Intercom, Inc.

DECEMBER 6, 2019

Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. By nature, push notifications are brief and short-lived.

User Testing 138

User Testing Marketing Customer Experience Data Visualization 138

Lenny Rachitsky

JANUARY 16, 2024

B2B SaaS equations A B2B SaaS business sells cloud-hosted software on a subscription basis (that’s what makes it software as a service—SaaS) to other businesses (that’s what makes it B2B). Examples include Snowflake, Slack, and Jira. B2B SaaS businesses typically monetize in one of two ways— per seat (e.g.

User Testing 125

User Testing B2C Outbound Feedback Software 125

Userpilot

APRIL 7, 2024

When it comes to boosting your product growth, user tracking tools can make your life a lot easier. They offer insights into product performance , what your users are doing inside your product, and why they are doing it. But how do you know you’re picking the right tools? Amplitude is the best event-tracking software.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

OCTOBER 8, 2021

By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets. Unlike traditional sales or marketing, product-led growth makes your app itself into the center of your marketing activities.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Getting to 100 customers doesn’t demand a complex setup, but getting to 1,000 in a specific market requires evolution. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Market research, differentiation, and positioning are necessary to prepare for the product launch. Are you ready to dig in?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Revulytics

FEBRUARY 12, 2019

These roles are called inbound product managers and outbound product managers, or technical product managers and strategic product managers. What’s more, those product managers reported spending: Almost 75% of their time on tactical activities. The same data can help in tracking profitability. Consider win-loss analysis.

Data Visualization 66

Data Visualization Product Management Product Manager Outbound 66

Intercom, Inc.

JUNE 22, 2020

In-app messaging allows marketers to engage users at just the right time, to facilitate onboarding, share product updates, offer support, or promote relevant offers. Their ability to be leveraged for both web and mobile applications make them a key component of a cohesive marketing and support strategy. Make it visually appealing.

Feedback Software 235

Feedback Software Messaging User Testing Customer Experience 235

Userpilot

AUGUST 14, 2023

As third-party data becomes less reliable, first-party analytics are going to shape most business decisions going forward. And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. While first-party data is completely private.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Product Bookshelf

FEBRUARY 21, 2017

Product managers can learn a lot from growth marketers. Although some growth tactics are specific to outbound marketing, many are directly tied to the product. Additionally, the available code attracts people who are looking for open source code for their products and services. Experimentation and learning.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. Work where you want to. Company Description. Based in Montreal, Bain Public is a digital product consultancy.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. Work where you want to. Company Description. Based in Montreal, Bain Public is a digital product consultancy.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Intercom, Inc.

NOVEMBER 28, 2018

But figuring out which sales tools you should buy and invest in – let alone what each tool even does – can be a daunting task. This is especially true when you consider the seemingly endless list of sales tools to choose from. Before we begin: how to choose your sales tools. Better tools, not more tools.

Data Visualization 192

Data Visualization Analytic Tools Research Software Feedback Software 192

Userpilot

JANUARY 26, 2024

Product-led growth is predicted to become even more prominent in 2024. TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Gather customer insights on how to improve the CX via surveys and direct interactions with users.

Analytic Tools 103

Analytic Tools Feedback Software Data Visualization User Testing 103

Userpilot

AUGUST 31, 2023

Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. Teams from Marketing, Demand Generation, Growth, Sales, Media Buying, and Customer Success are in charge of customer acquisition.

Research Software 110

Research Software Feedback Software Analytic Tools User Testing 110

Intercom, Inc.

JUNE 22, 2022

That means customer data, conversation histories, and context – all in one place. Targeted and personalized outbound messaging. With Intercom SMS, you can leverage the rich, first-party customer data you already have within our platform to send personalized messages to specific groups of customers based on behavior and user data.

Reporting Tools 211

Reporting Tools Analytic Tools Research Software Feedback Software 211

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

Userpilot

JANUARY 19, 2022

Documentation guides can be tricky so here’s an article on everything you need to know about Userpilot integrations and how you can build better user experiences by sending data from Userpilot to your other apps. Integrations are links between Userpilot and other tools in your stack. Multiple teams mean multiple tools.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Technical Review 98

Intercom, Inc.

NOVEMBER 10, 2020

Customers expect a seamless and personalized experience at every point of their journey, but managing all of these interactions across different channels, teams, and tools can often be difficult and inefficient. Design cohesive messaging flows across multiple channels with our new visual campaign builder.

Data Visualization 104

Data Visualization Customer Experience User Testing Research Software 104

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Post-signup: User Analytics : Hotjar , Heap.

