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Finance Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The following data and information is from our 2022 Mobile App Customer Engagement Report. Subcategories for Finance Apps: Fintech, Banking, Insurance. Finance apps experienced another year of customer engagement gains as people became more comfortable with managing their finances through apps.

Finance 261
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Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom, Inc.

New research from Harvard Business Review Analytic Services reveals that businesses of all sizes – from small businesses to enterprises – are realizing the business value of personal, efficient customer engagement. Below, we take a deeper dive into the report’s key data and trends. But they’re facing big barriers.

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Engagement Benchmarks for Business Services Apps

Alchemer Mobile

Brands in the Business Services category faced diverse 2020 challenges. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Business Services category. 2021 Engagement Benchmarks for Business Services Apps.

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Why 36% is the magic number: Finding the right amount of text in mobile apps

Intercom, Inc.

I studied the first screen of 25 popular iOS apps to determine how much text they use. The results shows us the value of taking a principled approach to writing text for mobile apps – because product design is still all about the words. Mobile apps dominate our digital experiences. Every app contains at least some text.

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Finance Apps: Benchmarks for Success in 2021

Alchemer Mobile

Finance brands were generally spared by the marketplace shakeup of 2020. Consumers used Finance apps for the same standard purposes, although DAU spiked as people used mobile as their primary access point to banks and finance management. 2021 Engagement Benchmarks for Finance Apps. Ratings and Reviews.

Finance 147
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Finance Apps: Mobile Customer Engagement Benchmarks for 2020

Alchemer Mobile

2020 has been volatile for Finance apps. COVID-19 hit apps in the Finance category with a one-two punch, with heavy increases in usage as well as staggering drops in economic activity. And in order to get there, we need to look at data from before the world changed while we try to interpret what comes next.

Finance 147
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How AI is influencing product management jobs

Product Management Unpacked

According to a Brookings Institution report , “Automation and Artificial Intelligence: How machines are affecting people and places,” roughly 25 percent of U.S. The report predicts what automation does not replace, it will complement — as will be the case with many technology workers.