Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Intercom, Inc.

NOVEMBER 20, 2018

It is important to use these initial interactions as a means to gain insights that can be fed back to product development to improve your solution and to ensure that your product helps deal with a pain that your target market has. Again the goal here is to treat this stage of the process as primary market research.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

DISQO

JULY 5, 2018

“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Make small bets, via experimentation.

User Testing 66

User Testing Research Software Market Research Product Research 66

Userpilot

SEPTEMBER 16, 2024

Summary of a market development strategy A market development strategy is a growth strategy that aims to introduce existing (or new) products or services to new markets. Market expansion : Involves entering new geographical areas or demographics with your existing products. What is a market development strategy?

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Userpilot

JULY 23, 2023

A content marketing team for driving traffic and engagement through valuable content. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Growth marketing team for optimizing growth strategies and implementing data-driven decisions.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

DECEMBER 19, 2022

B2c marketing strategies, on the other hand, target end consumers that are purchasing a product or service for themselves. Creating an ideal customer profile with research and data will make it easier to find sales-qualified leads through your B2B marketing strategies. Do your market research.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

JANUARY 10, 2022

Customer success managers can use customer data from NPS and churn surveys to create a data-driven strategy and win customers back. Trends in customer health score data can tell you if your business changes are having a positive impact. Defining customer success is the first step to crafting a CS game plan. Churn rate.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

APRIL 26, 2024

TL;DR Customer success is all about ensuring customers fulfill their desired goals when using your product or service. Customer success managers can use customer data from NPS and churn surveys to create a data-driven strategy and win customers back. Let’s get started! Book a demo to learn more.

Feedback Software 81

Feedback Software Analytic Tools Research Software User Testing 81

ProductPlan

MARCH 17, 2020

upsell new services). Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common inbound effort activities include: Setting the vision. Market research. A product strategy includes a product vision statement (e.g.,

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

Userpilot

OCTOBER 8, 2021

Over the past few years, companies like Slack, Airtable, and Trello have discovered that they can achieve rapid growth by turning their product itself into a lead generation tool. Self-service product adoption: Customers can start using your product at their own pace, in their own way, without needing to be rushed by your sales team.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Userpilot

JUNE 28, 2024

Gain essential skills : Skills such as market research and analysis, marketing, technical knowledge in CRM systems, marketing automation , and related technologies are crucial for this position. There is an abundance of tools for product marketing managers. Looking into tools for product marketing managers?

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. You can follow her insights from her professional career on her Medium blog. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

AUGUST 23, 2023

Value chain analysis must factor in primary and support activities, probe customers to uncover insights, and incorporate feedback during product development and quality control processes. Value chain analysis matters most to startups who don’t have much initial data to work with. What is the customer value chain concept?

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

DISQO

JULY 5, 2018

“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Make small bets, via experimentation.

User Testing 40

User Testing Research Software Product Research Market Research 40

DISQO

JULY 5, 2018

“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Make small bets, via experimentation.

User Testing 40

User Testing Research Software Product Research Market Research 40

Userpilot

AUGUST 18, 2024

TL;DR Maja Voje is a best-selling author and go-to-market practitioner who has mentored numerous Fortune 500 companies. In an upcoming talk , Maja Voje will share insights into the go-to-market strategy for AI-first products. A go-to-market strategy is a comprehensive plan for bringing a new product to the market.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell. Competitive/market intel.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell. Competitive/market intel.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

The Product Coalition

JULY 6, 2022

It is a combination of processes and tools that helps startups create products and features that customers want. A good strategy is based on the market needs and not on personal biases. Lean minimizes this risk by allowing customer feedback and data to drive product strategy.

Startups 146

Startups User Testing Feedback Software Product Research 146

Userpilot

JUNE 12, 2024

Here are five best practices that will get you there: Merge product marketing strategies with customer insights : Use tools to collect user feedback and incorporate it into marketing plans. This allows you to make data-driven decisions. There is an abundance of tools for product marketing managers.

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

JUNE 18, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. There is an abundance of tools for product marketing managers. Looking into tools for product marketing managers?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Marketing 52

DISQO

MARCH 6, 2020

Experimentation and Prototyping to Drive Insights. It requires teams to gain insights directly from consumers through experimentation and prototyping, align to the actual wants and needs of the market, and accelerate time-to-market. Combining experimentation with market research. Look no further than Amazon.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

Userpilot

JUNE 26, 2024

Here is what the career path of a product manager looks like: Product marketing manager intern : This is the entry-level where you gain hands-on experience through internships in marketing or related fields. Product marketing manager : This role allows one to develop and execute product marketing strategies.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Gainsight

FEBRUARY 2, 2024

These are just the tools, however. A marketing professional may get excited about creating an email campaign through an email software solution, for example, but she will be very excited when they improve their conversion rates after a simple change to the message. They’re not just creating great users of their software.

Education 52

Education User Testing Customer Experience Research Software 52

Business of Software Conference

NOVEMBER 16, 2023

And while advances in technology like ChatGPT and other artificial intelligence tools can now mimic humanity and sound more like humans and less robotic, they’re still imperfect tools. This is a fantastic time to express your gratitude for their business and ask a few quick market research questions.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. We have frequently detailed the value of selling our ideas and decisions with data on this blog. How do I make a case for changing licensing terms?

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137