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Data thinking vs. product thinking

Mixpanel

Data has fundamentally changed how we design and develop products, but there’s a difference between simply reacting to data points and applying the level of analytic rigor needed to yield meaningful results. Understand the role of data with nuance. That’s where data comes in. Here’s how.

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Common technical hiccups in your product analytics that are easy to spot

Mixpanel

You can spend all the time in the world devising a thoughtful, nuanced analytics strategy for your product analytics, but if your event tracking isn’t set up behind the scenes just how you need it, some (or all) of your data might be rendered far less helpful than you’d like. As they say—garbage in, garbage out.

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What We Learned About Building Products People Love in 2016

Mind the Product

Was it insight, opinion, guidance on how to get the best out of colleagues or to make your voice heard, career advice, best practices, or something more fundamental? Ron is someone who knows how to “make software development hum” and has an “an eye for what keeps teams from achieving clarity out of chaos”. Organise around customers.

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A modular approach for integrating an analytics platform (like Mixpanel) into your iOS app

Mixpanel

Mixpanel is the gold standard for iOS app analytics. Integrating new frameworks can be work, not to mention risky for introducing bugs (especially if you’re already invested in some other analytics tool like Google Analytics). Here’s how you (or your app developer team) can do it.

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How to add analytics event tracking in SwiftUI (the elegant way)

Mixpanel

So the last thing we want is to step on all of that by needlessly littering our views with event tracking calls to analytics platforms. Here’s how to harness the incredible product insights of an analytics framework like Mixpanel, while keeping your SwiftUI as clean and simple as it was meant to be. They add clutter.

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Always implement analytics as part of feature development. Here’s why.

Mixpanel

Product analytics is an ongoing effort. As new features are added to your products, so should new analytics events be added to your codebases. But different companies have different strategies for how and when they update their analytics implementations. Others wait to implement analytics until a later sprint all at once.

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Mobile app event tracking: Telling the story of how your app works (or doesn’t work)

Mixpanel

It’s the primary technique used to capture usage information by product analytics platforms like Mixpanel. The first thing to wrap your head around is what is meant by an “event” in the context of mobile app analytics. Tools like Mixpanel allow your app to track events like these for all of your users. Knowledge is power.