The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 118

User Testing Market Research Product Research Research Software 118

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

User Testing 103

User Testing Product Research Market Research Research Software 103

Userpilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Book the demo to find out how!

Data Visualization 90

Data Visualization Customer Feedback User Testing Analytic Tools 90

The Product Coalition

JANUARY 24, 2022

Today, I will summarize a few aspects of this case in a structured way, more than just being data-driven. Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? I will get the market size across all 3 sizing metrics.

Data Visualization 182

Data Visualization User Testing Research Software Marketing 182

Alchemer Mobile

OCTOBER 19, 2023

By combining questions and reports from different surveys, you can view feedback across touch points, timeframes, and audience segments within a single report view. This allows you to save time while you deliver better data to drive decisions.

Data Visualization 130

Data Visualization Product Research Customer Feedback User Testing 130

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

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User Testing Research Software Market Research Product Research 72

The Product Bistro

JANUARY 3, 2017

Digital Transformation, it’s all the rage, and doing a simple Google search yields a plethora of hits, from training to consultants, to the big market research companies, all weighing in. With many of the new offerings like Zenefits for HR and Benefits, Salesforce for CRM, Marketo for Marketing automation, and on and on.

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Reporting Tools Analytic Tools Research Software Customer Experience 247

Userpilot

DECEMBER 7, 2023

Data is the backbone of modern marketing. Thus, properly harnessing data-driven insights is key to achieving product growth and business success. This article explores what data-driven insights are and why they are important. Data-driven insights can help you create resilient product growth strategies.

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Research Software 85

The Product Coalition

OCTOBER 2, 2024

Perhaps that’s why some research experts say, “Data is the new currency.” That’s why product leaders like Stefan Röse of the insights automation startup Quantilope focus on providing researchers with high-quality data as quickly as possible. Getting the right data, not just fast data.” to the U.S.,

User Testing 128

User Testing Data Visualization Customer Feedback Research Software 128

Userpilot

JUNE 17, 2024

Understanding how to analyze survey data doesn’t have to be complicated. With the right survey questions, you can gain insights into what your customers like and dislike about your brand, products, and services. The two main types of survey data are quantitative data and qualitative data.

Data Visualization 86

Data Visualization Product Research User Testing Analytic Tools 86

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. Carry out qualitative market research like direct observation and problem interviews.

Vision 319

Vision User Testing Research Software Product Research 319

Userpilot

JULY 29, 2024

This article will examine some of the best product management software in the market. ProductPlan excels in planning, visualizing, and communicating product strategies , notably through creating a comprehensive product roadmap. Asana is a top project management tool for helping teams organize, track, and manage work efficiently.

Analytic Tools 85

Analytic Tools Feedback Software Research Software Data Visualization 85

Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. That said, let’s go over what type of data you can collect and explore some customer insights examples you can learn from. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

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Data Visualization Analytic Tools Research Software Feedback Software 77

Piyanka Jain

APRIL 2, 2019

Her last role had involved business process analysis, planning, and market research. When she started exploring options for a more satisfying career, analytics emerged as a strong contender. She had always enjoyed data and patterns. She worked on a real-time analytics project traineeship with our client, JustAnswer.

Data Visualization 150

Data Visualization Product Research Market Research Testing 150

Userpilot

AUGUST 18, 2024

SaaS tools are the industry's biggest open secret. Wondering what type of tools you should have in your stack? TL;DR SaaS tools are applications that users can access through an internet connection. There are different types of SaaS tools for different purposes. ProductPlan is the best tool for road mapping.

Analytic Tools 78

Analytic Tools Feedback Software Data Visualization Research Software 78

Userpilot

JULY 23, 2024

Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. The best examples are Userpilot , Hotjar , and Google Analytics.

Analytic Tools 81

Analytic Tools Research Software Data Visualization Reporting Tools 81

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Research Software 81

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research? How do they use it?

User Testing 78

User Testing Product Research Market Research Research Software 78

Userpilot

AUGUST 27, 2024

Does your business need more than session replays and quantitative data? However, the best product analytics tools for you depend on factors other than having a wider range of features. So let’s go over the best LogRocket alternatives, their ideal use cases, and how each tool compares to it so you can choose the right product.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Research Software 81

Userpilot

NOVEMBER 29, 2023

With the right product research tools, you can dissect vast pools of data, gather actionable insights, and create products that align directly with your user’s needs. But how can you build the right product research tech stack to achieve your product growth goals? UXPressia. Productboard.

Research Software 78

Research Software Data Visualization Feedback Software Analytic Tools 78

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

JULY 17, 2023

Actionable insights from feedback help you better align your product with customers’ needs and retain them for longer. TL;DR Customer feedback software refers to the platforms and tools that help you gather and analyze insights from customer feedback.

