Data Visualization Looker Naming 
Intercom, Inc.
DECEMBER 12, 2018
The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. But here’s the thing: a tool is not a strategy. The anatomy of a marketing tech stack [with recommended tools].
Mixpanel
FEBRUARY 6, 2020
In 2019, industry-leading Business Intelligence tools (BI tools), Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. These massive deals show that BI tools and data warehouses are a powerful combo that companies across the globe are incorporating into their tech stacks.
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Indicative
AUGUST 12, 2020
G2 has named Indicative as a Leader in Customer Journey Analytics in G2’s 2020 Summer Report. . Indicative is the only Customer Analytics platform designed specifically for non-technical business users that connects directly to your data warehouse. High Performer in Digital Analytics. Why We’re Leaders.
Userpilot
MAY 22, 2023
Tracking cross-platform analytics is essential for product teams to see a complete view of customer behavior. TL;DR Cross-platform analytics is the activity of tracking and analyzing user behavior across multiple platforms or devices. Tools like Google Analytics or Amplitude allow you to track user behavior across all platforms.
UX Planet
JANUARY 23, 2024
Master Google Analytics 4 for user behavior analysis, UX design optimization, and enhanced website performance to improve sales. Hi there, I was looking into Google Analytics 4 and found an article by Alice Emma Walker. If you know about Universal Analytics , it’s going away on July 1, 2024. It’s six years old.
Reveal
DECEMBER 2, 2021
Reveal Embedded Analytics. Collecting data is easy, yet interpreting that same data is difficult. This is where tools such as Reveal and Looker come in handy – they convert raw data into easy-to-understand and easy-to-use insights that enable organizations to reshape and modernize the way they do business.
Mixpanel
JANUARY 9, 2020
In the age of data and analytics, we’ve come to believe that, with enough data, we can make smart decisions and become truly data-driven. But as the global data volume has gone from big to enormous, many businesses today find themselves thinking: What do we do with it? The “ABCs” of data.
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