Mixpanel

OCTOBER 5, 2021

You can spend all the time in the world devising a thoughtful, nuanced analytics strategy for your product analytics, but if your event tracking isn’t set up behind the scenes just how you need it, some (or all) of your data might be rendered far less helpful than you’d like. As they say—garbage in, garbage out.

Technical Cofounder 98

Technical Cofounder Data Visualization Analytic Tools Events 98

Mixpanel

SEPTEMBER 15, 2021

Mixpanel is the gold standard for iOS app analytics. Integrating new frameworks can be work, not to mention risky for introducing bugs (especially if you’re already invested in some other analytics tool like Google Analytics). But this is especially true when it comes to tracking user events for analytics purposes.

Analytic Tools 101

Analytic Tools Data Visualization Technical Cofounder Events 101

Mixpanel

MAY 19, 2022

It’s the primary technique used to capture usage information by product analytics platforms like Mixpanel. The first thing to wrap your head around is what is meant by an “event” in the context of mobile app analytics. Tools like Mixpanel allow your app to track events like these for all of your users.

Analytic Tools 105

Analytic Tools Events Data Visualization Technical Cofounder 105

Mixpanel

OCTOBER 21, 2021

So the last thing we want is to step on all of that by needlessly littering our views with event tracking calls to analytics platforms. Here’s how to harness the incredible product insights of an analytics framework like Mixpanel, while keeping your SwiftUI as clean and simple as it was meant to be.

Data Visualization 72

Data Visualization Analytic Tools Events Reporting Tools 72

Mind the Product

DECEMBER 29, 2016

Was it insight, opinion, guidance on how to get the best out of colleagues or to make your voice heard, career advice, best practices, or something more fundamental? It’s important to understand that we who are building these products and services know things that our users don’t. Practical Advice on Tools and Methodologies.

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Technical Cofounder Data Visualization Feedback Software User Testing 126

Mixpanel

APRIL 7, 2022

But first, you not only need a strong grasp of what user friction looks like, but you also need to be equipped with product analytics that can systematically identify its sources in your app so you can stamp it out. Detecting user friction with product analytics. Perhaps the name of the feature is confusing, or the UI doesn’t resonate.

User Friction 59

User Friction Analytic Tools Data Visualization Customer Experience 59