Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Product marketing OKRs vs KPIs.

Onboarding KPIs 95

Onboarding KPIs Product Marketing Marketing Data Visualization 95

Userpilot

OCTOBER 20, 2023

TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Sentiment analysis makes it possible to compare your product to competitors, evaluate the impact of your product/marketing efforts, and gather actionable growth insights.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Usersnap

SEPTEMBER 21, 2021

A customer satisfaction survey is a lynchpin to developing a loyal, returning, and referring customer base. This article details everything you need to know about the ins and outs of successful customer satisfaction surveys. Conduct More Customer Satisfaction Surveys What Are Customer Experience Surveys?

Customer Satisfaction 94

Customer Satisfaction User Testing Feedback Software Product Research 94

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 91

Feedback Software Research Software Analytic Tools Product Research 91

Userpilot

JULY 14, 2021

How do you build engaging customer satisfaction surveys that get you quality feedback from your users? And what exactly are the different types of customer satisfaction surveys and how should you use them? With a tool like Userpilot , you can build and respond to customer satisfaction surveys directly in-app.

Customer Satisfaction 98

Customer Satisfaction User Testing Product Research Customer Feedback 98

Userpilot

SEPTEMBER 28, 2022

Good customer perception improves the overall success of your business, enhances your brand image, ensures repeat purchases, and increases customer satisfaction and loyalty. The three stages of the customer perception process are sensing, organizing, and reacting. These include: Product marketing and digital ads.

User Testing 82

User Testing Customer Experience Customer Feedback Feedback Software 82

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 93

B2B Feedback Software Product Marketing Customer Experience 93

Userpilot

JULY 24, 2024

A product strategy framework is a structured approach that outlines how you’ll build and launch your product. Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction. What is a product strategy framework?

Data Visualization 101

Data Visualization Framework Product Strategy Analytic Tools 101

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. It involves collecting and evaluating information that can guide you in making well-informed decisions about your product offerings.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

AUGUST 28, 2024

A customer experience analyst job description outlines the essential duties, required skills, and qualifications necessary to deliver actionable insights. The specific requirements for this position will vary depending on the company size, industry, and the complexity of the customer journey.

Data Visualization 52

Data Visualization Analytic Tools Customer Experience Feedback Software 52

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important?

Research Software 95

Research Software Feedback Software Analytic Tools Positioning 95

Userpilot

MAY 10, 2022

Can you measure product-market fit without a PMF survey? Collecting and analyzing customers’ feedback is the best way to understand how they feel about your product offering and if their demand level is enough to sustain your business long-term. Let’s see how to measure product-market fit using micro surveys.

User Testing 88

User Testing Product Research Feedback Software Product Marketing 88

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

Product Marketing 88

Product Marketing Feedback Software User Testing Marketing 88

Userpilot

JULY 9, 2024

Continuously refine your approach through experimentation and testing to maintain a positive impact as customer needs evolve. Some customer experience best practices include : Run surveys throughout the customer journey to gather comprehensive feedback and insights on user satisfaction, ease of use, and product-market fit.

Customer Experience 96

Customer Experience User Testing Research Software Data Visualization 96

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms of what it offers and how it compares with competing products so that they can select the product that will best serve their needs. Easy as S-T-P.

Positioning 64

Positioning User Testing User Friction Data Visualization 64

Userpilot

AUGUST 25, 2024

TL;DR A customer experience analyst is a professional who evaluates and improves the interactions between a company and its customers, particularly in the SaaS industry, analyzing data to enhance user satisfaction and retention. Certifications in customer experience or data analysis can also enhance your qualifications.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

FEBRUARY 28, 2023

Customer preference feedback shows you which feature or design users like better. In-app rating feedback is a quick way to assess user satisfaction with a particular experience. To collect customer loyalty feedback , use NPS surveys. Customer experience feedback focuses on user interactions with your product.

User Testing 82

User Testing Customer Feedback Feedback Software Product Research 82

Userpilot

AUGUST 28, 2024

Understand your customers : Regularly engage with customers to understand their needs and expectations. Collaborate with teams : Work closely with product, marketing, and support teams to implement customer-centric solutions. Stay updated : Keep up with industry trends and best practices in customer experience.

Data Visualization 52

Data Visualization Customer Experience Analytic Tools Feedback Software 52

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 94

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 94

Userpilot

SEPTEMBER 2, 2024

If you want to skyrocket product growth, consider using a combination of customer-led and product-led strategies. Benefits of a customer-led growth strategy With an emphasis on user satisfaction , a customer-led strategy offers several benefits. Positive feedback providers segment in Userpilot.

