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Insights: Using product analytics to find metrics that predict retention

Mixpanel

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). I get it—data and analytics sound technical and scary, something only “really smart analytical people” should touch.

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Best Resources for Data Folks

Iteratively Blog

As folks who constantly deal with data, finding the right resources to refer in times of need is a challenge. Additionally, if you simply Google the phrase, ‘data analytics resources’, you will be overwhelmed. 1 The Data Science Roundup by Fishtown Analytics. It’s compiled by Tristan Handy from Fishtown Analytics.

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Your Ultimate Guide To Successful Usability Testing

UX Studio: Product Management

Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. A typical (potential) user of any digital product should be able to interact with it without frustration, and easily accomplish set goals. Testing out the emotions and associations your design and visuals draw.

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10 Product Differentiation Examples From Famous Brands For Inspiration

Userpilot

Hopstack’s differentiator is its exceptional user experience. HubSpot prides itself on its exceptional customer service. Userpilot differentiates itself through its comprehensive feature suite Userpilot is a digital adoption tool with three feature layers: user sentiment, user engagement, and product analytics.

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The Hidden ROI of Embedded Analytics for SaaS Companies

Most companies realize the value third party analytics solutions offer in delivering a best-of-breed capability to market quickly. However, end-user expectations have moved beyond what embedded analytics can offer and now encompass a seamless user experience, easy to use self-service, and immediate data response times.

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20 Customer Journey Touchpoints Examples + How to Optimize Them

Userpilot

Then, study their interaction patterns at different journey stages using analytics and surveys. Examples of post-purchase touchpoints include thank you and welcome emails, upsell and cross-sell messages, onboarding flows , self-service resources, and new feature announcements. Like blog posts, whitepapers, eBooks, or video tutorials.

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Product Management Skills: Influence Without Authority

The Product Coalition

You somehow have to bring together a rowdy bunch of tech professionals (data scientists, UX and UI designers , software engineers, etc) and make a valuable and functional product happen. You could be a lone PM in a tiny startup with no Product Management team, meaning that you only report to the CEO, or maybe a CTO.