Sachin Rekhi

AUGUST 6, 2015

It all starts with a clear hypothesis on who the target audience is for your product or service. Before getting into the specific solution your product or service provides, it's important to have a clear understanding of the specific problem or pain point that your solution solves for. Strategic Differentiation. Target Audience.

User Testing 143

User Testing Document Product Marketing Marketing 143

Intercom, Inc.

SEPTEMBER 21, 2022

And with that explosion in addressable market came an explosion in customer service requests. Poor support tools and tech stacks are slowing teams down. The tools that support teams use are often clunky and outdated. Clunky legacy support tools make it hard for support agents to find the right information quickly.

Research Software 118

Research Software User Testing Customer Experience Vision 118

Intercom, Inc.

MARCH 22, 2022

Which makes customer experience (CX) the most important differentiator and success factor your business has. Your teams are working less efficiently and effectively, doing three times the work, navigating disconnected tools and siloed information. Customer success teams tailor onboarding flows based on initial sales data.

Customer Communications 129

Customer Communications Customer Experience Customer Feedback User Friction 129

ProductPlan

MARCH 17, 2020

upsell new services). Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common outbound effort activities include: Competitive differentiation. A product strategy includes a product vision statement (e.g., Product development.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

Intercom, Inc.

JULY 13, 2018

In today’s world, you’ll only win by acquiring customers in a way that differentiates you from the crowd and builds an enthusiastic customer base that sticks around. Before I joined Intercom, I led all of Intuit’s small-business products and services, including QuickBooks accounting, payroll and payments. Makes sense, right?

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Intercom, Inc.

AUGUST 1, 2019

You have that every day, and if you’re a financial services company (particularly a lending company like where I came from), you crave something that allows you to be in front of your customer every day. The differentiated insight was that everybody in a startup is searching “How do I set up payroll for a startup?”

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Strategy Data Visualization Analytic Tools Startups 36

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Market research, differentiation, and positioning are necessary to prepare for the product launch. Are you ready to dig in?

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

Intercom, Inc.

JULY 29, 2021

Rather, everything is an iterative process of building the service, rolling it out to users and keep improving it as you get new data and feedback. So we’ve iterated on that probably three times in the last year as we build and collect data and as we analyze it and look for insights. New ways of onboarding.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Userpilot

APRIL 8, 2022

Joanna founded and ran the Kolko PR agency from 2010 to 2016 where she noticed there was a need to automate the PR processes and there was no tool on the market to make that possible. Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises.

User Testing 88

User Testing Feedback Software Research Software Product Marketing 88

Userpilot

AUGUST 23, 2023

Value chain analysis must factor in primary and support activities, probe customers to uncover insights, and incorporate feedback during product development and quality control processes. Value chain analysis matters most to startups who don’t have much initial data to work with. What is the customer value chain concept?

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User Testing Customer Feedback Feedback Software User Friction 85

Andrew Chen

MARCH 18, 2019

Or technology differentiation! Third, I like to see a strong insight around how the product will grow. Or if a new workplace collaboration tool is built to tap into calendars and be inherently viral through cal invites. I usually look at their growth metrics, cohort charts, acquisition mix, engagement data, etc.,

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User Testing Data Visualization Customer Experience Customer Feedback 94

Dear Strategy

AUGUST 27, 2018

That being the case, what usually differentiates product strategies from business strategies simply has to do with the level of detail that will be covered at the tactical level. Inbound and Outbound Marketing. So, let’s give that a whirl. You can still find that article by clicking here.

Strategy 53

Strategy Outbound Inbound Marketing 53

Intercom, Inc.

JANUARY 11, 2023

And just last July, he gathered a group of over 50 growth and marketing leaders to discuss how to leverage product data to scale revenue engines. Forms or product signups rely on self-input data. There are people that are going to sign up for the product, and there are people that you’re going to reach out to through outbound.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Userpilot

AUGUST 18, 2024

In an upcoming talk , Maja Voje will share insights into the go-to-market strategy for AI-first products. Whether you’re launching a new AI product or scaling an existing product with AI features, Maja Voje’s insights will come in handy. Competitor-based pricing – It involves using your competitor’s pricing data as a benchmark.

Feedback Software 79

Feedback Software Research Software User Testing Product Research 79

Business of Software Conference

MAY 21, 2020

So, whether that’s drug delivery in Ethiopia, cash transfers in Kenya, or maternal services in Bangladesh, we want them to be able to say that the amount of money that was spent resulted in exactly how many individuals were treated. Our precision data helps our partners maximise the impact of the resources that they are committing.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Andrew Chen

MARCH 18, 2019

Or technology differentiation! Third, I like to see a strong insight around how the product will grow. Or if a new workplace collaboration tool is built to tap into calendars and be inherently viral through cal invites. I usually look at their growth metrics, cohort charts, acquisition mix, engagement data, etc.,

User Testing 40

User Testing Data Visualization Customer Experience Customer Feedback 40

Gainsight

DECEMBER 23, 2019

She was most recently customer success head at BetterWorks where she led services, customer support management, ops, and training team. Prior to that, Adam held executive roles at Yesmail for over nine years, heading customer experience, product dev, and technology services teams. How do you think about budgets?

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Intercom, Inc.

JUNE 8, 2021

According to one Microsoft Global State of Customer Service report , 90% of consumers surveyed said that customer service is an important factor in their choice of, and loyalty to, a brand, while nearly two-thirds (58%) would sever their relationship with a business due to poor customer service.

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. Because it’s messenger-based, the right conversational support tool becomes a powerful, searchable database.

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