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Product in Practice: How Botify Broke Down Silos and Moved to Product Trios

Product Talk

Working as a product trio can be a major transformation. Making the shift to product trios involves changing everything from the coworkers you collaborate with most closely and your communication style to the mindset you bring to work every day. – Tweet This The product team at Botify knows this all too well.

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Aligning Product Managers and Product Marketing Managers for Success – Interview With Aatir Abdul Rauf

Userpilot

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Keep reading to discover his invaluable insights about aligning PMs and PMMs for product success.

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Metrics that matter: How mission-led product management drives marketing ROI

Mixpanel

But it’s not a task that’s intimidating for AdStage’s VP of Product Paul Wicker. In the latest from our Metrics that Matter series, we discover from Wicker: The framework AdStage relies on to measure product success. Mixpanel: What’s your methodology for making and measuring product decisions? Did they use the feature?

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Understanding Product Management

The Product Guy

Guest Post by: Vivek Karna (Mentee, Session 11, The Product Mentor) [Paired with Mentor, John Masterson]. Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. the Product Manager role is a rather recent phenomenon.

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10 User Persona Examples for SaaS Products and How to Create Them

Userpilot

Looking for user persona examples to inspire your research, or (product) marketing strategy? Depending on how many your product has, it may require several hours of interviews and a number of surveys to do each. SaaS User Persona Example -Userpilot: Product Manager 2. Creating a user persona can be hard sometimes.

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Heap vs Pendo: Which is the Superior Product Analytics Tool?

Userpilot

If you've searched for this comparison, you're probably looking for a tool that will help you gain actionable insights to drive your product growth. Whether looking for an alternative to your existing tool or setting up product analytics at your organization, we're here to help. Let's jump right into it!

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The appliance of science: Mark Roberge’s formula for scaling

Intercom, Inc.

As an engineer by training, in pressure situations he tends to “lean to the quant.” It’s an approach that’s served him well along the road to building the HubSpot sales team, where he was CRO for nine years. This has created large amounts of data for running teams. . Mark Roberge knows which he prefers.