products, support, and marketing efforts by categorizing customers based on their loyalty levels. TL;DR Customer loyalty is a measure of how committed customers are to your product or service. Find the right tool to make customer loyalty segmentation easier. Feature updates.
Whether in the context of new customer activation, upselling premium features, or reducing churn, strong user engagement is a clear indicator of customers’ ongoing commitment to your product. Of all the tools at your disposal, webinars are particularly effective at accomplishing this goal.
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