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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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How to Build Your Dream Analytics Stack

Indicative

What Technology Do You Need in Your Stack? As technology develops, analytics stacks become easier to set up, manage, and scale. The technology you choose will help you navigate your business into the future. However, due to greater flexibility, more engineering investment is required during setup and maintenance.

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The difference between product analytics and business intelligence tools — and why you need both

Mixpanel

In 2019, industry-leading Business Intelligence tools (BI tools), Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. These massive deals show that BI tools and data warehouses are a powerful combo that companies across the globe are incorporating into their tech stacks.

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MarTech Stack Examples and Tools For SaaS Companies

Userpilot

TL;DR A marketing tech stack is any combination of software tools that marketing teams use to improve their campaigns. The typical marketing technology stack is made up of tools from different categories. Search Engine Optimization Tools that help with optimizing content, keyword research , and technical aspects.

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Product Operations: Unlock Your Product Team’s Full Potential

The Product Coalition

Identify key quality metrics and create dashboards to track real-time product health. Identify measures of success, create dashboards for tracking, and report on progress to ensure team’s know whether or not they’re hitting the mark. Create templates for status updates and quarterly reviews. Key Tasks User issues reports.

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Product Analyst: Responsibilities, Skills, and Requirements

Userpilot

A product analyst needs to have the following skillsets: Technical skills: data analysis , data visualization, statistical analysis, and technical tools. Technical skills Let’s start with the technical proficiencies you need. Workplace skills: Critical thinking, project management, and communication skills.

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Change the Game in 5 Minutes: Lorna Henri Tackles Technical CS At Scale

Gainsight

I wanted to talk with Lorna about hiring rockstar CSM and TAMs who are personable enough to build relationships and technical enough to know the product inside and out. The core user of Mapbox is often a highly technical developer , and Mapbox has phenomenal documentation. And the value doesn’t end with the technology.