User Testing 96

User Testing Customer Feedback Customer Experience User Friction 96

Userpilot

FEBRUARY 20, 2024

Unlike the traditional roadmap explained above, a data product roadmap is heavily backed by data and designed by taking several quantitative and qualitative data sources into account. Thus, it has a higher chance of ensuring user satisfaction and retention. What positions yours as a better solution?

Data Visualization 91

Data Visualization Feedback Software Research Software User Testing 91

Userpilot

SEPTEMBER 21, 2022

Collecting feedback data provides users with different ways to share their thoughts about your product. Gather feedback on product user satisfaction so you can find ways to improve customer loyalty. Surveys for understanding user satisfaction and customer loyalty.

Feedback Software 87

Feedback Software User Testing Customer Feedback Analytic Tools 87

Userpilot

APRIL 3, 2024

Embracing product-led growth starts with delivering clear, immediate value to users and ensuring they quickly reach the “ Aha! ” Analyze direct and indirect competitors’ successes and failures, refining your strategy to enhance your product’s market position. User persona example.

Analytic Tools 83

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 83

Userpilot

JULY 24, 2024

TL;DR This is a professional who optimizes the end-to-end customer journey in SaaS by developing strategies and features to enhance user satisfaction, engagement, and retention throughout the product lifecycle. A CX product manager is responsible for understanding customer needs, behaviors, and pain points.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JULY 28, 2024

TL;DR A customer experience product manager in SaaS optimizes the end-to-end customer journey. They develop strategies and features to enhance user satisfaction, engagement, and retention across the product lifecycle. A customer experience product manager in SaaS optimizes the end-to-end customer journey.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

OCTOBER 20, 2022

In this article, we’ll discuss 10 strategies you can use to improve your Net Promoter Score and thus increase customer satisfaction and loyalty. The Net Promoter Score (NPS) is a measure of customer satisfaction and loyalty. It helps you track customer satisfaction and loyalty. Here’s why.

Feedback Software 93

Feedback Software Analytic Tools Research Software User Testing 93

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 76

Analytic Tools Onboarding KPIs Research Software Product Marketing 76

Userpilot

JULY 22, 2024

A well-executed expansion strategy leads to increased sales and market share, improved customer satisfaction , and better competitive advantage. However, expansion poses three broad risks: new market, operational, and financial challenges. There are four types of Product Market Expansion strategies.

Research Software 80

Research Software Feedback Software Analytic Tools User Testing 80

Userpilot

MAY 1, 2024

Improve customer acquisition with positive word-of-mouth. The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. These goals should be directly linked to user satisfaction and business outcomes.

Customer Experience 91

Customer Experience Feedback Software Analytic Tools Product Research 91

Userpilot

JULY 21, 2024

This guide will provide you with a comprehensive overview of the path to becoming a successful CX product manager. TL;DR A customer experience product manager in SaaS optimizes the end-to-end customer journey. Looking into tools for CX product managers? Enroll in a CX product manager certification course.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Usersnap

MAY 19, 2022

Think of product-market fit (PMF) as sailing: the product is the sail and demand is the wind. For the boat to work or to make your dreams come true, you need to build a sail (product) and find the wind to power it (or satisfy the needs of the market, and its potential customers). Let’s get started! ??

User Testing 52

User Testing Product Research Customer Feedback Customer Experience 52

Alchemer Mobile

DECEMBER 13, 2023

Improve your customer feedback programs to reduce churn By Jasper Lipton, Alchemer Senior Product Marketing Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing   Customers leave. Are you getting feedback at critical touch points to save a customer? However, U.S. companies lose  $136.8

Customer Feedback 130

Customer Feedback User Testing Feedback Software Product Research 130

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. The loyalty stage thus consists of your power users.

Feedback Software 91

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 91

Userpilot

AUGUST 30, 2024

TL;DR A customer onboarding coordinator is a professional responsible for guiding new customers through the initial stages of using a product or service. Their goal is to create a positive first impression, build a strong customer relationship, and set the stage for long-term success.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Feedback Software Customer Feedback 52

Usersnap

JANUARY 18, 2024

By leveraging precise questions, they unlock insights into consumer loyalty, driving product refinement and fostering market edge. This methodology transforms customer feedback into a competitive lever for business excellence. Question 5: How likely will you recommend our customer support service to a friend or colleague?

Data Visualization 52

Data Visualization Product Research Customer Feedback User Testing 52