Feedback Software 17

Feedback Software Data Visualization Customer Feedback Analytic Tools 17

Userpilot

JULY 29, 2024

35% of startups fail because there is no market need. This is because they haven’t conducted any customer research to determine whether the product they are building is actually what customers want. To gather the information needed to avoid this, quantitative data is a valuable tool for all startups.

Data Visualization 83

Data Visualization User Testing Analytic Tools Feedback Software 83

Mind the Product

NOVEMBER 15, 2019

To minimise the number we need to spend time doing effective product research – a combination of user research, market research and product analytics. By getting more curious about your data and asking the right questions you can inspire action with insight. What is Product Research?

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Product Research User Testing Research Software Data Visualization 155

Userpilot

SEPTEMBER 20, 2024

Let’s face it: qualitative data analysis is vital to understanding why users act in a particular way and how they feel about your product in a way that quantitative product analytics can’t. This article will teach you how to analyze qualitative data to inform product development and improve the product experience.

Data Visualization 81

Data Visualization Analytic Tools Research Software Feedback Software 81

Alchemer Mobile

OCTOBER 16, 2018

Customer acquisition is the focus of acquiring new customers through a strategy designed to persuade users to purchase your company’s services or products. Below are four factors you should consider before paying for customer acquisition in your marketing strategy. Calculate your LTV. Optimize your product pages.

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User Testing Data Visualization Customer Experience Research Software 170

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 85

User Testing Data Visualization Feedback Software Research Software 85

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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Feedback Software Research Software Analytic Tools Product Strategy 225

Intercom, Inc.

APRIL 7, 2020

In our survey, nearly half (47%) of support teams report that inbound volume has increased since the outbreak and by an average of 51% above their normal volume. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams. Many customers are waiting longer to hear back.

Customer Experience 217

Customer Experience Reporting Tools Research Software Data Visualization 217

UX Planet

SEPTEMBER 14, 2024

Discover how to enhance user experiences by leveraging quantitative research, usability testing, and A/B testing to make informed, data-driven design decisions that lead to measurable results. These tools enable you to collect feedback and use that data to refine your product’s design and functionality.

Data Visualization 85

Data Visualization User Testing Product Research Research Software 85

Alchemer Mobile

MAY 31, 2024

Knowing how mobile customers feel about your app helps you gain insights that boost engagement, retention, and revenue growth. Below are the keys to gauging, analyzing, and leveraging sentiment data to fully unlock its value. App reviews provide you with feedback and insight; they also serve as a marketing promotion tool.

User Testing 130

User Testing Data Visualization Customer Feedback Customer Experience 130

Userpilot

AUGUST 21, 2024

The secret lies in first-party data. This article will explore how to collect and analyze it effectively, diving into methods like feedback surveys, product analytics , and more. We’ll provide practical examples and actionable advice that will inspire you to create personalized user experiences based on data.

Data Visualization 82

Data Visualization Analytic Tools Feedback Software Research Software 82

The Product Coalition

FEBRUARY 19, 2022

Companies that are committed to their customers invest in the skills and tools to make customer happiness happen. Are You Investing in the Right Skills and Tools for a Customer Obsessed Culture? Are You Investing in the Right Skills and Tools for a Customer Obsessed Culture? That is where tools come in.

User Testing 136

User Testing Data Visualization Customer Experience Product Research 136

Userpilot

JULY 29, 2024

TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market. Identify direct and indirect competitors via market research to better position your product. Here’s a look at the main components of a competitive analysis report.

Data Visualization 89

Data Visualization Research Software Reporting Tools Feedback Software 89

The Product Coalition

DECEMBER 11, 2023

AI tools for content creation, powered by advanced machine learning algorithms, analyze extensive datasets to discern patterns and trends. This analytical capability not only enhances the precision of content creators but also streamlines workflows. This strategic advantage enables them to maintain a competitive edge in the market.

Data Visualization 126

Data Visualization Artificial Inteligence Analytic Tools Research Software 126

Userpilot

AUGUST 23, 2023

A product analyst needs to be able to utilize data strategically, but their job description doesn’t depend on data science degrees anymore. This change has been primarily driven by increased access to analytics tools like Userpilot that help businesses achieve product growth. Let’s dive in!

Data Visualization 75

Data Visualization Reporting Tools Analytic Tools Research Software 75

Product Innovation Educators

DECEMBER 2, 2024

Using a custom ChatGPT model combined with collaborative team workshops, product teams can rapidly move from initial customer insights to validated prototypes while incorporating strategic foresight and market analysis. By the time we launch, the market may have moved on from the problem we originally set out to solve.

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User Testing ChatGPT Feedback Software Research Software 112