The Product Guy

MAY 7, 2020

As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . This article explores multiple aspects of product management. the Product Manager role is a rather recent phenomenon.

Technical Review 159

Technical Review Research Software Product Management Product Manager 159

Userpilot

MARCH 14, 2023

User segmentation is an essential strategy in product management. It improves customer experience, increases retention, and drives product growth. But where do you get started with user segmentation? In this article, we cover: Why user segmentation is essential for product managers.

Analytic Tools 84

Analytic Tools User Testing Customer Feedback Feedback Software 84

Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

Data Visualization 75

Data Visualization User Testing Analytic Tools Customer Feedback 75

Userpilot

JUNE 16, 2022

Are you making the most out of your customer experience analytics? The data you receive from CX analytics enables you to reduce customer churn, increase customer satisfaction and retention , and help you identify the areas for product improvements. This results in revenue growth and high user stickiness.

Data Visualization 95

Data Visualization Analytic Tools Customer Experience Feedback Software 95

Userpilot

JULY 23, 2024

The product development life cycle can take anything from a few weeks to a few years, depending on several factors, including the product’s complexity, size, and industry. A product development team is usually made up of the product manager , project manager, product designer , developer, marketing team , and sales team.

Analytic Tools 82

Analytic Tools Feedback Software Research Software Data Visualization 82

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 81

Feedback Software Analytic Tools Research Software Customer Experience 81

Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention?

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 80

Data Visualization Analytic Tools Feedback Software Research Software 80

Userpilot

JUNE 20, 2023

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need.

User Testing 77

User Testing Product Research Feedback Software Customer Feedback 77

Userpilot

SEPTEMBER 4, 2023

In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Userpilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Identify friction areas. Map out each stage in the customer journey.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Reporting Tools 86

Userpilot

AUGUST 10, 2022

What is customer insight, and why is it essential for SaaS companies? As a product manager, you should collect customer insights to understand how users feel about your products and services. What part of the user journey makes them happy or upset? What is customer insight? And much more.

Data Visualization 86

Data Visualization Customer Feedback User Testing Customer Experience 86

Userpilot

SEPTEMBER 29, 2022

What exactly is product value? What can product managers do to measure and increase it? Product value is how well your app helps customers achieve their goals compared to competitors. It highlights the benefits of the product and its advantages for the prospective customer. What is product value?

User Testing 83

User Testing Product Research Feedback Software Analytic Tools 83

Userpilot

JULY 31, 2023

TL;DR Pendo is a product growth platform for product , marketing , customer success , and UX design teams. It enables businesses to analyze user in-app behavior , collect customer feedback to make data-led decisions, improve user onboarding, and communicate effectively with users.

Data Visualization 73

Data Visualization Feedback Software Analytic Tools Reporting Tools 73

Userpilot

MARCH 27, 2023

How can product analytics help product managers create better digital products and more satisfying user experiences? We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals.

Analytic Tools 92

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 92

Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences.

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 83

Mixpanel

JANUARY 12, 2023

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

ProductPlan

FEBRUARY 8, 2022

Product operations is a hot topic for product management thought leaders, but not everyone fully understands what it is and how it might help their organization. Product operations isn’t a product team’s first or second hire. However, it begins making more sense as the team grows and products mature.

Data Visualization 83

Data Visualization Reporting Tools Feedback Software Analytic Tools 83

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. But what about the customer on the opposite end? What is a negative persona?

Feedback Software 73

Feedback Software User Testing Research Software Data Visualization 73

Userpilot

JUNE 6, 2023

Product data analytics and product management are inseparable. Instead of relying on their hunches and anecdotal evidence, product teams should leverage data to make informed decisions. Our ultimate guide to product data analytics explores: The most relevant metrics teams should track.

Data Visualization 59

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 59

Userpilot

FEBRUARY 8, 2021

Why is customer segmentation so important for your SaaS? A small number of customers could be your main contributors to revenue and have the highest growth potential. Yet, you might be focusing on the larger group of customers that helped establish your product but are slowing churning. What is Customer Segmentation?

Analytic Tools 92

Analytic Tools Research Software Data Visualization Customer Experience 92

Userpilot

APRIL 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? Creating a user persona can be hard sometimes. Depending on how many your product has, it may require several hours of interviews and a number of surveys to do each. SaaS User Persona Example -Userpilot: Product Manager 2.

