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Sometimes it’s because they’ve personally experienced a painpoint and want to address it. Sometimes they’re dissatisfied with what’s available on the market and think they can do better. He says, “My earlier approach to building products was to start with an idea, build a product, and then market it.”
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What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The short answer: yes.
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Looking for a customer behavior analysis example to see how you can extract valuable insights? In this article, you will also learn how to conduct customer behavior analysis step-by-step and how Userpilot analytics can help. To gain meaningful insights, the analysis should focus on specific user segments.
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