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The product manager’s guide to customer obsession

Alchemer Mobile

“We’re not competitor-obsessed, we’re customer-obsessed. We start with what the customer needs and we work backwards.” – Jeff Bezos, founder of Amazon. For product managers, the path to success—both on an individual level and for the company as a whole—depends on a deep understanding of their customers.

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From vanity to value: How Intercom conducts NPS surveys

Intercom, Inc.

There’s a good reason that the seemingly simple Net Promoter Score (NPS) has become a ubiquitous, revered statistic in modern business – this single number is viewed as a measure of customer loyalty, a way to benchmark competitive performance, and has been proven to correlate with revenue growth (hence the popularity).

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Balancing support efficiency with a great customer experience

Intercom, Inc.

As customers expect more and more out of support experiences, support leaders can risk burnout on their team to meet the escalating demand. But even for larger teams, an influx of customer questions can overload agents, leaving them frustrated and overworked, and in turn, not able to provide great support.

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The future of support: 5 key trends that will shape customer care in 2021

Intercom, Inc.

As support teams look to the year ahead, there’s no shortage of priorities to juggle – from team efficiency, to customer experience, to business impact. New research from Intercom reveals how support leaders are striking a balance. Below we dive into each of the five key trends from our research.

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6 Customer Communication Pain Points in SaaS + How to Resolve Them

Userpilot

Left unaddressed, customer communication pain points can cause dissatisfaction and eventual churn. We cover: Types of customer pain points. How to identify customer pain points. Six common customer pain points. Better customer support. CSAT surveys.

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How customer expectations are rising – and what to do about it

Intercom, Inc.

It’s no secret that when it comes to support, customer expectations are higher than ever before – but how are support leaders and teams adapting to these increased demands? Nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. Understand how customer expectations are changing.

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The art of being truly customer centric: 6 lessons from Survey Monkey’s CMO

Intercom, Inc.

These days, progressive, modern marketers like you and me are always hearing about customer centric marketing. We know that it’s customers, not brands, who hold the power. Leela Srinivasan , CMO at Survey Monkey, is on a mission to change this. 6 ways to create a customer-centric culture.