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization Reporting Tools 76

Intercom, Inc.

AUGUST 25, 2021

We came to the belief that, yes, it was, but that the tools that were available at the time were the things holding people back. We came to see that there was great, great room for improvement and that there was an opportunity to create tools that could much better support human connection.”.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Bain Public

NOVEMBER 4, 2018

As promised, here are the slides from my talk at Impact Product Management Conference 2018 event in Budapest, Hungary. Instead, decisions are done by executives or a different function like sales and marketing. User & Data) Close with our shared values (Give it a purpose) This is what I need from you. That’s project management.

User Testing 40

User Testing Feedback Software Customer Experience Customer Feedback 40

eG Innovations

NOVEMBER 19, 2021

Amazon Web Services (AWS) is one of the most comprehensive and broadly adopted cloud service providers in the industry, offering over 200 fully featured services from data centers globally. A recent survey estimates that AWS is the largest cloud service provider and accounts for 32% of the worldwide cloud services market.

Data Visualization 59

Data Visualization Analytic Tools User Testing Customer Experience 59

Mironov Consulting

FEBRUARY 6, 2020

A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app. It’s important to find KPIs that will provide insight into your business and help uncover underlying issues. Companies in the foreign exchange markets make a lot of money.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

JULY 26, 2018

We’re focused on helping businesses increase the quality of their conversations and thus the quantity of conversions across marketing, sales and support teams. Spot conversation trends faster and make informed decisions with improved tag reporting. To export your metadata into a CSV just go to the “Reports” page.

Onboarding KPIs 112

Onboarding KPIs Embedded Analytics Feedback Software Data Visualization 112

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. When taken in the context of his ‘coming of age’ alongside SEO it’s little wonder that his insights on the topic are worth hearing. And I would say I have a very analytical and ambitious mind.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

The Product Coalition

APRIL 14, 2020

After all, who doesn’t want more market share and revenue growth? Nevertheless not all businesses understand how to leverage on technology to break out of the ad-spend rat race nor harnessing it to help marketing and sales teams to be more effective. Natural Language Processing (NLP)is a technology that fits this bill.

Banking 78

Banking Research Software User Testing Customer Experience 78

Intercom, Inc.

JANUARY 11, 2023

Understanding the different ways in which people want to buy software and aligning your go-to-market approaches accordingly. And just last July, he gathered a group of over 50 growth and marketing leaders to discuss how to leverage product data to scale revenue engines. Forms or product signups rely on self-input data.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Business of Software Conference

MAY 21, 2020

So, whether that’s drug delivery in Ethiopia, cash transfers in Kenya, or maternal services in Bangladesh, we want them to be able to say that the amount of money that was spent resulted in exactly how many individuals were treated. Our precision data helps our partners maximise the impact of the resources that they are committing.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

The Product Coalition

FEBRUARY 12, 2018

StepShot is a powerful and yet simple to use tool that enables you to create detailed step-by-step procedure guide or manual. This tool brings creating manuals to the new level, when each step of the procedure can be edited within one program and then the whole story bulk can be exported and saved as a document. Sounds too long, right?

User Testing 68

User Testing Customer Feedback Customer Experience Reporting Tools 68

Intercom, Inc.

SEPTEMBER 8, 2021

Now, Maggie is the Director of Sales at Webflow , a web design tool that helps users design and build responsive, custom websites with no code whatsoever. ’ It’s also important to purchase tools for scale. For example, over here at Webflow, we’ve invested in what I think is the absolute best tool stack possible.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

ProductPlan

MARCH 7, 2019

They sum up your entire vision for the product in a single visual, which represents the go-forward plans for developers, testers, marketers, salespeople, etc. Let data speak, but also tell a powerful story from the perspective of your users. Roadmap presentations are the culmination of weeks, months, or possibly years of work.

Roadmap 65

Roadmap Technical Review Development Team Review Presentation 65

Userpilot

AUGUST 7, 2019

How is Customer Success correlated with Product Marketing? It boosts word-of-mouth marketing. Everyone knows that word-of-mouth marketing is the most effective type of marketing you can have. Just imagine that your business is losing two customers per month due to poor customer service.

Feedback Software 68

Feedback Software Customer Experience User Testing Research Software 68

Userpilot

JUNE 19, 2023

The sales process conversion funnel involves four stages: website visitor, marketing and sales qualified lead , product qualified lead , and paying users. Gainsight’s 2022 report shows free trials involving PQLs had 2.8X Product adoption rate benchmarks: File sharing and collaboration tools have 20.9% adoption rate.

Research Software 98

Research Software Analytic Tools B2B Reporting Tools 98