Analytic Tools 97

Analytic Tools Feedback Software Research Software User Testing 97

Userpilot

FEBRUARY 3, 2021

In the mission to solve your users’ most significant pain points, a user journey template can be your greatest asset. Sure, user personas are helpful. But they don’t answer where the sources of friction are coming from as your users explore your product. What Is a User Journey?

Analytic Tools 93

Analytic Tools User Testing Customer Experience Research Software 93

Userpilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. What is CAC payback?

Feedback Software 88

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 88

Userpilot

APRIL 25, 2024

TL;DR Market research is a systematic and objective process crucial for understanding target markets, refining business strategies, and informing decisions, which includes collecting, analyzing, and interpreting data on customers, competitors, and the industry.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

PMLesson's Ace the PM Interview

OCTOBER 7, 2019

Recommended Structure Exponent's Product Design Framework Here is a framework that we recommend you use for Product Design questions. There’s no specific business goal other than finding product-market-fit. Inventory management requires human effort. Are there specific target demographics and problems to solve for?

Reporting Tools 65

Reporting Tools Data Visualization User Friction Feedback Software 65

Userpilot

NOVEMBER 21, 2022

Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. The insights from the market research feed into the go-to-market strategy.

Product launches 84

Product launches Product Research User Testing Research Software 84

Indicative

SEPTEMBER 4, 2018

This is especially true for marketing and product professionals. Keeping track of how customers are interacting with their brands, and how long products are taking to catch on with audiences traditionally requires data teams to conduct lengthy analysis. Make Sample Dashboards. Make a Plan for Introduction.

Data Visualization 73

Data Visualization Feedback Software Analytic Tools User Testing 73

Userpilot

NOVEMBER 21, 2023

More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. Brainstorm ideas on how to solve customer problems in an innovative way and validate them.

Product launches 79

Product launches User Testing Product Research Analytic Tools 79

Indicative

SEPTEMBER 7, 2018

This is especially true for marketing and product professionals. Keeping track of how customers are interacting with their brands, and how long products are taking to catch on with audiences traditionally requires data teams to conduct lengthy analysis. Make Sample Dashboards. Make a Plan for Introduction.

Data Visualization 71

Data Visualization Feedback Software User Testing Dashboard 71

Userpilot

SEPTEMBER 11, 2023

A product launch is a coordinated three-phase plan to successfully introduce a new product to the market. A successful product launch strategy creates a substantial buzz around a product and attracts the right kind of customers. Different types of product launches Each product launch is different.

Product launches 92

Product launches Product Research Data Visualization Research Software 92

Userpilot

MARCH 14, 2023

TL;DR Freemium is a customer acquisition strategy that gives users access to basic functionality without paying while hiding the more advanced features behind the paywall. With freemium , companies are able to increase their brand awareness and grow their customer base at a low cost. Should you go with a freemium business model?

Feedback Software 87

Feedback Software Analytic Tools User Testing Data Visualization 87

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 85

Analytic Tools Feedback Software Research Software User Testing 85

The Product Coalition

OCTOBER 30, 2019

An important criteria for choosing a quantitative SDK is the option to track KPIs on a custom dashboard. Additionally, those SDKs should enable you to analyze a large amount of data points. A big pain point of creating changes on your app is that you’ll have to submit a new version to the app store.

Analytic Tools 90

Analytic Tools Data Visualization Feedback Software User Testing 90

Sachin Rekhi

FEBRUARY 16, 2020

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Bain Public

NOVEMBER 22, 2019

Over the last 3 years, Bain Public has worked closely with the Canada-based media production and distribution company WatchMojo. During this time, it has been our job as innovative and creative product leaders to help them uncover opportunities, explore pain points, align priorities and optimise their production process.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization User Testing 52

Userpilot

JULY 17, 2023

Searching for the best software for customer feedback to truly understand your customer sentiment ? Software for customer feedback has become essential for SaaS businesses that have customers in their hearts. UserVoice stands out as software for customer feedback with its collaboration and segmentation features.

Feedback Software 17

Feedback Software Data Visualization Customer Feedback Analytic Tools 17